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Bangkok, 24 June 2025 — FUJIFILM (Thailand) Ltd. continues to elevate the photography experience with the exclusive "Half the Size, Twice the Story" event. Photography enthusiasts will have their first opportunity to experience this year's most anticipated compact digital camera with analog film aesthetics—the "X half"—delivering easy, enjoyable, and distinctively stylish photography. Since its recent launch, the X half has captured attention throughout the photography community for its vintage-inspired effects and unique 2-in-1 mode that enables creative storytelling. The event's Touch & Try experience features 4 interactive zones offering exclusive hands-on experiences where visitors can explore the X half camera and create content with authentic film camera character. The event takes place at The Corner House Bangkok from June 25-29, 2025, 10:00 AM to 8:00 PM.
The "Half the Size, Twice the Story" event showcases 4 engaging zones designed to provide comprehensive exposure to the X half's creative capabilities. Visitors begin at Zone 1: "Get to Know X half," where they can explore the camera's functions, including the popular Film Simulation feature and diverse X filter effects that enable this compact camera to capture unlimited storytelling possibilities. This zone also features creative works from "Fujifilm X-Creator" campaign winners who used Fujifilm cameras to develop their distinctive artistic styles
Zone 2: "Experience Half Frame" offers hands-on experience with the signature "2-in-1" mode, the X half's standout feature. The resulting images go beyond being visually striking—they tell unique stories that single photographs cannot convey. The experience becomes even more engaging as images can be further customized through the "X half" application, with options to change colors, adjust sizes, or swap left-right positioning.
Embracing the X half's rich analog heritage, Zone 3: "Analog to Digital" recreates the classic film photography experience through Film Camera Mode. This feature authentically simulates film photography by requiring visitors to complete all shots before digitally "developing" their images in the X half app, presented as a Contact Sheet—reminiscent of the anticipation of photo development at traditional film labs.
The experience concludes at the "Give & Share" zone, where visitors can capture photos, download them to their smartphones, and print them as instax film photos, creating physical mementos of their visit.
Throughout the event, participants will discover the appeal of this film-style compact digital camera that seamlessly integrates advanced modern functionality. Attendees can enjoy all zones while receiving exclusive souvenirs. The "Half the Size, Twice the Story" event runs from June 25-29, 2025, 10:00 AM-8:00 PM at The Corner House Bangkok on Charoen Krung Road (free admission).