Fujifilm Kicks Off “Worth The Wait” Campaign to Celebrate the 40^th Anniversary of QuickSnap, the Iconic Camera Loved Worldwide, Inviting Everyone to Create Memories Through an Exhibition and Special Activities

Bangkok, 30 September 2026 — FUJIFILM (Thailand) Ltd. is celebrating the 40th anniversary of QuickSnap, the classic single-use camera that has captured memorable moments for people around the world across generations, with the Worth The Wait campaign. Running at FUJIFILM House of Photography from 1 October to 29 November 2026, the campaign invites everyone to rediscover the value of waiting in the world of film photography. Highlights include the Worth The Wait exhibition, which takes visitors through more than four decades of the legendary camera in the 40 Years of QuickSnap Heritage zone. The exhibition also features photos from the “On The Same Roll With…” project, in which more than 100 renowned artists and creators from diverse fields begin shooting on QuickSnap film before passing the cameras on to participants to complete the story on the same roll. Rounding out the campaign are a cyanotype printing workshop and many more activities.

Introduced in July 1986 as the world’s first single-use camera, QuickSnap was created so that anyone could pick up a camera and capture moments in their lives anytime, anywhere, without waiting for a special occasion. The simplicity of just advancing the film and pressing the shutter has made QuickSnap part of people’s everyday moments around the world for over four decades, with more than 1.7 billion units sold worldwide. In a fast-moving world, QuickSnap still invites everyone to rediscover the charm of waiting, from the moment the shutter clicks to the day the images are finally revealed after development, because some memories mean even more when they take time to see. This idea lies at the heart of the campaign.

Another reason QuickSnap has never gone out of style is Fujifilm’s signature color tones. In July this year, Fujifilm surprised fans with the launch of two new QuickSnap models: QuickSnap Black and White, featuring black-and-white film, and QuickSnap Active, designed for outdoor activities and capable of shooting underwater at depths of up to 10 meters. Catering to both art lovers and adventure seekers, the new models reflect the brand’s commitment to passing on the charm of film to a new generation that loves classic-style photography.

The Worth The Wait campaign brings the idea of capturing and preserving memories through QuickSnap to life across both floors of FUJIFILM House of Photography. It starts outside, where giant film strips set the theme and welcome everyone into the world of memory-keeping within. On the LG floor, the “Worth The Wait” exhibition traces QuickSnap’s four-decade journey and the evolution of each model from 1986 to the present day. On the 1st floor, visitors can get hands-on with all three QuickSnap models (QuickSnap Original, QuickSnap Black and White, and QuickSnap Active) and capture the moment in a black and white Photobooth by F-Foto Box, themed “Refined by Black & White.” Adding another experience to the campaign, the Photobooth offers a simple, fresh take on the charm of black-and-white photography and a keepsake to take home from the event. Fans can now register for free entry to all zones. The LG floor exhibition runs until 1 November 2026, while the 1st floor remains open until 29 November 2026.

Art and craft lovers won’t want to miss the cyanotype workshop on 17 October 2026 on the LG floor. The workshop takes participants back in time to one of the world’s earliest photographic printing processes, which uses UV light to create distinctive blue-toned images. Participants can choose from a curated selection of film negatives or bring their own to create a cyanotype print in their style, making every piece a one-of-a-kind artwork. Free registration for the workshop opens on 2 October 2026.

Next comes the highlight everyone has been waiting for: “On The Same Roll With…,” a project under the concept “40 Years, 400 Rolls.” The project invites some of Thailand’s hottest artists, including PUN, VVV (Junior, Jeewath, Janus), and BUS (Heart, AA, Alan, Marckris), along with photographers, stylists, designers, directors, and well-known creators from many fields, more than 100 in total, to pick up a QuickSnap camera and shoot the first 10 frames themselves. The cameras, with their rolls still unfinished, are then passed on to lucky winners at the event, who shoot the remaining frames to complete the story. Then comes the wait: once the film is developed, the images from both perspectives are revealed together. Registration is now open for the event, which runs from 7 to 16 October 2026 at FUJIFILM House of Photography. At the event, participants can explore the exhibition and take part in a quiz. Those who answer correctly get to spin a gashapon machine for a chance to win a camera shot by one of the artists and creators, along with many other prizes. There are two sessions per day, each lasting two hours and limited to 55 participants, for a total of 1,100 slots. (Participants must present their national ID card on the day of the event, and registration is limited to one slot per person throughout the campaign.)

Those interested can register for the exhibition and the “On The Same Roll With…” project at https://bit.ly/4xaJcJ9 starting today, and for the workshop from 2 October onward. All activities are free of charge. As a special bonus, visitors who register for the exhibition between 1 October and 29 November will receive a complimentary session at the Black and White Photobooth, along with a Photo Zine from the “On The Same Roll With…” project as a souvenir, limited to the first 1,500 registrants.

All Worth The Wait activities take place at FUJIFILM House of Photography, a creative hub for photography lovers thoughtfully designed by Fujifilm as a place where everyone can explore, experiment, create, and connect through photography. The venue also hosts a regularly changing lineup of workshops and activities for creatives. FUJIFILM House of Photography is conveniently located in the heart of Siam at Siam Square One, right next to BTS Siam Station.

Create memories worth waiting for with the Worth The Wait campaign at FUJIFILM House of Photography, LG and 1st floors, Siam Square One, from 1 October to 29 November 2026. The venue is open daily from 10:00 AM to 10:00 PM.

For the latest campaign updates, follow Fujifilm Photo Thailand on Facebook or Instagram. For more information, contact FUJIFILM House of Photography at 0 2270 6108.