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Bangkok, 19 December 2025 — FUJIFILM (Thailand) Ltd. has announced the launch of Southeast Asia’s first FUJIFILM House of Photography. Located at Siam Square One, the two-story, 458-square-meter experience center serves as a creative hub in the heart of Bangkok, offering hands-on photography and printing experiences, a photo gallery, a workshop space, a professional studio, an exclusive customer lounge, and dedicated zones for modern creators. The space provides emerging photographers with opportunities to learn, experiment, and develop their creative vision. This marks Fujifilm Thailand’s first comprehensive experience center, underscoring the company’s commitment to empowering modern creators through a platform that nurtures their potential and fuels creative inspiration.
Mr. Yuji Igarashi, Imaging Solutions Division, General Manager of Fujifilm Corporation, said, “Throughout our history, Fujifilm has been committed to preserving photography culture from the analog era to the digital age. We opened the first FUJIFILM House of Photography in London in 2019, and we've since expanded to major destinations such as Hong Kong, Seoul, Barcelona, and Porto. Today, we are proud to open our 9th House of Photography in Bangkok, creating a 360-degree experience where photography enthusiasts can immerse themselves in the world of Fujifilm and share creative experiences and memorable moments together.”
Mr. Haruto Iwata, Managing Director of Fujifilm Asia Pacific, added, “We are delighted to open Southeast Asia's first FUJIFILM House of Photography in Thailand. Our goal is to create a space where everyone can exchange knowledge, produce creative work, and leave inspired. This comprehensive experience center meets the needs of Thai creators looking for a space that offers one-stop service for high-quality content production. We want FUJIFILM House of Photography to serve as a creative hub in the heart of Bangkok that addresses every aspect of today's creative production.”
Mr. Pasin Juntarasuntorngul, Senior Head of Business Unit – Imaging Solutions and Industrial, FUJIFILM (Thailand) Ltd., revealed, “The FUJIFILM House of Photography occupies a spacious two-story space at Siam Square One, in the heart of the city. It features 9 dedicated zones covering every aspect of the photography experience, all designed in a modern style. The first floor includes a Showroom for Cameras and Lenses, an immersive Photobooth enhanced by Fujifilm projectors, an instax Experience zone highlighting the analog charm of the instax lineup, and a Souvenir and Printing Service area. On the LG floor, key highlights include a multi-purpose Workshop Space for photography classes and creative activities, as well as a Professional Studio fully equipped with studio-grade lighting and backdrops, ideal for anyone seeking professional studio space in a central location. The space also features a Photo Gallery showcasing rotating exhibitions captured with Fujifilm cameras, the GFX Lounge—an exclusive space for those interested in photography, especially GFX cameras and lenses, and a Camera Pro Service zone. Every zone reinforces our vision for the FUJIFILM House of Photography to be more than just a showroom. It's a space people can actually use and walk away with something valuable.”
To mark the opening of the FUJIFILM House of Photography, visitors can enjoy special activities including an exhibition of works by Thailand's X-Photographers along with three promotional campaigns—Share, Shop, and Post—offering various rewards. For the Share campaign, visitors who leave a review of the House of Photography on Google Maps will receive a complimentary FUJIFILM House of Photography tote bag (limited to 50 bags per day). For the Shop campaign, customers who make any purchase at the store will receive a free FUJIFILM Film Simulation pin (limited to 50 pins per day) from 25 December 2025 to 11 January 2026. For the Post campaign, visitors who capture any moment at the House of Photography, post it publicly on social media with #HOPBangkok #HOPCreativePhotoContest, screenshot the post, and send it to the Line Official Account: @fujifilmhopbangkok will have a chance to win exciting prizes including a FUJIFILM X half camera, instax mini Evo, House of Photography vouchers worth 5,000 baht, and the opportunity to have their photo displayed in the exhibition gallery. Entries for the Post campaign can be submitted from 25 December 2025 to 25 January 2026. For more details, contact the Line Official Account: @fujifilmhopbangkok or visit Fujifilm X Thailand Facebook page.
Discover a complete photography experience at the FUJIFILM House of Photography, located on LG and 1st floors of Siam Square One. Open daily from 10:00 AM to 10:00 PM, the space welcomes everyone to explore Fujifilm’s new creative destination in the heart of the city. For more information, contact the Line Official Account: @fujifilmhopbangkok or visit Fujifilm X Thailand Facebook page.
#FujifilmHOPBangkok #HOPBangkok #HouseOfPhotographyBangkok