Fujifilm Launches the instax Pal 2, a Palm-Top Size Digital Camera Delivering an Elevated Photographic Experience with a Premium Design, Enhanced Usability and Creative Expression

Bangkok, 15 September 2026 — FUJIFILM (Thailand) Ltd. announces the launch of instax Pal 2 (Pal 2), a palm-top size camera that allows users to take photos anytime and anywhere, with its concept “fits with you”. Pal 2 is scheduled to be available in Thailand from 29 September 2026 onward.

The newly launched Pal 2 is a compact palm-top design with a top-mounted monitor that enables users to check captured images immediately after shooting, while equipped with a viewfinder, control dial, and lever that provide a richer photographic experience unique to a camera. With a premium semi-matte finish and refined styling, the Pal 2 is designed to complement a wide range of lifestyles and be carried as part of everyday fashion.

In addition, Pal 2 offers a total of 30 effects that make it easy to create images with distinctive moods and styles, as well as the instax Animation mode, which combines up to 10 consecutive shots into a flipbook-style animated video. With intuitive operation and diverse creative options, Pal 2 enables users to express their individuality with ease. While retaining the portability and spontaneity, Pal 2 refines every aspect of the experience, from design and usability to creative expression, delivering an elevated photography experience.

Fujifilm will continue to expand the world of the instax instant photo system by proposing new ways to enjoy photography through instax prints.
 

Accessories

• Pal 2 comes with a Hand Strap for easy carrying and a Camera Angle Adjustment Accessory.
• The Camera Angle Adjustment Accessory can be used as a camera stand and adjusted to different angles, making it ideal for hands-free photography such as group shots and other situations where the camera is placed on a surface.
   

• Pal 2 is a palm-top digital camera dedicated to taking pictures, with the printing function removed. Pal 2 makes photography simple and intuitive with easy operation centered around the shutter button. Captured images can be reviewed on the top-mounted monitor. In addition, a viewfinder, along with tactile dial and lever controls, delivers a photographic experience unique to a camera that smartphones cannot replicate.
• Pal 2 features a premium semi-matte finish and a knurled body surface that enhances grip, creating a refined camera-like appearance. The distinctive design makes Pal 2 easy to carry anywhere while also serving as a stylish fashion accessory.

• Pal 2 allows users to choose from four formats when shooting: mini, SQUARE and WIDE formats with instax frames, as well as a “No Frame” format. Users can freely select the format that best suits the desired composition and angle of view, expanding creative possibilities when taking photos.
• When printing, users can select a format compatible with their smartphone printer from the instax Link series or hybrid instant cameras from the instax Evo and instax LiPlay series to create instax prints.
   

• Pal 2 offers a total of 30 effects across five themes, each designed to create a distinctive visual style. The themes include Modern, featuring natural color tones; Y2K, inspired by the look and texture of vintage digital cameras and motion picture film; Vintage, delivering a nostalgic and rich atmosphere; Chromatic, emphasizing vivid colors and light; and Fantasy, combining dreamlike textures with vibrant color expression. Each theme includes six effects, allowing users to change the colors and overall look of images.
• Users can select a preferred theme in the dedicated app and load the six effects included in that theme onto Pal 2. Users can also choose favorite effects from across all 30 options and load up to six effects onto the camera. Effects can be switched easily using the control dial on Pal 2.
• Just as if users was changing lenses or film stocks, Pal 2 allows users to alter the mood and style of photos according to the subject or the moment. Diverse effect options enable users to capture everyday scenes in a way that reflects their individuality and creative vision.
   

• Pushing the lever toward the monitor activates instax Animation mode. In instax Animation mode, users can capture up to 10 consecutive images by pressing and holding the shutter button. The captured images are automatically combined into a flipbook-style animated video, creating a charming, frame-by-frame representation of a subject’s movement.
• Videos created in instax Animation mode can be converted into a QR code and printed together with photos as instax prints. Scanning the QR code with a smartphone allows users to play back the instax Animation video and revisit the captured moment.

• After connecting Pal 2 to the dedicated app via Bluetooth, users can transfer captured images to the app at high speed by connecting Pal 2 to a smartphone through the USB Type-C terminal. Images can be transferred in approximately 0.7 seconds per image at most.
• Pal 2 also supports wireless image transfer via Bluetooth.
• Images transferred to the dedicated app can be edited with adjustments such as brightness and contrast, saved to the smartphone camera roll, or shared easily on social media platforms.
   

• Pal 2 is equipped with a 1/3.06-inch image sensor and offers an increase in number of recorded pixels from 5 megapixels on the previous model to 10 megapixels. The enhanced image quality enables Pal 2 to capture everyday moments with greater detail and richness.
• The internal memory capacity has also been expanded, increasing the number of images that can be stored on the camera from 50 on the previous model to 100. When used with a microSD card (sold separately), Pal 2 can store images up to the full capacity of the card.
   

On September 26, 2026, Fujifilm invites photography enthusiasts to explore Siam Square and capture everyday moments in their own style at the instax Photo (DUMP) Ride event, under the concept "Chilling with the vibe. Capture what feels right." Starting at FUJIFILM House of Photography, participants will try out the instax Pal 2 in person before riding MuvMi around Siam, finding inspiration and capturing shots for their own photo dump along the way. Afterward, participants can select their favorite shots to print with the instax Link WIDE 2, then share their photo dumps and exchange stories and creative ideas— with a chance to win an instax Pal 2 to take home. Follow the instax Thailand Facebook page for further details and registration. With only 25 spots available, early registration is highly recommended to secure a place on the ride.

The instax Pal 2 will also take to the streets with campaign visuals on MuvMi electric Tuk Tuks, each traveling through one of 4 Bangkok areas: Chula–Chidlom, Silom–Sathorn, Sukhumvit and Ari–Pradipat. Look out for them from 26 September – 26 October 2026.

For a closer look, Touch & Try activities at 16 authorized retailers such as CentralWorld, Central Ladprao, Mega Bangna, The EmQuartier, and Siam Paragon will give Fujifilm fans the chance to explore the instax Pal 2 and try its features firsthand, starting on 15 September 2026.

In addition to the Pal 2 launch, Fujifilm has unveiled the instax Link WIDE 2. Under the "get more in the mix" concept, the new smartphone printer produces instax WIDE prints twice the size of instax mini prints. Its highlight is the Photo Mixer function, which automatically combines favorite images into postcard-style collages, bringing multiple memories together in a single print. Available in two colors, Duo Beige and Duo Blue, the printer features a two-tone design, faster Bluetooth® connectivity and compatibility with a wider range of devices, including smartphones, tablets, PCs, Fujifilm's X Series cameras, and the instax Pal 2. 

The instax Pal 2 will be available at THB 5,690, and the instax Link WIDE 2 at THB 6,090, through Fujifilm channels and official distributors nationwide. For updates on the local launch dates, please follow Facebook: Instax Thailand.

For the latest updates on new instax cameras and products, follow Instax Thailand on Facebook, Instagram @instax_thailand, or Line OA @instaxthailand, and website: https://houseofphotography-th.fujifilm.com/