Fujifilm Launches X-Creator Season 2 to Spotlight the Next Generation of Creators under the Capture Your Story, Link Your Creation Concept, with THB 700,000 in Prizes

Bangkok, 28 May 2026 – FUJIFILM (Thailand) Ltd. is building on the momentum of its first season with the launch of X-Creator Season 2, a campaign built to find and champion a new generation of creators. Selected participants will have the opportunity to become official Fujifilm partners for one year, reinforcing the company's standing as a leader in imaging innovation. Following the overwhelming response to Season 1, this year's campaign returns under the concept of Capture Your Story, Link Your Creation — spotlighting both photography and video content creation. The initiative invites creators to transform personal stories into creative work through Fujifilm's signature color profiles and professional-grade performance. Fujifilm is calling on aspiring creators to express their own style and vision for a chance to win prizes worth THB 700,000, along with an exclusive opportunity to sign an official partnership contract with the company.

Mr. Pasin Juntarasuntorngul, Senior Head of Business Unit – Imaging Solutions and Industrial, FUJIFILM (Thailand) Ltd., said, “Thailand is home to around 9 million content creators, generating a market value of around THB 45 billion, with annual growth projected at 20–30%. This reflects the creator economy’s growing role as a key driver of Thailand’s economy. At Fujifilm, we remain committed to developing cameras that support every form of content creation. FUJIFILM X-Creator Season 2 builds on the overwhelming success of the first campaign as we continue supporting creators with the right tools and a platform to express their creativity and to go further in the creative industry.”

A panel of Fujifilm judges will select standout creators from the applicant pool. To be eligible, applicants must be aged 35 or under and have a following of at least 10,000. The campaign is open to all creators regardless of equipment — Fujifilm cameras, other brands, smartphones, or any other device. Applicants must submit a 30-second to 1-minute self-introduction video, complete the application form, and attach a portfolio demonstrating their photography and videography work. Submissions can be made via https://forms.office.com/r/Xipwq7PSDv or by scanning the QR code. The campaign timeline is as follows:

• Applications open: 28 May – 25 June 2026
• The 30 finalists will be announced on 1 July 2026 on the Fujifilm X Thailand Facebook page.
• The 30 finalists are required to attend 2 exclusive workshops at FUJIFILM House of Photography. The first, on 14 July 2026, will feature insights into the latest 2026 content creation trends and techniques shared by Season 1 X-Creators. The second, on 23 July 2026, will be led by expert content creator Sothorn ‘Jinn’ Chudpimai of the Jinn DHR channel, covering storyboard planning, color grading, composition, and advanced video editing.
• Participants without Fujifilm equipment may borrow gear through the HOP Rental Program for the duration of the campaign.
• Finalists will produce content using Fujifilm cameras from 24 July – 24 August 2026.
• Prizes for 2 winners, valued at over THB 700,000 in total, include:
  • THB 20,000 cash prize
  • FUJIFILM House of Photography voucher worth THB 30,000
  • A one-year official partnership contract with Fujifilm valued at THB 300,000
• Winners will be announced on 31 August 2026 on the Fujifilm X Thailand Facebook page.
• More information on the application process and campaign rules is available via https://forms.office.com/r/Xipwq7PSDv and the Fujifilm X Thailand Facebook page.

Fujifilm believes X-Creator Season 2 will serve as a meaningful platform for the next generation to enjoy the creative process and bring fresh ideas to Thailand’s creator community.