29 June 2023 — Fujifilm (Thailand) Ltd. launched “INSTAX SQUARE SQ40” (SQ40), a new addition to the INSTAX series of instant cameras compatible with square format films, allowing users to enjoy on-the-spot photo printing. The new analog instant camera, under the tagline “Capture the True You”, sports a premium and classical leather design, focusing on a texture that fits comfortably in the hand. The camera effortlessly produces square-format prints, offering convenient features such as Automatic Exposure, ensuring bright and clear photos in any lighting conditions, even in dimly lit environments. Additionally, it boasts Selfie Mode, enabling easy and enjoyable close-ups and selfies. Accompanying the camera's launch are the SUNSET square format film, known for its graininess and beautiful gradation around the frame, and a specially designed camera case for the SQ40, matching in color and texture. Starting from July 7, 2023, the new camera, along with the SUNSET film, will be available in the Thai market through FUJIFILM's authorized distributors.
Main features of the new INSTAX SQUARE SQ40
1) Classic instant camera compatible with the square format film
• The black base-tone of the camera body is accentuated with a hint of silver and a luxurious leather look material, exuding a premium feel. Designed to transcend fleeting trends, it caters to individuals with unique styles and aesthetics.
• The surface of the camera is finished with a pleasant texture that ensures a comfortable grip, while every detail of its design is meticulously crafted.
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Rear
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2) Automatic Exposure function enhances your photography experience by effortlessly achieving optimal shooting settings for every scene.
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This function automatically adjusts the shutter speed and flash output to suit each scene, ensuring that the subject is perfectly exposed in sunny outdoors and poorly-lit indoors.
3) The Selfie Mode makes close-ups and selfies more fun and effortless.
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Rotate the lens barrel one step to activate the Selfie Mode, ideal for close-ups and selfies.
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Use the Selfie Mirror beside the lens to adjust the selfie composition.
Accessories and new film to fulfill the classic aesthetics
Alongside the SQ40 camera, Fujifilm introduces a coordinating camera case and an exciting new square format film called "SUNSET" (sold separately). This comprehensive offering is designed to capture and cherish beautiful moments among friends and loved ones, in line with INSTAX's slogan of "Don't just take, give."
Prices and availability
The INSTAX SQ40 and SUNSET square format film have the opening price at 5,290 and 450 Baht respectively. The products will be available in the Thai market on July 7, 2023, through FUJIFILM's authorized distributors. As part of an exclusive promotion, customers who purchase the SQ40 and register through Line OA:@instaxthailand will receive a complimentary camera strap, exclusively designed by the renowned artist "Millionsmonster" (limited supplies available).
For more information on the launch of Fujifilm’s latest instant camera “SQ40” and updates from Fujifilm Thailand, please visit Facebook Page: Instax Thailand, IG: @instax_thailand or Line OA: @instaxthailand.