Fujifilm Unveils 'FUJIFILM GFX ETERNA 55' Medium Format Filmmaking Camera, Revolutionizing Modern Filmmaking with Cutting-Edge Technology

Bangkok, 11 September  2025 — FUJIFILM (Thailand) Ltd. revolutionizes the filmmaking industry with the global launch of the 'FUJIFILM GFX ETERNA 55' scheduled for October 2025. Fujifilm's first-ever filmmaking camera opens the door to a new era of film production and video content creation. The camera features the medium format "GFX 102MP CMOS II HS" sensor combined with the high-speed "X-Processor 5" image processing engine, enabling filmmakers to capture rich, true-to-life visuals while providing enhanced flexibility in post-production. Both the "GFX 102MP CMOS II HS" sensor and "X-Processor 5" represent the latest technologies featured in Fujifilm's flagship mirrorless camera "FUJIFILM GFX100 II." Simultaneously, Fujifilm introduces the FUJINON Lens GF32-90mmT3.5 PZ OIS WR, the first motorized power zoom lens for the GF series, designed to enhance high-quality filmmaking.

Since its founding in 1934, Fujifilm has continuously driven Japan's film industry forward, beginning with the development of domestically-produced positive film for movies, expanding to motion picture color negative film in the "ETERNA" series, and creating world-renowned cinema zoom lenses including the "Premista" and "ZK Cabrio" series. This accumulated expertise in imaging technology evolved into the digital era in 2017 with the introduction of the groundbreaking mirrorless digital camera "GFX" series, setting new standards for high-quality imaging files. Since then, Fujifilm has continually advanced its video capabilities, culminating in the launch of the revolutionary "GFX ETERNA 55." Combining the exceptional power of FUJINON Lens GF32-90mmT3.5 PZ OIS WR with flagship camera technology, it delivers true-to-life imagery and the flexibility required for modern filmmaking.

The GFX ETERNA 55, named after its 55mm diagonal sensor measurement, features the medium format GFX 102MP CMOS II HS sensor measuring 43.8 x 32.9mm - approximately 1.7 times larger than a 35mm sensor and recognized as the world's tallest sensor for filmmaking cameras. Delivering exceptional image resolution of 102 megapixels, it comes with a G to PL mount adapter that meets professional filmmaking industry standards. The camera incorporates the high-speed X-Processor 5 image processing engine for sharp, true-to-life imagery. Additionally, it features Fujifilm's signature Film Simulation technology, highly acclaimed in the X and GFX series cameras, allowing users to adjust color tones as if using different photographic films. The lightweight 2-kilogram body ensures mobility while supporting five cinema formats: Premista, 35mm, Anamorphic 35mm, Super35, and 4:3 Open Gate, comprehensively addressing the growing demand for high-quality video production across feature films, short films, documentaries, web content, streaming, music videos, and video-on-demand platforms.

Advanced Recording Features:

• F-Log Capabilities: F-Log2 and F-Log2 C with 14+ stops dynamic range
• Apple ProRes Support: Three ProRes codecs (422 HQ, 422, 422 LT) plus proxy recording
• High Frame Rate: Up to 48 fps in 4:3 open gate format
• Professional Output: 4:2:2 10bit uncompressed and up to 8K/30P 12-bit RAW via HDMI

Color and Look Management:

• 3D-LUT Support: Can store up to 16 different 3D-LUTs, including 10 downloadable Film Simulation LUTs
• ETERNA Series: Digital reproduction of beloved cinematic looks from Hollywood cinematographers

Professional Features:

• Electronic Variable ND Filter: The world's first electronic variable ND filter compatible with medium-format sensors
• Dual Base ISO: ISO 800 and ISO 3200 automatic switching
• Optical Low-Pass Filter: Four-point separation method to reduce moiré and false colors

Workflow and Usability:

• Cloud Integration: Frame.io Camera to Cloud support for instant file sharing
• Dual Monitoring: 3-inch side monitors on both sides for multi-user operation
• Bright External Display: 5-inch LCD with up to 2000 nits brightness
• Hot Swap Battery: NP-W235 internal battery enables external battery changes without shutdown
• Dual Card Slots: CFExpress Type B and SD card support
• Multi-Function Dials: Control focus, zoom, iris, and ND filter density

Beyond launching the GFX ETERNA 55 filmmaking camera, Fujifilm introduces the FUJINON Lens GF32-90mmT3.5 PZ OIS WR, the first motorized power zoom lens for the GF series. This 32-90mm lens is specifically designed for filmmaking, featuring a compact design measuring approximately 222mm in length and weighing just 2.1 kilograms for enhanced mobility. It expands the GF lens lineup for GFX series cameras with smooth, precise focus and zoom rings that carry forward the legacy of the globally acclaimed Premista cinema lens series. When paired with GFX cameras, it delivers sharp imagery with wide dynamic range and comprehensive detail capture, whether capturing soft morning light filtering through windows or highlighting subjects with shallow depth of field.

This filmmaking technology development represents another significant milestone built upon Fujifilm's 90 years of expertise, reinforcing the company's commitment to advancing high-quality video production and meeting creative imaging needs across all formats.

For official pricing and availability announcements of the FUJIFILM GFX ETERNA 55 camera and FUJINON Lens GF32-90mmT3.5 PZ OIS WR in Thailand, follow updates on the Fujifilm X Thailand Facebook page.
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