Fujifilm Unveils "Make More Magic" Campaign, Bringing the Joy of Physical Photos to Life Through Heartwarming TVC and OOH Advertising, with Focus on Crafting 'MAGIC MOMENTS' with INSTAX Films

Bangkok, 15 December 2023 — FUJIFILM (Thailand) Ltd. has launched a special advertising campaign under the "Make More Magic" tagline. This campaign spans both television commercials (TVC) and out-of-home (OOH) media, sharing the narrative of capturing precious moments through INSTAX print photos from a Fujifilm printer that easily connects to your smartphone via an app. The printer also offers various fun photo editing features to make each moment uniquely special, aligning with the campaign's theme of "Make More Magic." The printed photos add an element of surprise for friends, family, and loved ones. The new commercial highlights the heartwarming appeal of Fujifilm's instant film photographs, underscoring that INSTAX film can evoke wonderful feelings, making it seem as if time has momentarily paused with every glance at the photographs. It conveys the idea that in the rapidly changing digital world, instant film photos retain a sentimental value that digital files cannot replace. 

To convey the enchanting charm of life's significant moments through printed images, the special "Make More Magic" ad series has been rolled out across various platforms, reaching Thai audiences on social media, in-store displays at leading department stores, and out-of-home media in the heart of Bangkok. Fujifilm goes beyond merely showcasing the magic of image printing; the ads also delve into the distinctive features of the three models belonging to the INSTAX Link family: INSTAX mini Link 2, INSTAX SQUARE Link, and INSTAX Link WIDE. All three models, compact and portable, offer the flexibility to create memories on the go. They seamlessly connect to smartphones through dedicated apps, available on both iOS and Android platforms, allowing users to select and edit images, add special effects, and swiftly print in seconds. Each printer model is accompanied by instant film available in various sizes, catering to diverse needs in capturing special moments. With unique features tailored to each model, they introduce a new level of enjoyment for both the giver and the recipient, aligning with INSTAX’s slogan of "don't just take, give." This emphasizes the significance of sharing happy moments, a core value of INSTAX products. 

The INSTAX mini Link 2 printer encourages everyone to print delightful pictures with its advanced features, such as INSTAX AiR. This unique feature enables users to draw in the air or with their finger through the dedicated app, instantly printing their own creative works. The printer supports 'mini' instant film, compact enough to conveniently carry around and easily fit into your wallet. Alongside the classic white films, users have the option to choose from a variety of cute frames to add an extra touch of personalization to their prints. 

Regarding the INSTAX SQUARE Link printer, it stands out not only for its support of the classic 'SQUARE' instant film size but also for its creative features, such as AR Print. This feature provides five styles to enhance memorable memories, allowing everyone to participate in the fun. The creative options include adding text, incorporating special effects, including images, adding doodles, and adding the background—resulting in rich and unique memories. 

Finally, the INSTAX Link WIDE printer is a top-notch film printer designed to accommodate INSTAX WIDE film, capturing crucial moments in a broader perspective than ever before. It introduces features that bridge the digital and analog realms by incorporating a QR CODE into the photographs, offering four options for QR CODE links: 1. Website link 2. Voice message 3. Location 4. Hidden text message. This innovative function adds a fresh layer of value to printed images in a creative manner. 

Fujifilm's Make More Magic ad campaign emphasizes the meaningful values of instant film photos, now made even more special through easy customization and printing via a smartphone app. The campaign also showcases the effectiveness of Fujifilm's three high-quality printers. Through these efforts, Fujifilm demonstrates a commitment to advancing technologies and introducing new features, all in response to the younger generations' desire to cherish the “Magic Moment” of a lifetime.  

For more details and the latest updates about the new INSTAX cameras from Fujifilm, visit our Facebook Page: Instax Thailand, IG: @instax_thailand, Line OA: @instaxthailand and instaxthmarketing@gmail.com