September 16, 2020

Introduction of the new camera “instax SQUARE SQ1”

New Analog SQUARE Instant Camera to Complement the instax Line Up

instax SQUARE SQ1

FUJIFILM Corporation (President: Kenji Sukeno) is pleased to announce the launch of its instax SQ1 Instant Camera. The latest addition to the instax line-up is an analog, square camera that creates square format instant prints at 1.5 times the size of its instax mini counterparts. instax SQUARE SQ1 introduces a minimalist, user-friendly square camera body design and key features include Automatic Exposure and One-Touch Selfie Mode.

instax SQUARE SQ1 combines everything that instax fans love about the mini’s cool, modern style and functionality with the larger, vibrant output of our square film.  instax SQUARE SQ1 is designed for instax’s creative community of fans, as the perfect companion to help them to create compelling new instant prints.

With the new instax SQUARE SQ1, you bring the romance of film back into the day where the results are instant, and the memories are tangible,” said photographer, skateboarder, and creator Sierra Prescott. “I like that it’s compact enough that I can take it anywhere, durable enough to toss in my backpack. And with the new twisty selfie mode, wide enough to fit more of what I love in the frame. You get a fully developed, larger square print in 90 seconds a

instax SQUARE SQ1 Features:

  • Automatic Exposure

This function automatically senses the level of ambient light when the shutter button is pressed, and optimizes the shutter speed and flash output according to lighting conditions. It allows even those who are new to instant photography to take photos that are automatically properly exposed regardless of conditions, producing clearer and more vibrant instant prints on the spot.

  • One-Touch Selfie Mode

Along with its built-in selfie mirror, instax SQUARE SQ1’s One-Touch Selfie mode is designed specifically for selfies and close-up shots, setting the best focus and exposure for the shot by changing the position of the lens when activated. Activation is simple, by rotating the lens from ‘On’ to ‘Selfie’ mode.

  • New film options

Also accompanying the launch of the instax SQUARE SQ1 are two new instax instant film varieties; instax SQUARE Rainbow film and instax SQUARE Monochrome film, designed so that instax fans can bring even more creativity to their instant photography.

instax SQUARE SQ1

Instax SQUARE SQ1 will be available in Terracotta Orange, Glacier Blue, and Chalk White on 30th September 2020, at an SRP of €129,99 (inc VAT). instax SQUARE Rainbow film will have an SRP of €10,99 (inc VAT) and instax SQUARE Monochrome film will have an SRP of €11,99 (inc VAT) and will also be available from 30th September. For more information, visit  

 Instax SQUARE SQ1
 Instax SQUARE SQ1
instax SQUARE Rainbow film
instax SQUARE Rainbow film
instax SQUARE Monochrome film
instax SQUARE Monochrome film
Product Specs

FUJIFILM instax SQUARE Film (sold separately)


Retractable lens, 2 components, 2 elements, f = 65.75 mm, 1:12.6

Inverted Galilean finder, 0.4 x, with target spot

Selfie Mode (0.3 m - 0.5 m)

Shutter Release

Programmed electronic shutter release, 1/2 sec - 1/400 sec.

Exposure Control

Automatic adjustment (ISO 800) : LV 5 - LV 15.5,

Film Feeding Out


Film Developing Time

Approximately 90 seconds (Varies depending on the ambient temperature)


Built-in, automatic electronic flash
Always flashing
Charging time: 7.5 sec or less (using a new battery), Effective flash lamp range: 0.3 m - 2.2 m

Auto Power off time

5 minutes

* Specifications are subject to change for improvement

SQUARE format film RAINBOW
Screen Size

62mm×62mm (L x W)

Film Size

86mm×72mm (L x W))

For inquiries on information in this media release, contact:
Media contact:   +44 (0)1234 572 000