United Kingdom

September 23, 2021

-Fujifilm’s ultra-short-throw projector and the instax instant camera also selected as finalists

 "FUJIFILM X100V" wins the Bronze Award of the US design award IDEA

“IDEA Awards 2021” Bronze Award winner

Premium compact digital camera “FUJIFILM X100V”

Premium compact digital camera “FUJIFILM X100V”

FUJIFILM Corporation (President and CEO, Representative Director: Teiichi Goto) is pleased to announce that its premium compact digital camera “FUJIFILM X100V (X100V)” has won the Bronze Award in the International Design Excellence Awards (IDEA) 2021, organized by the Industrial Designers Society of America (IDSA). The ultra-short-throw projector “FUJIFILM PROJECTOR Z8000 (FP-Z8000)” and the instant camera “instax SQUARE SQ1 (SQ1)” has been chosen as the finalists*1.

The IDEA is an international design award program established in 1980 by the Industrial Designers Society of America (IDSA). It is considered as one of the world’s three major design awards alongside Germany’s iF Design Award and Red Dot Design Award. The IDEA carries out evaluation of entries based on strictly defined criteria including design innovation, user benefits and social impact, and presents Gold, Silver and Bronze awards.

In the development of a variety of products and services, Fujifilm pursues functionality and performance, while also striving to achieve design that takes maximum advantage of functional excellence. In the latest IDEA Awards 2021, the company has won Bronze Award with its premium compact digital camera “X100V” out of some 1,600 entries submitted from around the world. Fujifilm has won the Awards for three straight years, following the win with the portable X-ray system “CALNEO Xair” (Bronze) in 2019 and the wins with the ultra-short-throw projector “FUJIFILM PROJECTOR Z5000” and image-stabilized binoculars “FUJINON TECHNO-STABI TS-X 1440” (both Gold) in 2020.

In addition to creating beautiful external designs, Fujifilm is working to create new product value by developing designs that realize simple and comfortable operability and portability.

*1 Entries that have passed the primary screening to become candidates for Gold, Silver and Bronze awards

The FUJIFILM X100V is a premium compact digital camera that combines the back-illuminated 26.1MP “X-Trans™ CMOS4” *2 sensor and the high-speed image processing engine “X-Processor 4” with Fujifilm’s proprietary color-reproduction technology to enable capturing high-quality stills and videos in “memory colors”, vivid colors exactly as people remember. The camera features the Advanced Hybrid Viewfinder, allowing users to instantaneously switch between the optical viewfinder (OVF) and electronic viewfinder (EVF) in pursuit for the traditional photography style of “shooting through the viewfinder.” The use of the tilting rear LCD monitor and dials on the top plate enables intuitive operability and gives the camera body the sophisticated design that exudes functional beauty.

*2 X-Trans is a trademark or registered trademark of FUJIFILM Corporation.

Design award achievements

  • Good Design Award 2020, Red Dot Design Award 2021

“IDEA Awards 2021” finalists

Ultra-short-throw projector “FUJIFILM PROJECTOR Z8000”

The FUJIFILM PROJECTOR Z8000 is the high brightness model in the Z Series of ultra-short-throw projectors, equipped with the world’s first “folded two-axial rotatable lens.” The projector is capable of projecting images in 8000 lumens (lm) of brightness despite its class-leading*3 compact and lightweight design. Images can be projected at various directions without having to move the main unit. Its ability to throw large images from a close-up distance enables spatial presentation that makes effective use of limited space. The compact design with a fold-away lens means the lens fits perfectly inside the body to form a rectangular box shape, creating a stylish appearance.

Design award achievements

  • “Best of the Best Award” in Red Dot Design Award 2021, iF Design Award 2021

*3 Among ultra-short throw projectors equipped with a laser light source capable of projecting images in brightness of 8000lm or above (TR value of 0.4 or below) as of September 22, 2021 according to Fujifilm.

Instant camera “instax SQUARE SQ1”

The instant camera “instax SQUARE SQ1” is an entry-level instant camera compatible with square-format films, popular among people of all walks of life. Featuring only a shutter button for control, the SQ1 makes photo-shooting easy for everybody. It features a rounded grip for a comfortable hold based on a box form reminiscent of square format film, in pursuit for simplicity in both operability and design.

Design award achievements

  • Good Design Award 2020, Red Dot Design Award 2021, iF Design Award 2021


Media Contact

FUJIFILM Holdings Corporation 
Corporate Communications Division, Public Relations Group

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