Fujifilm Introduces Wonder Photo Shop Omni-Channel Experience
September 9, 2020
Valhalla, N.Y. – FUJIFILM North America Corporation (Fujifilm) announced today that it will launch an updated strategy for its Wonder Photo Shop retail model. The new omni-channel approach will increase the ability to serve customers anytime, anywhere, while also introducing new photo print products to a broader audience.
“We’re excited to launch our new Wonder Photo Shop business model to meet customers where they are today,” said Manny Almeida, President, Imaging Division, FUJIFILM North America Corporation. “This will be a modern, continuously evolving hybrid experience for our customers across the U.S.”
The new Wonder Photo Shop model will offer an omni-channel experience where its shoppers will gain exposure to new and existing Fujifilm products both online and in-store. Fujifilm will continue to share these customer learnings and insights with their key retail partners. The model will be rolled out in phases, beginning in October 2020 with an updated digital presence, expanding throughout 2021 to add at least one new location in the United States. This hybrid model will offer unique consumer product testing and evaluation, in-store printing with contactless technology, a curated selection of cameras and accessories, and more.
As part of this new omni-channel experience, Fujifilm has made the business decision to close the FUJIFILM Wonder Photo Shop’s physical location in New York City at 176 Fifth Avenue, effective September 9, 2020.
“We are grateful for the years of support of the FUJIFILM Wonder Photo Shop by the New York City community. After a successful four years in New York, and having gathered invaluable consumer insights, we’re looking forward to launching our new model that merges online and in-person options to provide maximum value to more customers,” said Almeida. “We look forward to continuing to delight customers nationwide with our expanded Wonder Photo Shop experience, promoting enthusiasm and joy in photography. We look forward to sharing updates about the new Wonder Photo Shop as we begin to roll out this model.”
FUJIFILM North America Corporation, a marketing subsidiary of FUJIFILM Holdings America Corporation, consists of five operating divisions and one subsidiary company. The Imaging Division provides consumer and commercial photographic products and services, including: photographic paper; digital printing equipment, along with service and support; personalized photo products; film; one-time-use cameras; and the popular INSTAX™ line of instant cameras and accessories. The Electronic Imaging Division markets consumer digital cameras, lenses, and content creation solutions, and the Graphic Systems Division supplies products and services to the graphic printing industry. The Optical Devices Division provides optical lenses for the broadcast, cinematography, closed circuit television, videography and industrial markets, and also markets binoculars and other optical imaging solutions. The Industrial and Corporate New Business Development Division delivers new products derived from Fujifilm technologies. FUJIFILM Canada Inc. sells and markets a range of FUJIFILM products and services in Canada.
FUJIFILM Holdings Corporation, Tokyo, Japan, brings cutting edge solutions to a broad range of global industries by leveraging its depth of knowledge and fundamental technologies developed in its relentless pursuit of innovation. Its proprietary core technologies contribute to the various fields including healthcare, graphic systems, highly functional materials, optical devices, digital imaging and document products. These products and services are based on its extensive portfolio of chemical, mechanical, optical, electronic and imaging technologies. For the year ended March 31, 2020, the company had global revenues of $21 billion, at an exchange rate of 109 yen to the dollar. Fujifilm is committed to responsible environmental stewardship and good corporate citizenship. For more information, please visit: www.fujifilmholdings.com.
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