United States


May 9, 2019

Valhalla, New York – FUJIFILM North America Corporation (Fujifilm) is pleased to announce a marketing agreement with Skylum, an award-winning leader in photo editing software, in a move designed to provide photographers with access to the premium tools, education, and interactive opportunities both companies have to offer.

The companies are planning several activities over the course of 2019, with a shared goal to educate and unite artists in the photography community. As part of the first phase of the collaboration, purchasers of any Fujifilm XF lens can opt-in to receive a free copy of Skylum’s flagship Luminar 3 editing software (a $70 value) when they register their purchase online. Skylum describes its Luminar 3 software as “an all-in-one photo editor and management platform that enables photographers to harness both the power of AI technology and simple yet powerful and precise editing tools in their workflow.” This will be an ongoing promotion ending December 31, 2019 and is only available to U.S. customers who have purchased from U.S.-based retailers. For more details on the XF/Luminar promotion, see link below.

“We’re thrilled to be working with Skylum, the premier solutions provider in photo editing,” Victor Ha, Director of Marketing, Electronic Imaging Division, FUJIFILM North America Corporation. “Fujifilm’s digital cameras and outstanding line of XF lenses are the perfect partners for Skylum’s suite of editing software, allowing our already talented user base to take their photos to the next level.”

Fujifilm has released several products in the past year, including key additions to its XF line of lenses, designed to be mounted on Fujifilm’s award-winning X Series of mirrorless digital cameras.

“It’s always exciting when two respected brands pledge to work together for the greater good of the craft, and this relationship is no different,” said Kevin La Rue, Vice President of Business Development, Skylum. “Collaborating with an iconic brand like Fujifilm is especially exciting because the quality of its products and the passionate nature of its consumer base are a great fit for the capabilities Skylum’s product suite offers. Ultimately, photographers can start with Fujifilm and end with Skylum to create work that’s simply unmatched.”

Founded in 2009, Bellevue, Washington-based Skylum has quickly grown from a successful startup to a respected leader in the photo editing space, with products designed to enhance photography of both a personal and business nature. The company won the coveted 2019 Best Imaging Software award from the Technical Image Press Association (TIPA) in May 2019. TIPA applauded Luminar’s “sophisticated editing tools that allow advanced users to take a deeper dive into editing,” according to Skylum’s announcement of the exclusive award.

To learn more about Fujifilm’s XF line of lenses, please visit Fujifilm’s lens overview here. For details on the Fujifilm XF/Luminar promotion, visit https://skylum.com/l/fujifilm. To learn more about Skylum and its Luminar 3 software, visit www.skylum.com.

About FUJIFILM North America Corporation, Electronic Imaging

About Fujifilm
FUJIFILM North America Corporation, a marketing subsidiary of FUJIFILM Holdings America Corporation consists of five operating divisions and one subsidiary company. The Imaging Division provides consumer and commercial photographic products and services, including:  photographic paper; digital printing equipment, along with service and support; personalized photo products; film; and one-time-use cameras; and also markets motion picture archival film and on-set color management solutions to the motion picture, broadcast and production industries. The Electronic Imaging Division markets consumer digital cameras, and the Graphic Systems Division supplies products and services to the graphic printing industry. The Optical Devices Division provides optical lenses for the broadcast, cinematography, closed circuit television, videography and industrial markets, and also markets binoculars. The Industrial and Corporate New Business Development Division delivers new products derived from Fujifilm technologies. FUJIFILM Canada Inc. sells and markets a range of Fujifilm products and services in Canada. For more information, please visit www.fujifilm.com/us/en, go to www.twitter.com/fujifilmus to follow Fujifilm on Twitter, or go to www.facebook.com/FujifilmNorthAmerica to Like Fujifilm on Facebook.  To receive news and information direct from Fujifilm via RSS, subscribe at www.fujifilm.com/us/en/rss.

FUJIFILM Holdings Corporation, Tokyo, Japan brings cutting-edge solutions to a broad range of global industries by leveraging its depth of knowledge and fundamental technologies developed in its relentless pursuit of innovation. Its proprietary core technologies contribute to the various fields including healthcare, graphic systems, highly functional materials, optical devices, digital imaging and document products. These products and services are based on its extensive portfolio of chemical, mechanical, optical, electronic and imaging technologies. For the year ended March 31, 2018, the company had global revenues of $23.0 billion, at an exchange rate of 106 yen to the dollar. Fujifilm is committed to environmental stewardship and good corporate citizenship. For more information, please visit: www.fujifilmholdings.com.

About Skylum Software
Skylum is a global imaging technology company with offices in Bellevue, USA; Kyiv, Ukraine; and Tokyo, Japan. Skylum allows millions of photographers to make incredible images faster. We automate photo editing with the power of Artificial Intelligence yet leave all the creative control in the hands of the artist. The Skylum Team has won the Red Dot Award, Apple’s Best of the Year, several TIPA awards, and other top industry honors. We’re the makers of Luminar, Photolemur, and Aurora HDR. To learn more about Skylum, visit http://skylum.com.

All product and company names herein may be trademarks of their registered owners.