United States


Featuring the latest additions to the X Series Line, INSTAX Instant Cameras & Film and Digital Printing Solutions

May 30, 2019

Valhalla, N.Y., – As the leader in photo imaging, FUJIFILM North America Corporation will showcase a comprehensive portfolio of products that offer photographers the highest performance —from capture to print—at the 2018 Wedding and Portrait Photography International Conference & Expo (WPPI) from February 26-28 at Booth #1121 at the Mandalay Bay in Las Vegas, Nevada.

X Series and GFX Mirrorless Camera Systems

Fujifilm’s mirrorless X Series cameras and lenses including the newly announced FUJIFILM X-H1 and X-A5 will be on display. The Medium Format FUJIFILM GFX Mirrorless Camera System will be available for hands on experience.

For the first time, show attendees will be able to have hands-on experience with the new X-H1, the highest performance camera in the X Series line of mirrorless digital cameras. The X-H1 features a 24.3 megapixel APS-C sized X-Trans CMOS III sensor and X-Processor Pro image processing engine for outstanding image quality. The first to feature in-body image stabilization, the X-H1 incorporates a range of extremely useful features that support shooting in various scenarios demanded by professional photographers and videographers. In addition to its dust and water-resistant properties and ability to operate in temperatures as low as 14°F \ -10°C, the X-H1 also features 25% thicker magnesium alloy than the X-T2, making this the perfect camera for a wide range of shooting environments. Additionally, improvements to the Auto Focus algorithm have achieved AF performance enhancements. With a comprehensive range of video features to improve movie production, the X-H1 includes a new film simulation mode creating understated colors and rich shadow tones, which enhances creative freedom during post-processing. Additionally, stable exposure during burst shots is achieved with the flicker reduction mode, adding the X-H1’s shooting capabilities.

The GFX 50S and its accompanying lenses are perfect for event and portrait photography.  A medium format mirrorless digital camera, the innovative GFX system combines an extraordinary sensor, processor and design with high-performance FUJINON lenses. Utilizing a Fujifilm exclusive 43.8 x 32.9mm (FUJIFILM G Format) 51.4MP CMOS sensor and taking advantage of the mirrorless system’s structure, the GFX system is capable of capturing exceptional tones and advanced color reproduction to provide the ultimate photography experience.

Also on display is the new X-A5, the lightest camera-zoom lens combination within the X Series lineup. With its ease of use and outstanding image quality, the X-A5 achieves exceptional skin tone reproduction, making it ideal for portraiture. The X-A5 is a cost effective camera and is equipped with the new FUJINON XC15-45mmF3.5- 5.6 OIS PZ lens, a lightweight and compact lens with a smooth electric-powered zoom. With its 4K video capabilities, this camera allows for a wide range of shooting possibilities, ensuring that the user never misses capture of important moments.

At Booth #1121, Fujifilm will also offer a Check and Clean area for X Series and GFX bodies and lenses, free of charge for existing system owners.

INSTAX Instant Photography

The INSTAX SHARE™ SP-3 SQ square format printer and the INSTAX® SQUARE SQ10 camera will be used to demonstrate to attendees how they can create unique INSTAX® square format prints and leverage these products to create additional fun and a new business opportunity at a wedding or other event.

The INSTAX SHARE™ SP-3 SQ printer is a wireless photo printer that instantly prints images from a smartphone onto INSTAX SQUARE film in just 13 seconds. The SHARE mobile app brings creativity to this sleek instant printer with a number of templates and filters to choose from, so users can add a creative and artistic flair to their favorite printed images. Through the “Hashtag Print” option, users can access Instagram directly through the app, select images under a chosen hashtag and print pictures with ease. This feature is perfect for group printing at a wedding or other social event.

Also on display is the INSTAX SQUARE SQ10, a sophisticated square format hybrid instant film camera that combines digital imaging technology with square film prints. Featuring ten different filters, the SQ10 allows for added creative expression. Additionally, visitors will have the chance to see the new INSTAX Wide Monochrome instant film, a larger format film for the INSTAX Wide 300 that prints beautiful black and white images. A wedding must-have, the Instax line of cameras and printers enable wedding guests to capture and share moments instantly anytime, anywhere.

Printing Solutions

On the output side, the FRONTIER-S DX100, the ASK-300 and Fujicolor Crystal Archive Paper will also be featured at the booth and available for on-site demonstrations of event photography and printing.

Fujifilm continues to offer its value-added products and recognizes the importance of printing and displaying pictures. Fujifilm will showcase a variety of personalized print products to inspire attendees about the many creative possibilities.

To demonstrate on-site printing, Fujifilm will display the Frontier-S DX100, a compact, high quality inkjet printer that can produce prints from 3.5” x 5” up to 8” x 39”. This printer is an excellent tool for wedding photographers, providing guests with instant memorable keepsakes of timeless moments. The versatile, compact ASK-300 dye-sublimation printer will also be available for demonstration. It quickly delivers high quality prints in three sizes on a variety of media, making it an ideal fit for on-site events.

In addition to the above printers, Fujifilm will showcase its Fujicolor Crystal Archive Color Paper, a family of traditional silver halide color papers, designed to produce the long lasting high quality color prints expected by professional photographers and their clients both for display and albums.

WPPI will feature several Fujifilm-hosted professional photographer lectures at the booth including speakers who have trusted their photography to X Series, GFX and INSTAX. For the full speaker schedule, please visit www.FujifilmWPPI.com.

About FUJIFILM North America Corporation, Electronic Imaging

About FUJIFILM North America Corporation, Imaging

For more information, please visit www.fujifilmusa.com/northamerica, go to www.twitter.com/fujifilmus to follow Fujifilm on Twitter, or go to www.facebook.com/FujifilmNorthAmerica to Like Fujifilm on Facebook. To receive news and information direct from Fujifilm via RSS, subscribe at www.fujifilmusa.com/rss.

About Fujifilm

FUJIFILM North America Corporation, a marketing subsidiary of FUJIFILM Holdings America Corporation consists of five operating divisions and one subsidiary company. The Imaging Division provides consumer and commercial photographic products and services, including:  photographic paper; digital printing equipment, along with service and support; personalized photo products; film; and one-time-use cameras; and also markets motion picture archival film and on-set color management solutions to the motion picture, broadcast and production industries. The Electronic Imaging Division markets consumer digital cameras, and the Graphic Systems Division supplies products and services to the graphic printing industry. The Optical Devices Division provides optical lenses for the broadcast, cinematography, closed circuit television, videography and industrial markets, and also markets binoculars. The Industrial and Corporate New Business Development Division delivers new products derived from Fujifilm technologies. FUJIFILM Canada Inc. sells and markets a range of Fujifilm products and services in Canada. For more information, please visit www.fujifilm.com/us/en/about/corportate-profile/fujifilm-north-america-corporation, go to www.twitter.com/fujifilmus to follow Fujifilm on Twitter, or go to www.facebook.com/FujifilmNorthAmerica to Like Fujifilm on Facebook.  To receive news and information direct from Fujifilm via RSS, subscribe at www.fujifilmusa.com/rss.

FUJIFILM Holdings Corporation, Tokyo, Japan brings continuous innovation and leading-edge products to a broad spectrum of industries, including: healthcare, with medical systems, pharmaceuticals and cosmetics; graphic systems; highly functional materials, such as flat panel display materials; optical devices, such as broadcast and cinema lenses; digital imaging; and document products. These are based on a vast portfolio of chemical, mechanical, optical, electronic, software and production technologies.  In the year ended March 31, 2017, the company had global revenues of $21.5 billion, at an exchange rate of 108 yen to the dollar. Fujifilm is committed to environmental stewardship and good corporate citizenship. For more information, please visit: www.fujifilmholdings.com.

All product and company names herein may be trademarks of their registered owners.