Direct Edge Expands Capabilities, Increases Efficiencies, and Delights Customers with Installation of Fujifilm J Press 750S
June 8, 2021
Hanover Park, Ill. – In the spirit of continuous innovation, FUJIFILM North
America Corporation, Graphic Systems Division, worked closely with Direct Edge, a print
communication company with two locations in Orange County, California and a location in
Denver, Colorado, to install a FUJIFILM J Press 750S at one of its Orange County locations.
Direct Edge’s robust portfolio includes sports and event venues, retail (in-store signage/displays
at grocery, clothing, and liquor stores), as well as banks and quick-service restaurants.
Direct Edge added the J Press 750S to their lineup after much success with the previous
generation J Press 720S. After experiencing the versatility and efficiency of that unit, they were
eager to update their unit, as the J Press 750S can accommodate larger paper sizes (6-up vs.
4-up), resulting in an increase in operations efficiency and improved ROI. Direct Edge estimates
that the J Press is cutting operating costs by 50% vs. their existing production toner device,
which they plan to remove.
“At Direct Edge, we are always investing in opportunities to provide our clients with the highest
print quality while minimally impacting costs. We have confidence that the J Press 750S inkjet’s
proven technology is far superior in quality, cost and color,” said Ryan Brueckner, co-founder of
Direct Edge. “This allows us to start winding down our toner devices and eventually phase them
The new J Press has allowed Direct Edge to move projects off presses that cost more money to
run and have a lot of material waste, increasing cost savings and sustainability that will directly
benefit its clients. Direct Edge uses multiple print platforms – wide format and narrow format,
both conventional and digital – also known as printing “cross platform”, to be able to provide
their customers with a complete printing solution, bolstered by the capabilities of the J Press.
“A company like Direct Edge that produces print for many varying vertical markets including
quick service restaurants, events, retail, financial and beverage, highlights the versatility and
value the J Press delivers to a print provider,” said Tom Pokorny, director, product
management, FUJIFILM North America Corporation, Graphic Systems Division. “The
investment in their new J Press 750S will continue to deliver on the business expansion they’ve
been experiencing and increased operations efficiency for Direct Edge.”
The J Press’s ability to run up to 24 pt. stock and the fact that the first sheet produced on the J
Press is sellable, makes it the only platform to meet this large customer segment and
application need. “No other printing asset we have can meet this significant business
opportunity,” said Brueckner. “Because of the capabilities J Press offers, and the print
efficiencies it creates, we can now offer our clients even higher product quality while keeping
costs down, significantly improving our own margins.”
“And in addition to the high print quality, we have customers who will accept nothing but the J
Press for their jobs, even if it means they have to wait a bit longer or spend a bit more,” added
Brueckner. “Add in the incredibly competitive pricing we’re able to offer because of the
increased efficiencies of the J Press, it’s clear that the J Press 750S is truly helping us grow our
business into the future.”
FUJIFILM North America Corporation, a marketing subsidiary of FUJIFILM Holdings America
Corporation, consists of five operating divisions and one subsidiary company. The Imaging
Division provides consumer and commercial photographic products and services, including:
photographic paper; digital printing equipment, along with service and support; personalized
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and accessories. The Electronic Imaging Division markets consumer digital cameras, lenses,
and content creation solutions, and the Graphic Systems Division supplies products and
services to the graphic printing industry. The Optical Devices Division provides optical lenses for
the broadcast, cinematography, closed circuit television, videography and industrial markets,
and also markets binoculars and other optical imaging solutions. The Industrial and Corporate
New Business Development Division delivers new products derived from Fujifilm technologies.
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