United States


September 4, 2018

Hanover Park, Ill., – Seneca Label, a Cleveland, Ohio-based print service provider, experiences enhanced print quality and longer runs with Fujifilm’s FLENEX FW water-washable platemaking technology.

Established in 1968, by Donald Hoopingarner and business partner Paul MacMurdo, Seneca Label has converted to Fujifilm’s FLENEX FW platemaking technology, and is experiencing ‘superior’ print quality. Now a third generation Hoopingarner family-owned company, it’s committed to exceeding client labeling expectations by producing roll, sheeted and fanfolded labels on a variety of papers, films, and foils.

“We were with our previous plate supplier for a very long time,” said John Hoopingarner, son of Donald, and vice president, Seneca Label. “We were the second company in Ohio to have those plates back in the early 1970’s. When Fujifilm came by to run test plates of the FLENEX technology, we immediately noticed the substantial gains that we achieved in pre-quality, specifically the flat-top dot, which was pretty amazing. With the FLENEX FW-L2 plates, we’ve been able to show our clients a much better label that’s brighter, crisper, and cleaner compared to our previous plates.”

Fujifilm’s industry-changing FLENEX FW platemaking process is under 40 minutes, and offers the highest flexo quality 200 lpi, and one percent process dot structure for print quality never before seen with flexo plates, while eliminating costs attributed to solvent and thermal technology, and it’s compatible with existing water-wash technology. Truly innovative water-washable chemistry eliminates all solvents and wicking cloth while getting to press faster, running longer and producing outstanding print quality.

Seneca Label provides services to a list of well-known clients, within entities including consumer and industrial goods, raw materials and specialty applications.

“One of our larger accounts is a highly regarded cosmetics and nail polish brand, and when they saw our new capabilities with FLENEX, they wanted to push the limits,” adds Hoopingarner. “The depth we are now achieving on colors and within their graphic images have been extraordinary. In fact, they have recently won awards and other recognition for their packaging, which is a direct result of us switching to Fujifilm’s FLENEX FW platemaking system. This client uses a lot of vignette types of screens, and our previous plates couldn’t hold the dots we needed. The FLENEX FW plates have been stellar in their performance in holding min dots, and all the rigors of the printing process.”

The install process at Seneca Label, which included the C-Touch plate processor, was ‘seamless’ according to Hoopingarner, and he looks forward to working with Fujifilm for the long-term.

“Seneca Label and Fujifilm have a great working relationship,” says Hoopingarner. “The support we receive from Fujifilm is phenomenal.”

To find out how Fujifilm Graphic Systems Division can help businesses meet future challenges, improve quality and reduce costs, please visit: www.FujifilmPackagingInsights.com.

For more information about Seneca Label, please visit: www.senecalabel.com.

About Fujifilm

FUJIFILM North America Corporation, a marketing subsidiary of FUJIFILM Holdings America Corporation consists of five operating divisions and one subsidiary company. The Imaging Division provides consumer and commercial photographic products and services, including:  photographic paper; digital printing equipment, along with service and support; personalized photo products; film; and one-time-use cameras; and also markets motion picture archival film and on-set color management solutions to the motion picture, broadcast and production industries. The Electronic Imaging Division markets consumer digital cameras, and the Graphic Systems Division supplies products and services to the graphic printing industry. The Optical Devices Division provides optical lenses for the broadcast, cinematography, closed circuit television, videography and industrial markets, and also markets binoculars. The Industrial and Corporate New Business Development Division delivers new products derived from Fujifilm technologies. FUJIFILM Canada Inc. sells and markets a range of Fujifilm products and services in Canada. For more information, please visit www.fujifilmusa.com/northamerica, go to www.twitter.com/fujifilmus to follow Fujifilm on Twitter, or go to www.facebook.com/FujifilmNorthAmerica to Like Fujifilm on Facebook.  To receive news and information direct from Fujifilm via RSS, subscribe atwww.fujifilmusa.com/rss.

FUJIFILM Holdings Corporation in Tokyo, Japan, brings innovative solutions to a broad range of global industries by leveraging its depth of knowledge and fundamental technologies derived from photographic film. Its proprietary core technologies contribute to the fields of healthcare, graphic systems, highly functional materials, optical devices, digital imaging and document products. These products and services are based on its extensive portfolio of chemical, mechanical, optical, electronic and imaging technologies. For the year ended March 31, 2018, the company had global revenues of $23.0 billion, at an exchange rate of 106 yen to the dollar. Fujifilm is committed to responsible environmental stewardship and good corporate citizenship. For more information, please visit: www.fujifilmholdings.com.

FUJIFILM Holdings Corporation, Tokyo, Japan brings continuous innovation and leading-edge products to a broad spectrum of industries, including: healthcare, with medical systems, pharmaceuticals and cosmetics; graphic systems; highly functional materials, such as flat panel display materials; optical devices, such as broadcast and cinema lenses; digital imaging; and document products. These are based on a vast portfolio of chemical, mechanical, optical, electronic, software and production technologies.  In the year ended March 31, 2017, the company had global revenues of $21.5 billion, at an exchange rate of 108 yen to the dollar. Fujifilm is committed to environmental stewardship and good corporate citizenship. For more information, please visit: www.fujifilmholdings.com.


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