United States


‘The Onset X3 is a game-changer for us’

November 29, 2018

Hanover Park, Ill., – The Onset X3, a full-bed wide format UV inkjet flatbed printer provides more opportunities at Southern Carton, a family owned and operated third generation solutions company specializing in packaging, based in Lewisburg, Tennessee.

With a maximum throughput of nearly 10,000 square feet per hour, the Onset X3 is ideal for companies such as Southern Carton producing fast-turnarounds. A choice of unidirectional, bi-directional and super high-quality print modes can be selected depending on the specific job requirements. Southern Carton’s Onset X3 features two channels of white ink, as well as a semi-automatic robotic handling system.

"We’re looking for more and more opportunities because the Onset X3 is so versatile," says Dave Kennedy, CEO, Southern Carton. "It's a great selling feature in that we can print white (ink) and our competitors cannot."

Speed and quality output are changing the way Southern Carton does business

“We are printing on glass, and a lot of acrylic,” adds Eugene Peek, digital coordinator, Southern Carton. “With the speed and flexibility of the Onset X3, we are able to accept many new jobs and turn them around same day, or within 24 hours.”

Peek recently completed a job for a client that included printing large quantities onto a fiberboard type substrate, with profiles such as crosses, shadow boxes, and plaques. The job originally was riding an eight-week production timeline, and a vendor in China was involved. Unfortunately, the job was continually put on backorder. When the client turned to Southern Carton, Jim Henderson, general manager, and Peek stepped up. With the Onset X3, Southern Carton turned the job around in a week, and with much better quality. "The client is paying the same price for our output compared to its vendor in China, so it’s a win/win/win," said Peek.

The Onset X3's innovations are helping Southern Carton get to where it couldn't before. "With regard to our close proximity to Nashville, we’re trying to get involved within the country music industry," Kennedy says. "We’re also looking at wineries and craft breweries and distilleries. We are targeting potential clients who traditionally don’t want to order 1,000 of this and 2,000 of that; they want 50 of this and 100 of that. The Onset X3 is a game changer for us."

The Onset X3 also has helped Southern Carton grow from its regional base. "That has been a great selling feature for us," Kennedy said. "A client in San Francisco asks us to run a job that might typically be done 150 to 200 miles from its plant. With the high speed output from the Onset X3, we can ship to clients anywhere and everywhere."

Southern Carton recently completed a rush order consisting of 200 corrugated sheets printed within the same day. "Our customers have come to expect a very quick turn," Kennedy says. "It's now a precedent. That's the way we built our business. Our clients know what we can deliver on the box side, and they expect us to deliver on other output, too."

For more information about Southern Carton, please visit: www.southerncarton.com.

To find out how Fujifilm Graphic Systems Division can help businesses meet future challenges, improve quality and reduce costs, please visit: www.FujifilmInkjet.com.

About Fujifilm

FUJIFILM North America Corporation, a marketing subsidiary of FUJIFILM Holdings America Corporation consists of five operating divisions and one subsidiary company. The Imaging Division provides consumer and commercial photographic products and services, including:  photographic paper; digital printing equipment, along with service and support; personalized photo products; film; and one-time-use cameras; and also markets motion picture archival film and on-set color management solutions to the motion picture, broadcast and production industries. The Electronic Imaging Division markets consumer digital cameras, and the Graphic Systems Division supplies products and services to the graphic printing industry. The Optical Devices Division provides optical lenses for the broadcast, cinematography, closed circuit television, videography and industrial markets, and also markets binoculars. The Industrial and Corporate New Business Development Division delivers new products derived from Fujifilm technologies. FUJIFILM Canada Inc. sells and markets a range of Fujifilm products and services in Canada. For more information, please visit www.fujifilmusa.com/northamerica, go to www.twitter.com/fujifilmus to follow Fujifilm on Twitter, or go to www.facebook.com/FujifilmNorthAmerica to Like Fujifilm on Facebook.  To receive news and information direct from Fujifilm via RSS, subscribe at www.fujifilmusa.com/rss.

FUJIFILM Holdings Corporation in Tokyo, Japan, brings innovative solutions to a broad range of global industries by leveraging its depth of knowledge and fundamental technologies derived from photographic film. Its proprietary core technologies contribute to the fields of healthcare, graphic systems, highly functional materials, optical devices, digital imaging and document products. These products and services are based on its extensive portfolio of chemical, mechanical, optical, electronic and imaging technologies. For the year ended March 31, 2018, the company had global revenues of $23.0 billion, at an exchange rate of 106 yen to the dollar. Fujifilm is committed to responsible environmental stewardship and good corporate citizenship. For more information, please visit: www.fujifilmholdings.com.


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