United States

Fujifilm Introduces the New INSTAX MINI LINK™ 2 Smartphone Printer

New, Interactive Product Features Are Designed to Inspire Creativity 

June 15, 2022

Valhalla, N.Y. – FUJIFILM North America Corporation, Imaging Division, today announced the launch of its FUJIFILM INSTAX MINI LINK™ 2 Smartphone printer (Mini Link 2). When used with its free, downloadable App, Mini Link 2 features a variety of new, unique features designed to encourage creativity, including customizable frames and image color modes that help enhance the mood of an image. INSTAXAiR™ is an exciting new feature for Mini Link 2, taking interactivity and personalization to a whole new level by allowing the Smartphone printer to be a tool to draw “in the air” and apply the effects directly to the printed image.   

“Mini Link 2 encourages image makers to express themselves creatively through their prints,” said Bing Liem, president, Imaging Division, FUJIFILM North America Corporation. “With highly innovative, fun, and interactive features like INSTAXAiR, we’re establishing new ways to connect with and inspire INSTAX users as they create their images.”

Key features of Mini Link 2 include:   

INSTAXAiR: 
The INSTAXAiR App feature1 allows users of the Mini Link 2 to add graphics to their prints, including bubbles, petals, neon, spray paint, or a glitter look by simply holding the Mini Link 2, pressing the feature button on top, and aiming the side LED to draw in the air. What is drawn in the air will then appear on the print preview in-App, and once the user is happy with the look, the graphics will appear on the print itself when printed with the Mini Link 2. Users of the INSTAXAiR feature can even record a video of the drawing and share the moment as a printable QR code that appears on the print.  The QR code can be scanned to view the video, download it, or share it on social media.

Lightweight Portability and Speed 
Compact, lightweight, and finished with a tonal, striped texture, Mini Link 2 transfers an image from the user’s Smartphone and commences printing in about 15 seconds2, supports continuous printing, and is capable of printing about 100 INSTAX prints per charge seamlessly via Bluetooth.

Ability to customize your INSTAX prints with Image Modes, Design Frames, Stickers, and more
The INSTAX Mini Link 2 App contains a variety of design frames that can be overlaid onto the selected image for a one-of-a-kind INSTAX instant print. Users can choose between two image color modes – INSTAX-Rich Mode for deep, enhanced colors and INSTAX-Natural Mode for a more original look. Smartphone images can also be enhanced with artistic filters or by adjusting brightness, contrast, and saturation of the image. Users of the Mini Link 2 also can combine up to eight pictures into a single INSTAX print collage via the collage feature of the App.  

In addition to Smartphone compatibility, Mini Link 2 is also compatible with the FUJIFILM X-S10 mirrorless digital camera, allowing photographers to send their images directly from the camera to the printer.

Mini Link 2 will be offered in Soft Pink, Clay White, and Space Blue, and is expected to be available for purchase on or about June 22, 2022 at a manufacturer’s suggested retail price of $99.95 USD and $129.99 CAD.

New film variety introduced
Accompanying the launch of the Mini Link 2 will be the new INSTAX MINI Spray Art instant film, featuring a colorful rainbow spray design that reflects light. It’s the perfect complement to the Mini Link 2’s INSTAXAiR feature, or fun on its own, making any special image pop with added color. This new film variety is also expected to be available June 22, 2022, at a Manufacturer’s Suggested Retail Price of $15.75 USD and $13.99 CAD.

For more information about the INSTAX MINI LINK 2, visit https://www.instaxus.com/products/instax-mini-link-2/.

1 The INSTAXAiR feature is available on the free INSTAX MINI LINK App to be downloaded to the user’s Smartphone prior to pairing with the Mini Link 2.  This app is compatible with Android phones and iPhones. It can be downloaded from Google Play in the case of Android phones and App Store for iPhones. 
2 Development Time of the INSTAX image is approximately 90 seconds from ejection.


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About Fujifilm

FUJIFILM North America Corporation, a marketing subsidiary of FUJIFILM Holdings America Corporation, consists of five operating divisions and one subsidiary company. The Imaging Division provides consumer and commercial photographic products and services, including:  photographic paper; digital printing equipment, along with service and support; personalized photo products; film; one-time-use cameras; and the popular INSTAX™ line of instant cameras and accessories. The Electronic Imaging Division markets consumer digital cameras, lenses, and content creation solutions, and the Graphic Systems Division supplies products and services to the graphic printing industry. The Optical Devices Division provides optical lenses for the broadcast, cinematography, closed circuit television, videography and industrial markets, and also markets binoculars and other optical imaging solutions. The Industrial and Corporate New Business Development Division delivers new products derived from Fujifilm technologies. FUJIFILM Canada Inc. sells and markets a range of FUJIFILM products and services in Canada. 
 
For more information, please visit https://www.fujifilm.com/us/en/about/region, go to https://www.twitter.com/fujifilmus to follow Fujifilm on Twitter, or go to https://www.facebook.com/FujifilmNorthAmerica to Like Fujifilm on Facebook.  

FUJIFILM Holdings Corporation, Tokyo, leverages its depth of knowledge and proprietary core technologies to deliver Value from Innovation in our products and services in the business segments of healthcare, materials, business innovation, and imaging. Our relentless pursuit of innovation is focused on providing social value and enhancing the lives of people worldwide. Fujifilm is committed to responsible environmental stewardship and good corporate citizenship. For more information about Fujifilm’s Sustainable Value Plan 2030, click here.
 
For the year ended March 31, 2022, the company had global revenues of approximately 2.5 trillion yen (21 billion $USD at an exchange rate of 122 yen/dollar). For more information, please visit: https//www.fujifilmholdings.com.

Media Contact:

Daniel Carpenter
FUJIFILM Holdings America Corporation
914-529-2417
daniel.carpenter@fujifilm.com