United States

Fujifilm Announces eXtended Data Firmware Update Available for FUJINON Premista Series 

Premistas are the first Large Format zoom lenses to provide eXtended Data, just in time for the wave of virtual production 

December 8, 2020

Valhalla, N.Y. - FUJIFILM North America Corporation is pleased to announce the availability of a ZEISS eXtended Data firmware update for the FUJINON Premista Series lenses. The 28-100mm T2.9 and the 80-250mm T2.9-3.5 can now be updated at any Fujifilm Optical Devices Service Center. The early 2021 delivery of the much anticipated Premista 19-45mm T2.9 will ship with full eXtended Data functionality.

This firmware release coincides with the December 1 Sony VENICE Version 6.0 firmware update, as well as the RED DSMC2 Release Build Version 7.4.1, and the massive uptick in virtual production. The FUJINON Premista Version D firmware update has been tested and is fully compatible with not only camera manufacturers and third-party production software and technology companies such as Transvideo, Pomfort, and Ambient Recording, but also with the Unity and UnReal gaming engines prevalent in the growing Virtual Production space.
 
“In addition to providing production value, the amount of time and money the eXtended Data technology saves is considerable, particularly for VFX work, and apropos of the rapid emergence of the virtual production world,” said Thomas Fletcher, director of marketing, Optical Devices Division, FUJIFILM North America Corporation. “Thus far, Sony and RED have implemented the Zeiss eXtended Data workflow for shading and distortion values with compatible prime lenses, so the idea that workhorse cameras like the Sony VENICE and RED DSMC2 can now record advanced lens metadata from Premista zoom lenses is very exciting.”

Based on Cooke’s /i1  technology, the ZEISS eXtended Data software is a unique technology that creates opportunities to streamline and increase the accuracy of the image capture and processing workflow. Additionally, it efficiently transfers real-time information about lens distortion and shading characteristics, allowing VFX artists and other creatives to make precise adjustments in virtual and post-production. 

“FUJINON’s eXtended Data workflow offers a myriad of added capabilities for virtual production,” said virtual production consultant Gary Adcock. “The addition of shading and lens distortion to the existing focus, iris, and zoom data allows the virtual world to display with those same design and performance characteristics, while adding the ease-of-use and simplified setup that zoom lenses make possible in digital production.” 

Steve Demeter, Sim’s Director of Business Development in the VFX and virtual production-rich Vancouver market, said, "The FUJINON Premista Series checks all the boxes for us: well-thought-out focal ranges, PL and LPL versatility, lightweight, and compact, with outstanding cinematic optical performance. Add to that the eXtended data and they are future-proofed investments giving our virtual productions lens metadata efficiencies in their workflows…and no more shooting grids!” 

There is no cost for this firmware update. Contact a FUJINON sales representative to ensure the fastest turnaround, which in most cases will be one-day. To find a Fujifilm Optical Devices Service Center, visit our website.  

WorldStage and Intrepid Studios joined forces to open Northern California's first Extended Reality (xR) production stage, powering it with state-of-the-art equipment including the first Fujinon Premista lens with the beta-version eXtended Data software.  

All press inquiries should be directed to Lee Groeger at Lgroeger@3epr.com.

*1/i is a registered trademark of Cooke Optics. Limited used with permission.

About Fujifilm
FUJIFILM North America Corporation, a marketing subsidiary of FUJIFILM Holdings America Corporation, consists of five operating divisions and one subsidiary company. The Imaging Division provides consumer and commercial photographic products and services, including: photographic paper; digital printing equipment, along with service and support; personalized photo products; film; one-time-use cameras; and the popular INSTAX™ line of instant cameras and accessories. The Electronic Imaging Division markets consumer digital cameras, lenses, and content creation solutions, and the Graphic Systems Division supplies products and services to the graphic printing industry. The Optical Devices Division provides optical lenses for the broadcast, cinematography, closed circuit television, videography and industrial markets, and also markets binoculars and other optical imaging solutions. The Industrial and Corporate New Business Development Division delivers new products derived from Fujifilm technologies. FUJIFILM Canada Inc. sells and markets a range of FUJIFILM products and services in Canada. 

For more information, please visit https://www.fujifilm.com/us/en, go to https://www.twitter.com/fujifilmus to follow Fujifilm on Twitter, or go to https://www.facebook.com/FujifilmNorthAmerica to like Fujifilm on Facebook.

FUJIFILM Holdings Corporation, Tokyo, Japan, brings cutting edge solutions to a broad range of global industries by leveraging its depth of knowledge and fundamental technologies developed in its relentless pursuit of innovation. Its proprietary core technologies contribute to the various fields including healthcare, graphic systems, highly functional materials, optical devices, digital imaging and document products. These products and services are based on its extensive portfolio of chemical, mechanical, optical, electronic and imaging technologies. For the year ended March 31, 2020, the company had global revenues of $21 billion, at an exchange rate of 109 yen to the dollar. Fujifilm is committed to responsible environmental stewardship and good corporate citizenship. For more information, please visit: https://www.fujifilmholdings.com.
 
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FUJIFILM is a trademark of FUJIFILM Corporation and its affiliates.  
© 2020 FUJIFILM North America Corporation.  All rights reserved.
 

Media Contact:

Lee Groeger
3E Public Relations
609-472-1448
lgroeger@3epr.com