United States

January 14, 2021

Fujifilm Announces January 28 Release Date for FUJINON Premista 19-45mm T2.9 Lens

Premista series welcomes third in series of Large Format cinema zooms 

FUJIFILM North America Corporation is pleased to announce that the FUJINON Premista 19-45mm T2.9 (“Premista 19-45mm”) lens will be released on January 28, 2021. This lens is the third model to join the Premista Series of cinema zooms that support Large Format sensors1.

The Premista 19-45mm is a short, lightweight wide-angle zoom that produces images with natural and beautiful bokeh, outstanding high resolution, accurate color rendition, and controllable flare with minimal ghosting for capturing high dynamic range (HDR). The lens shows very little distortion2 throughout the entire zoom range, alleviating the burden of correcting footage after shooting, and allowing high quality cinematic images to be created more efficiently. 

When the new lens is combined with the standard zoom (28-100mm) and telephoto zoom (80-250mm) in the Premista Series, the kit covers focal lengths from 19mm to 250mm, catering to a wide range of shooting scenes from wide angle to telephoto. All three lenses also share the same front diameter and gear position for the focus, zoom and iris operating rings, enabling efficient operability and production of high-quality images. Additionally, the focus ring has a wide rotation angle of 280 degrees and gives smooth torque during rotation for precise focusing and excellent control. Fluorescent paint is applied to index marks on the focus, zoom and iris rings, allowing these settings to be visibly checked in dark environments.

In addition to prime lenses compatible with Large Format sensors, the demand for zoom lenses is increasing due to their ability to efficiently capture high-quality footage without the delays caused by frequent lens changes, and without taking actors out of character. 

“The response we’ve seen to the Premista lenses since their 2019 launch has been tremendous both in terms of excitement and usage across feature film, high-end TV productions, and commercials,” said Thomas Fletcher, director of marketing, Optical Devices Division, FUJIFILM North America Corporation. “Now, with stricter safety and efficiency needs on set, there is a growing demand for high quality zoom lenses that match the quality and ‘look’ of prime lenses, and efficiently capture images without the hassle of having to frequently change lenses. The Premista family checks all the boxes, with no compromise.”

The new Premista 19-45mm T2.9 offers a constant T-stop of 2.93 across its focal length range from 19mm to 45mm, covering focal lengths equivalent to five prime lenses4, thereby reducing the need to change lenses for fast and efficient video shooting. Featuring large-diameter aspherical lens elements polished to ultimate precision with Fujifilm’s unique zooming system to effectively correct issues such as chromatic aberration, the lens achieves an astonishing level of edge-to-edge sharpness. Additionally, distortion is effectively controlled even at the widest focal lengths, delivering natural footage with minimal distortion across the zoom range regardless of subject distance and zoom position. The Premista 19-45mm also features a flange focal distance adjustment mechanism5, allowing users to easily adjust the flange focal distance by simply rotating a ring on the lens barrel to correct shifts caused by rapid temperature changes.

The use of proprietary optical simulation technology and mechanical design technology has resulted in a compact yet robust lens body measuring 228mm and weighing 3.3kg (7.3 lbs). This means the lens can be used for handheld shooting using a Steadicam6 or high-angle shooting using a crane. 

Like the standard and telephoto zooms, the Premista 19-45mm T2.9 lens supports ZEISS eXtended Data, which can record metadata7 when shooting, thereby reducing video editing workload in post-production and facilitating efficient video production.

The new FUJINON 19-45mm lens is expected to begin shipping January 28, 2021. Suggested Retail Price is $49,900 USD.

All press inquiries should be directed to Lee Groeger at Lgroeger@3epr.com.

*1 Large image sensors that measure 43.2-46.3mm diagonally, and are larger than the Super 35mm sensors, the standard format for cinema cameras
*2 Image distortion that tends to occur when shooting at wide-angle focal lengths
*3 An index stating the brightness of the lens, taking into account the F value and transmittance. The smaller the value, the greater amount of light the lens passes to the sensor.
*4 Five prime lenses for cinema cameras compatible with Large-Format sensors with focal lengths of 21mm, 25mm, 29mm, 35mm, and 40mm
*5 This function can adjust the lens’s image-forming plane to the optimum position according to each camera’s flange focal distance (the distance from the lens’s mounting reference plane to the image sensor).
*6 Equipment that controls camera shake during handheld shooting to record stable video
*7 Information such as focus, zoom and iris position.

About Fujifilm
FUJIFILM North America Corporation, a marketing subsidiary of FUJIFILM Holdings America Corporation, consists of five operating divisions and one subsidiary company. The Imaging Division provides consumer and commercial photographic products and services, including: photographic paper; digital printing equipment, along with service and support; personalized photo products; film; one-time-use cameras; and the popular INSTAX™ line of instant cameras and accessories. The Electronic Imaging Division markets consumer digital cameras, lenses, and content creation solutions, and the Graphic Systems Division supplies products and services to the graphic printing industry. The Optical Devices Division provides optical lenses for the broadcast, cinematography, closed circuit television, videography and industrial markets, and also markets binoculars and other optical imaging solutions. The Industrial and Corporate New Business Development Division delivers new products derived from Fujifilm technologies. FUJIFILM Canada Inc. sells and markets a range of FUJIFILM products and services in Canada. 

For more information, please visit https://www.fujifilm.com/us/en, go to https://www.twitter.com/fujifilmus to follow Fujifilm on Twitter, or go to https://www.facebook.com/FujifilmNorthAmerica to like Fujifilm on Facebook.

FUJIFILM Holdings Corporation, Tokyo, Japan, brings cutting edge solutions to a broad range of global industries by leveraging its depth of knowledge and fundamental technologies developed in its relentless pursuit of innovation. Its proprietary core technologies contribute to the various fields including healthcare, graphic systems, highly functional materials, optical devices, digital imaging and document products. These products and services are based on its extensive portfolio of chemical, mechanical, optical, electronic and imaging technologies. For the year ended March 31, 2020, the company had global revenues of $21 billion, at an exchange rate of 109 yen to the dollar. Fujifilm is committed to responsible environmental stewardship and good corporate citizenship. For more information, please visit: https://www.fujifilmholdings.com
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Media Contact:

Lee Groeger
3E Public Relations