Germany

Fujifilm launches second digital printlife@home exhibition to share the stories behind photos taken across Europe

August 2, 2021

FUJIFILM PrintLife

Following last year’s successful digital exhibition and a 15-year history of hosting public photo exhibitions, Fujifilm has today launched its second printlife@home exhibition to tell the stories behind the photos taken over the last year in Europe.

After long lockdowns across Europe, photography has been firmly established a key part of collecting new memories as families, friends and loved ones begin to reunite with one another. Every photo tells a story, and Fujifilm is calling for these stories to be shared in this year’s printlife@home exhibition. 

Launching today, members of the public can submit their photos to Fujifilm’s second virtual photo exhibition until 5 December 2021 on www.fujifilm-printlife.eu. The exhibition is open to everyone, irrespective of whether their photos are shot on a smartphone or a camera.

Creating and looking back at memories through the medium of photography has provided comfort and happiness to many through these difficult periods, so Fujifilm wants the public to not only share their special snaps but also their arrangements or displays of photos at home to provide the feeling of walking through personal galleries, providing the perfect storytelling setting.

David Honey, General Manager Photo Imaging at Fujifilm Europe, said:

“Over the last 18 months, so many of us have returned to old photos to remind us of what life was like before the global pandemic, searching for the comfort of nostalgia. At Fujifilm, we strongly believe in the power of photography to capture and preserve memories for years to come, with each photo telling its own unique story. Whether you consider yourself a professional photographer or you prefer to capture your own memories on your smartphone camera, printlife@home is open to all to share these stories. 
“And we’re not stopping there. This year, after so long apart, we want printlife@home to help bring people together in a creative way and encourage everyone to get involved with their friends and loved ones on SoMe, and by bringing physical photo prints of their special moments into their homes with myFUJIFILM. We hope that this exhibition inspires people everywhere to join us and be part of something truly unique and special, together.”

printlife@home is open for any member of the public to enter and Fujifilm is looking to celebrate the most creative contributions and meaningful stories by choosing five Photos of the Week. Winners, selected by an independent jury, will not only have their photos profiled by Fujifilm but will also receive a voucher of €200, €150 or €100, or currency equivalent, to spend on photo printing products, or instead opting for an instax mini 40 or instax mini 11 camera, both with instax mini film provided to have everything needed to get creative and shoot beautiful instant prints. 

After Fujifilm’s global 100,000 Photos exhibition was postponed in 2020 due to the coronavirus pandemic, printlife@home launched in Europe in 2020 to provide a way for amateur, professional and hobbyist photographers to connect with each other. More than 10,500 photos were uploaded, giving a unique insight into the stories emerging across the continent.

David Honey, General Manager Photo Imaging at Fujifilm Europe, said:

“Last year’s exhibition really demonstrated the simultaneously shared and unique experiences we have all been through over the last 18 months, giving focus to the varied cultures, roles and identities emerging from the hundreds of thousands of uploaded photos. The printlife@home exhibition provides a unique snapshot into how daily life has changed – and continues to change – using the creativity of photography. We want to continue this discovery journey this year and look forward to seeing and reviewing the thousands of entries we hope to receive.”

Fujifilm’s 15-year history in mass public participation photo exhibitions has seen the 100,000 Photos exhibition tour across various locations, from Japan and Malaysia to France and the USA. This year, 500 photos entered into printlife@home will also be showcased in an on-site exhibition at The Photography Show in Birmingham, UK in September.