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September 8, 2022

Opening Ceremony of new Fujifilm office in Madrid with Toshi Iida, President of Fujifilm Europe GmbH

  • The company has held a press conference at its new office in Alcobendas (Madrid) in a meeting with Toshi Iida, President of Fujifilm Europe, and Pedro Mesquita, Managing Director of Fujifilm Iberia.
  • The FUJIFILM holding company recorded a consolidated annual turnover of almost 18.4 billion euros at the end of the fiscal year in March 2022, of which 82 million euros were generated in the Spanish market. Of the global total, 32% was recorded in the healthcare area; 30% in Business Innovation; 25% in materials and industrial solutions; and 13% in photography.
  • In addition to providing general company data and economic forecasts, Fujifilm Healthcare's new strategies in the field of healthcare were presented, especially those related to the R&D&I of its diagnostic imaging equipment.

The most important area for Fujifilm in Spain is healthcare: it accounts for 45% of business in our country, compared to 32% worldwide. This was confirmed by Toshi Iida, President of the company for Europe, during a presentation at its recently inaugurated facilities in Alcobendas (Madrid). The event, which was also attended by the Managing Director of Fujifilm Iberia, Pedro Mesquita, served to officially open these new Fujifilm offices, the most important in the Iberia region after the also renovated headquarters located in Barcelona.

The two broke down some of the company's updated financial figures: all of the company's divisions worldwide recorded almost 18.4 billion euros in annual turnover in March 2022, of which 82 million euros were generated in the Spanish market. Of the global total, 32% was recorded in the healthcare area; 30% in Business Innovation (very focused on printing); 25% in materials and industrial solutions; and the remaining 13% in photography.

In addition to providing other economic data on the company, the new Fujifilm Healthcare strategies in the field of healthcare following the recent acquisition of Hitachi Medical Systems were also presented. The multinational's managers focused mainly on the progress made in R&D&I of its diagnostic imaging equipment.

We have been investing 7% of our annual global turnover in this area for many years, a necessary percentage for a company like ours, which has constantly relied on innovation to continue to grow and evolve. And, above all, in order to meet the needs of our users, in this case, medical professionals and specialists.

Toshihisa Iida, President and Managing Director, FUJIFILM Europe GmbH

Artificial Intelligence (AI)

In recent years, Fujifilm's Healthcare division has focused on improving its equipment for greater patient comfort while providing healthcare professionals with faster and more effective diagnostic tools thanks to the artificial intelligence solutions that the company has been implementing in its imaging systems, such as mammography and endoscopy equipment, which help to screen for breast and colorectal tumours.

Fujifilm is also making a strong commitment to ultra-mobile, wireless radiodiagnostic and ultrasound technologies that can even be moved outside medical centres wherever they are needed: homes, rural areas, areas without electricity supply, etc. On the other hand, the technology company has also been progressively improving the performance of its equipment, such as open magnetic resonance, with lower energy consumption and a longer useful life, thus ensuring that its impact on the environment is much lower, in addition to greater savings for the clinics and hospitals that use them.

In this innovative work, we are constantly working to ensure that our equipment provides optimal results, improving patient comfort on the one hand and the agility of the healthcare professionals' work with intuitive solutions on the other. Because we have already seen over the last few years the great value that equipment that helps them to save time without losing quality of care can bring them.

Pedro Mesquita, Managing Director, Fujifilm Iberia

Offices in Madrid

Fujifilm's offices in Madrid are located in Alcobendas and encompass all of the company's areas of work: Healthcare, Photography and Graphic Communication, industrial materials and solutions, business innovation, etc. The current workforce in Spain totals 170 qualified professionals, 64 of whom are already working in Madrid. And all of them are part of a team of almost 75,500 employees, who help the company to consolidate its position around the world.

We are committed to Madrid to offer a more direct and closer service to clinicians, to know their needs first hand, to satisfy them and to anticipate them with innovative and efficient proposals. We also want to continue growing and maintain our leadership in the diagnostic imaging market. Madrid is moving, growing, and we want to grow with it.

Pedro Mesquita, Managing Director, Fujifilm Iberia