“FUJIFILM Business Innovation’s Iridesse™ Production Press allows pre-production sample to be ready within a day, as compared to traditional offset printing which usually takes three to four days. Acceptance rate of samples by our clients also increases significantly.”
--- Power Digital Printing Co. Ltd
CLIENT
Locally established in 1989. Power Digital Printing Co Ltd (Power Digital ) has provided offset printing services for decades. Targeting the local market, its core services include desktop publishing, output centre and digital printing. Nowadays, it adopts up-to-date technologies and modern management methods to deliver high quality printed matters including catalogues, pamphlets, posters and paper packing for products.
CHALLENGE
Digital printing has outgrown traditional offset printing for many reasons. In the case of offset printing, the techniques have become obsolete because the lack of young successors inherit the skills. Owing to the use of different technologies, the production lead time, labour hours, and cost of offset printing are significantly higher than digital printing. By acquiring a well-established local printing company, Power Digital determined to transform its business from offset printing to digital printing. The decision was made as the local printing house wanted to expand and diversify its services and provide more options to its clients. To stay competitive in this fast-paced industry, it is necessary for Power Digital to respond quickly to meet client’s increasing expectation.
For example, the production of a digital colour proof takes only one day but a traditional colour proof from offset printing may take up to four days. “We have to self-change to embrace the digital printing era.” Ms Long said. “FUJIFILM Business Innovation’s Iridesse™ Production Press allows pre-production sample to be ready within a day, as compared to traditional offset printing which usually takes three to four days. Acceptance rate of samples by our clients also increases significantly.”
Ms Ice Long, Director, Power Digital Printing Co. Ltd
SOLUTION
Two sets of FUJIFILM Business Innovation's Iridesse™ Production Press have been installed in Power Digital's office. Iridesse™ is a perfect replacement for offset printing. Not just does it broaden the client base for Power Digital, but also helps the company to diversity its service porfolios such as annual reports, certificates, supplementary exercises for tutorial centres and property sale brochures.
RESULT
Increased in efficiency is the biggest advantage for digital printing. Before, it was not easy for companies to produce the printed products or matters within a short timeframe. Thanks to Iridesse™ Production Press, a sample could be produced within a few hours. Additional printing fuctions in Iridesse™ also save the company's hassle to outsource other printing procesdures, enabling the one-stop production of a perfectly printed sampled for clients' evaluation."
This greatly increases customers' trust in our services and expedite the whole process," Ms Cherry Chow, Gerneral Manager (Digital division) said. "Before, we even had to charge customers and additional cost for colour proofs. Now we can do it free of charge to increase our competitiveness." Ms Chow added that Iridesse™ could produce complicated samples such as boxes and decoration items efficiently that clients could have time to improve on the design, identify the inadequacies and make the adjustments swiftly.
Printing automation also reduces labour time and costs and minimise errors. As publication can be printed without manual operation and monitoring by the workers, it frees up their time for more maeaningful tasks and gives them peace of mind. Offset printing often requires lots of manual work to adjust printing colours, while digital printing automates colour adjustment and page alignment, eliminating the routine work which in turn helps attract more talent to this field. "We choose FUJIFILM Business Innovation's products for its excellent technical support, ample choices and stable performance. It is also the only printer brand that provides golad and silver toner options." Ms Long said.