This Privacy Policy provides information on the obligations and policies of FUJIFILM Business Innovation Hong Kong Limited (the "Company", “we”, “our”, “us”) under the Personal Data (Privacy) Ordinance (Cap.486) of the Hong Kong SAR (the "Ordinance") and where applicable other data protection laws such as the Personal Data Protection Act of Macau SAR (the "Act").
Our Registered Office in Hong Kong is:
FUJIFILM Business Innovation Hong Kong Limited
27/F, Tower 1, The Millennity, 98 How Ming Street, Kowloon, Hong Kong
The Company shall fully comply with the obligations and requirements of the Ordinance and if applicable the Act.
We commit to respect the privacy rights of the individual (“you” or “your”) in relation to your personal data (“Personal Information”) when collecting, using, storing, and transmitting personal data. Individuals include our customers including officers and employees belong to corporate customers, visitors to our website(s) (“our Website(s)”), our suppliers, subcontractors, service providers, business partners and their respective officers and employees.
The Company may collect Personal Information directly from you and/or indirectly from third parties. The Company will only collect information that is necessary for us to support our business activities and/or provide our products and/or services. Failure to provide the necessary information and particulars may result in you being not able to use the live chat function on our Website(s), the Company being unable to provide or continue to provide the requested products and/or services. Personal Information provided to the Company through our sales, marketing and support activities, surveys, website activities, visits to our premises, and/or event registrations may be stored, analyzed, and used for direct marketing purposes and to improve the way we do business with our current and potential customers.
The Company will collect Personal Information through your access and use of our Website(s), during correspondence between you and us or our representative(s), when you submits to us a document containing Personal Information, through conversing with you (including by phone or e-mail) and/or by getting your written response and/or through our on-line facilities.
The Company may also collect Personal Information from third parties for examples credit reference agencies, law enforcement agencies and other government entities, authorized agents, distributors, dealers, resellers, channel partners, suppliers, subcontractors, and/or service providers that collect information on our behalf. Where the Company has obtained contact information from 3rd party sources, we will endeavor to verify the accuracy of the information and ensure that the information has been obtained in a manner consistent with our Corporate Policy.
We will continue to collect and store personal credit information in the way prescribed by the Ordinance or as applicable the Act.
We collect Personal Information to perform business activities and functions and to provide products and/or services.
We collect, use, hold and disclose your Personal Information for the following purposes:
-
- to provide products and/or services (including execution of contracts regarding our products and/or services) and to make communications including negotiations and meetings;
- to answer and record enquiries and provide information or advice about existing and new products and/or services;
- to provide access to our Website(s);
- to assess and improve the performance and operation of our Website(s), and to develop and improve the products and/or services;
- to perform business processing functions including providing Personal Information to our affiliates, suppliers, subcontractors, service providers or other third parties;
- to perform data analytics as well to standardize and improve processes across our affiliates;
- to process and respond to any complaint, including to seek legal or professional advice in relation to any complaint;
- for marketing (including direct marketing) such as sending e-mail newsletters and advertising e-mails, planning, service or product development, quality control and research purposes of us and our suppliers, subcontractors and service providers;
- managing and operating campaigns and events, conducting surveys and questionnaires;
- for audit, operation of the internal report system, and generation of statistical information;
- to update our records and keep contact details up to date (including without limitation updating the records of our customers and contractors); and/or
- otherwise, if necessary for the operation of our business.
We may also use the Personal Information for purpose(s) related to those described above.
We will not use or disclose your Personal Information for purpose(s) other than those described above unless we have your consent, permitted by laws or guidelines, or pursuant to the order or binding determination of a judicial or administrative organization.
Personal Information will not be shared or disclosed other than as described in this Privacy Policy.
All personal data collected is subject to our strict data security policies. We take appropriate technical and organizational measures to prevent unauthorized access to or misuse of Personal Information.
Our computerized information is stored in secured facilities and access is restricted to authorized personnel.
The Company may disclose Personal Information to its affiliates and to various third parties. Except as permitted under the Ordinance and if applicable the Act, the Company will only disclose Personal Information for any purpose(s) set out in this Privacy Policy. The third parties the Company may disclose Personal Information includes intermediaries, persons or corporations under a duty of confidentiality to us which have undertaken to keep such Personal Information confidential, the Company’s affiliates, suppliers, service providers, subcontractors for services, vendors or other third parties with whom we have commercial relationships for business related purposes, governmental bodies or regulatory authorities, any other third-parties expressly authorized by you. Some examples of intermediaries include direct marketing and/or advertising agencies, sales agents, distributors, authorized resellers, dealers and channel partners. Service Providers include without limitation delivery companies, credit reference agencies, debt collection providers, financial institutions and other payment service providers, professional advisors, consultants, service providers for cyber security service and service providers for hosting and management of our information technology infrastructure (including our Website(s)).
The Company may cross-border transfer and store Personal Information overseas for or related to any purpose(s) of use under this Privacy Policy. We will take appropriate measures to protect your Personal Information.
The Company will hold your Personal Information within the period necessary to achieve the purposes of use, as long as the contract with the customer, supplier, subcontractor, service provider or corporate business partner is valid, or as necessary to provide the products and/or services .
In addition, even after the termination of the contract, we may continue to hold your Personal Information for the purpose of complying with the laws or guidelines, decision or direction of a regulator or any governmental authority, legal obligations, resolving disputes, fulfilling contracts, etc.
Under the terms of the Ordinance or the Act as applicable, individuals have the right to:
- Check whether the Company holds any personal data relating to them and, if so, obtain copies of such data;
- Require the Company to correct any personal data relating to them which is inaccurate for the purpose for which it is being used; and
- Ascertain the Company's policies and practices in relation to personal data, which are those policies and practices set out herein and in the Product and Service Privacy Policy of FUJIFILM Business Innovation Corp. and its subsidiaries.
In accordance with the terms of the Ordinance or the Act, the Company has the right to charge a reasonable fee for the processing of any data access request.
From time to time, the Company may conduct direct marketing of the Company's products or services via email, direct mails, telemarketing, fax and /or other form of communication to you.
Upon your consent, the Company may deliver to you our latest information including corporate information, campaigns, events, seminars, benefits and other promotions, relating to our information and communications technology (ICT) and/or document consultancy solutions / services1, multifunction devices , printers and software2. Such information could be delivered to you personally through various communication channels by using your email address, correspondence address, mobile phone number, telephone number, and service account number.
1 Such solutions/ services include but not limited to Enterprise Print Services, Communication & Business Process Outsourcing, Service Plus, Digital Printing & Copying Service Providers Service, Office Solutions (Manageability, Mobility, Electronic Document Management Solution, IT Services, Cloud Services, Document Security, Professional Services), Digital Workflow Solutions (Personalized Communications, Transactional Printing, Print-On-Demand & Publishing, Unified Offset & Digital Solution, Book Printing), Industry Solutions (Architecture, Engineering & Construction, Education, Legal & Accounting, Graphic Communications, Hotel & Retail, Small & Medium Business).
2 Office Multifunction Devices, Production Printing Systems, Office Printers, Wide Format Printers & Copiers, Paper & Supplies, Production Workflow Software etc.
In accordance with the requirements of the Ordinance or where applicable the Act, the Company will honor an individual's request not to use his or her personal data for the purpose of direct marketing.
If you no longer wish to receive any future promotional or direct marketing materials from FUJIFILM Business Innovation Hong Kong Limited or do not wish to receive such materials through any particular means of communication, please send your request to us through one of the communication channels below.
By Post: 27/F, Tower 1, The Millennity, 98 How Ming Street, Kowloon, Hong Kong
By Fax: +852 2513 2518
By Email: shm-fbhk-hkcsc@fujifilm.com
If you no longer wish to receive any future promotional or direct marketing materials from FUJIFILM Business Innovation Hong Kong Limited, please click here to fill in the online form to unsubscribe.
The Company shall implement the policies and practices in relation to personal data, which are set out herein, without prejudice to the generality of the Ordinance or where applicable the Act.
- This service is provided for the customers in Hong Kong and Macau.
- Those who are not within Hong Kong or Macau cannot carry out user registration nor use the services in principle.
The Company reserves the right to change, amend, or update this Privacy Policy. We will post the Privacy Policy after the change and specify the date of revision. Upon returning to our Website(s), please remember to review the Privacy Policy for any changes, since continued use of our Website(s) or the App(s) after any posted revision indicates your consent to our use of your Personal Information in accordance with the changed, amended, or updated Privacy Policy.
You may contact our Data Protection Officer if you have any enquiries or feedback on our personal data protection policies and procedures, or if you wish to make any request, in the following manner:
E-mail: shm-fbhk-dpo@fujifilm.com
a) Use of Cookies and Tracking Technologies
Our Website(s) and App(s) may use “Cookies” or similar technologies (analysis programs and social media services). Cookies are text files that are sent by a Website to the user's browser in order to store information on the user's devices. Whenever the Website is accessed, the information contained in the Cookies is read by the Website.
Your Consent to the Use of Cookies
We distinguish between strictly necessary cookies, which are required for the proper functioning of our Website(s), and other cookies. Strictly necessary cookies do not require your consent. For other cookies, we request your consent before placing them on your device. You can use our Website(s) only after confirming your cookie settings.
When you first visit our Website(s), a pop-up window regarding cookie consent is shown. Please note that if you do not accept cookies, you may not be able to use certain functions of our Website(s) as intended.
Even if you do not see a pop-up window regarding cookie consent, we will use cookies for the same purposes as described in b) below. However, you can disable the use of cookies or delete them at any time through your browser settings. Please note that in this case, you may not be able to fully utilize all the functions provided by our Website(s).
You can prevent information from being shared with a Network by not allowing the corresponding Cookies and/or logging off from the Network before using our Website(s).
b) Web beacons and IP-address
The Company and its affiliates (collectively “FUJIFILM Business Innovation”) may use “Cookies”, Web beacons, and IP addresses on Websites/ Web services operated by FUJIFILM Business Innovation (hereinafter referred to as FUJIFILM BI sites) for the following purposes.
- To identify and resolve the causes of server failures and problems
- To improve the content of Website(s), Web services, e-mail, etc.
- To customize the content of Website(s), Web services, e-mail, etc. for individual users
- To use browsing history and survey results for marketing activities, in a subscription service where personal data is registered beforehand
- To use as statistical material in a state where an individual cannot be identified
c) Google Analytics
FUJIFILM Business Innovation may use Google Analytics on FUJIFILM BI sites to grasp how they are used by visitors. Google Analytics gathers access information to FUJIFILM BI sites without specifying individuals. It is provided in Google Analytics Terms of Service and Google Privacy Policy how to gather and use access information.
Please see following site to know details of Google Analytics.
https://marketingplatform.google.com/about/analytics/
d) Google Advertising, HubSpot
Some FUJIFILM BI Websites/Web services may use Google advertising and HubSpot to provide advertisements and information that are considered useful to you.
These companies collect Cookie data from service users and use Web beacons. However, it is not possible to specify individuals from Cookie data and Web beacons.
If you wish to suspend these advertising-related functions, please follow these steps:
Google Advertising:
Access the following page and turn off ad customization.
https://adssettings.google.com/authenticated
HubSpot:
Remove Cookies of hubspot.com in the browser settings and refuse to receive subsequent Cookies from hubspot.com.
e) SSL (Secure Sockets Layer)/TLS (Transport Layer Security)
FUJIFILM Business Innovation will use encryption by SSL (Secure Sockets Layer) or other security technologies to prevent tapping into the communication process by third parties when you provide your personal data through FUJIFILM BI sites.
However, these technologies may not be used in some rare cases because of your computer environment. In these cases, we will display on our Website(s) that security cannot be ensured in the communication process.
f) Handling on Websites Linked to our Website(s)
This Privacy Policy does not apply to any other websites outside FUJIFILM Business Innovation linked to our Website(s). For the handling of personal data on any such website, please refer to the personal data protection policy or equivalent policy of the website.
Last update: December 16, 2025
FUJIFILM Business Innovation Hong Kong Limited