PersonalEffect TransMedia is an all-inclusive, turnkey solution that enables service providers to create, manage, and monitor multichannel, 1:1 campaigns. Using PersonalEffect TransMedia, customers can efficiently build complex campaigns, as the fully integrated solution controls all touch points across all media: print, email, Web, and SMS.
Shared resources, such as the campaign logic driving variability, digital assets and data, are all managed at the campaign level, which ensures complete synchronisation of messaging regardless of the communication channel. Additionally, because PersonalEffect TransMedia controls the creation and delivery of each touch point, detailed tracking and response information is gathered and added to the existing recipient data providing a complete profile of each person including their behaviors.
