Amid the constantly changing needs of areas afflicted by large-scale disasters such as the Great East Japan Earthquake—ranging from emergency relief to recovery and reconstruction support—FUJIFILM Business Innovation has been conducting community engagement activities, placing great emphasis on maintaining dialogue with local communities.
In the recovery activities to the Great East Japan Earthquake, we have also identified issues and challenges for all parts of Japan, not limited to the affected areas, such as medical problems and depopulation. Based on the approach that “there must be unique contributions, solutions and services that we can deliver as a document service and communication provider,” we have been conducting activities to help the affected areas meet their challenges, including in relation to issues not reported by the media.
We will continue our efforts to solve social issues by identifying local needs in a timely manner and providing solutions and services for the business continuity of customers through our business activities, in which we take advantage of our core technologies.
We are providing unique solutions and services for our customers, including to support them in making business continuity plans (BCPs), which they will use to minimize damage and continue business operations or resume suspended operations in the event of an emergency, such as a natural disaster, fire or other incidents. Specifically, we provide customers in the process of making their BCPs with the solutions and services that will help them establish an ICT foundation, store and manage important documents, reduce the electricity consumption of their office equipment and prepare against unexpected blackouts.
We support customers in building and managing risk management systems and rules so that they can implement measures to reduce and distribute risks to ensure the feasibility of their BCPs.
We help customers enhance the safety and security of important hard copy and electronic documents throughout the document life cycle. This is to prevent document loss or damage that could result in customers experiencing lost profits, lost corporate reputation and lost productivity, and could even pose a threat to their business continuity.
Companies must prepare against large blackouts that could be caused by contingencies such as disasters while also implementing measures for power saving. We help them implement measures to this end.
Because of the experiences gained through our past support activities, we are strongly aware of the importance of supplying funds, goods, human resources and information for NGOs to provide timely and effective support to victims in areas that are difficult for governments and the Self-Defense Forces to reach in the event of a large-scale disaster. We therefore gave financial support in the value of 200 million yen to the Japan Platform*1 (hereinafter called JPF) at the time of the Great East Japan Earthquake.
For victims of the disasters, in addition to the donation of this emergency support money and money collected from employees and employees’ volunteering, we gave supports based on our core business, such as lending out digital multifunction devices free of charge and supporting the printing out of documents required for local communications by the use of our on-demand printing (ODP) system. We conducted all these activities by identifying specific local needs in collaboration with JPF, local medical associations and our local sales companies so that we could give useful supports to the areas.
| Implementation items | ||
|---|---|---|
| Recovery support based on our core business | 1. Lending out multifunction devices | Lent a total of 25 multifunction devices to NGOs in Miyagi, Iwate and Tokyo. Provided toners ,maintenance services, A4-sized sheets of printer paper at no cost. |
| 2. Support for printing |
For use in large quantities as materials necessary for recovery support activities, we printed out 180,000 or more sheets using our production printers and other devices at no charge.
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| Recovery support outside the scope of our core business | 3. Support money, employee donations, and provision of goods | Support money: Donated 200 million yen to Japan Platform Donations from employees: The collected money (39 million yen) was donated via the sales companies located in the affected areas to their employees and the local communities Contributed 5 million yen to education funds supporting orphans from disasters in three prefectures in Tohoku as a member of the Fujifilm Group, which donated a total of around 69 million yen. Sent support goods to the affected areas through (125,700 items worth 20 million yen) |
| 4. Dispatch of employees as volunteers |
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- *1 Japan Platform (JPF) is a non-profit organization that supports international NGOs as an intermediary organization.
- *2 Employees can apply to take short-term leave for volunteer activities (up to five days per month) using their unused and already expired paid holidays, of which they may reserve up to 60 days under the system introduced in 1993.
Money collected through the exchange of points earned on the "e-Qix" Website (membership-based internet office suppliers order & delivery site for companies) was donated.