Break Advertising Boundaries With Wide Format Printers
In an increasingly digital world, the fate of print advertising is often called into question. Does the rise of the Internet mean the death of full-colored banners, posters, and other out-of-home (OOH) advertising collateral?
Even though the addition of digital media provides marketers and advertisers with more methods to tell a compelling story, it’s still important for businesses not to forget about print advertising. In fact, a study done by the American Marketing Association in 2021 showed that the most effective marketing campaigns use a combination of print ads and digital advertising. And, one way to drive your marketing campaign message to your business and enjoy a host of other advantages is to invest in an in-house wide format printer.
Wide format printers, also known as large format printers, can print on paper sizes larger than your usual 8x11 or 11x17 sheets; the paper itself is also dispensed from a roll similar to newspaper prints. As such, they are ideal for marketersmarketeers and advertisers to produce oversized advertising collaterals on a single sheet, like banners, stage backdrops, posters, and more.
While these printers are essential in many industries like hospitality, construction, and education, their benefits are best enjoyed by marketing and advertising companies.
Decrease in Operational Costs
Even though outsourcing business tasks increases efficiency while lowering costs, there are some situations where it makes more business sense to keep key functions in-house. Wide format printing is a prime example. When you outsource your printing needs to a commercial printing company, you are not just paying for the prints alone. Prices are marked up to cover the cost of printers, parts, maintenance, staff, rent, etc. As such, the cost per document for outsourced printing is typically higher than in-house.
Investing in a wide format printer will save time and money in the long run while gaining convenience and more control over your technical documents. The cost-effectiveness can be felt, especially if you frequently print large batches of OOH collateral for clients.
Wide Format Printer Offers Flexibility and Convenience
More than just being able to print on demand and adapt to tight deadlines, wide format printers open up a myriad of opportunities for what you can actually print. These include fine-art reproductions, product packaging, signages for retail stores, and promotions.
Aside from those mentioned, your wide format printer’s underlying technology also plays an important role in providing flexibility and convenience. For instance, many large format printers offer scanning as a functionality, should you need to create digital copies of marked-up documents. Most are also capable of processing jobs through cloud or mobile devices, giving you and your team the flexibility to print from anywhere, at any time.
Enjoy Unparalleled Print Quality
A nearly universal brand requirement is to ensure your brand colors remain consistent across both digital and print media. When businesses put that responsibility in the hands of a commercial printing company, there is risk of running into some color discrepancies due to slight variations in print calibration or machine output quality.
However, when you print in-house with a wide format printer, you have control over machine calibration, allowing you to keep a steady eye on quality and consistency. You can run frequent color calibrations to ensure the machine stays calibrated and the colors come true. Alternatively, it is also easy to adjust your in-house wide format printer to meet your company’s or clients’ specifications.
There is magic in the details. When your target customers and clients see your company's high-quality printed assets, they will know that you are conscientious and detail oriented. As a result, it will give them confidence in your products and marketing strategies.
By investing in wide format printers, you are able to set the stage with everything you choose to print, ensuring every pixel is up to your standards.
Accelerate Your Business’ Success With FUJIFILM Business Innovation
Whether it is retail merchandising or billboard printing projects, there are many reasons why large format printer solutions are a go-to choice for the advertising and marketing sectors. From client-facing account managers to the creative department, the print options offered by wide format printers offer unparalleled quality and versatility every time.
As one of the leading print and workflow automation solution providers for clients, FUJIFILM Business Innovation is backed with years of experience to help businesses reach the fullest potential on their print production journey. Contact us today to find a suitable large format inkjet printer for your business’ nuanced needs.
