Bangkok, Thailand – FUJIFILM Business Innovation (Thailand) Co., Ltd., a global leader in printing innovation and digital workflow solutions, has announced its business direction for fiscal year 2026, reaffirming its leadership in Digital Transformation while enhancing operational efficiency for both enterprise and general customers. The company is strengthening its role as a One-Stop DX Partner, delivering end-to-end digital solutions across all industries.
Amid global economic volatility, geopolitical tensions, and mounting pressure from international trade—factors that continue to weigh on economies worldwide, including Thailand—FUJIFILM Business Innovation (Thailand) has maintained steady business growth. This resilience is driven by a flexible strategy, a diversified portfolio structure, and operating models aligned with the digital era. As organizations increasingly prioritize digital-first workflows, investment in IT infrastructure among both large enterprises and SMEs continues to rise, supporting the company’s positive growth trajectory.
Mr. Masaaki Yanagiya, President of FUJIFILM Business Innovation (Thailand) Co., Ltd., stated that in fiscal year 2025 the company operated with prudence amid challenging market conditions. The company aims to close the year by maintaining revenue levels while increasing the proportion of operating profit compared with the previous year. Growth is driven by three core business pillars: Business Solutions (end-to-end document solutions and services), Office Solutions (office printers and multifunction devices), and Graphic Communications (production digital printing systems and solutions for the commercial printing industry).
Over the years, the company has consistently delivered innovations to support businesses across all sectors under its vision of becoming a Trusted DX Partner—going beyond the role of a service provider to become a long-term business partner that customers can rely on to enable seamless digital transformation.
“FUJIFILM is not merely a product vendor. We are a catalyst for organizational transformation through Digital Transformation, leveraging data and digital innovation to enhance efficiency, profitability, and the capabilities of industries and people at every level,” Mr. Yanagiya said.
FUJIFILM Business Innovation is currently one of the core business segments of the FUJIFILM Group, contributing 38% of total group revenue, compared with Healthcare (32%), Electronic Materials (17%), and Imaging (13%). Technologies from these segments are integrated into a wide range of solutions, including intelligent document management, digital solutions, and IT infrastructure management, addressing rapidly evolving market demands.
Looking ahead to fiscal year 2026, FUJIFILM Business Innovation (Thailand) aims to drive growth across all three core businesses, serving customers of every size and industry in line with future work trends. The strategic announcement underscores the company’s readiness to serve as a trusted business partner by integrating hardware, software, and intelligent workflows to enhance organizational capabilities and unlock new possibilities for customers, Mr. Yanagiya added.
Mr. Hayato Tsuboi, Marketing Director of FUJIFILM Business Innovation (Thailand) Co., Ltd., noted that fiscal year 2025 was among the most challenging years for the company, amid cautious investment sentiment from both domestic and foreign investors and a sluggish Thai economy. At the same time, competition in innovation and technology has intensified, with players from multiple countries entering the market.
However, he observed that many digital implementations in the market have failed to deliver expected results due to misalignment with actual work processes, increased user burden, and a lack of deep industry understanding by some solution providers.
Regarding performance in fiscal year 2025, FUJIFILM Business Innovation (Thailand), operating across its three core businesses, reported stable results overall. The company has driven its organization through three key strategies—Select & Focus, Market Coverage Optimization, and New Image Creation—aimed at creating differentiation and strengthening its competitive position. As a result, the company has been able to consistently maintain revenue levels across all three core business pillars from the first to the third quarter, while increasing operating profit in the third quarter to 4%, compared with the same period last year.
Market data further indicate that organizations in Thailand are accelerating investment in digital transformation. The market value of digital transformation and IT infrastructure investment in Thailand is projected to expand to 489.61 billion baht by 2030, representing a compound annual growth rate (CAGR) of 9.30%. This outlook aligns with growth forecasts for Thailand’s digital security (cybersecurity) market, which is estimated to be valued at as much as 30.59 billion baht, as well as the artificial intelligence (AI) industry, which is expected to record a CAGR of 20-25% between 2023 and 2030.
The strategy announcement comes amid shifting macroeconomic indicators, with Thailand’s GDP growth forecast at just 1.8% in 2026, prompting businesses to accelerate cost optimization and efficiency improvements. FUJIFILM Business Innovation is advancing its Business Innovation strategy by embedding proprietary AI technologies across the office and commercial printing domains, positioning AI as a core enabler of digital transformation (DX). By converting vast volumes of unstructured data—ranging from documents, images, and videos to operational know-how—into structured knowledge assets, Fujifilm’s five core AI agents support everything from operational efficiency and expert decision-making to creative value creation and equipment optimization. These AI capabilities underpin the company’s three key segments: Business Solutions, where customer data is transformed into actionable insights; Office Solutions, where AI-driven sales, maintenance, and remote operations uncover hidden demand while reducing labor dependency; and Graphic Communications, where AI optimizes complex workflows to deliver both productivity and high-fidelity visual expression. Together, Fujifilm’s AI technologies streamline specialized processes, enhance creativity, and redefine workstyles, reinforcing the company’s role as a long-term partner in shaping the future of intelligent work.
For fiscal year 2026, a key highlight is the enhancement of FUJIFILM IWpro, a cloud-based workspace platform powered by Generative AI and OCR. The solution addresses workflow challenges associated with unstructured data—such as receipts, purchase orders, and image-based documents—by converting them into accurate digital data that can be seamlessly integrated with business management systems. The Intelligent Data Capture feature automatically transforms such data into structured formats, such as CSV files, without pre-configured templates, reducing manual data entry, improving accuracy, and enabling faster integration with accounting or ERP or other systems.
“FUJIFILM Business Innovation has fully evolved from a printer vendor into a true One-Stop DX Partner, creating new value through partnerships and innovation that turn business challenges into sustainable growth opportunities,” Mr. Tsuboi said.
Ms. Teraya Sukmark, Strategic Communications Manager of FUJIFILM Business Innovation (Thailand) Co., Ltd., added that under the FUJIFILM Group’s global purpose, “Giving Our World More Smiles,” the company is committed to delivering meaningful value and positive impact to customers, partners, communities, and society. Its communication and operational roadmap is structured into four phases to support systematic digital transformation.
The initial phase focuses on paperless operations as a DX Solution Provider, followed by strengthening IT infrastructure and cybersecurity capabilities as a Digital Solution Consultant for enterprise customers.
This year marks a major milestone in repositioning the brand as a One-Stop DX Partner, with a strong customer-centric approach. The company is offering end-to-end solutions designed to help organizations build competitive advantage, reduce costs, and enhance operational efficiency by seamlessly integrating analog and digital workflows. At the same time, it aims to build long-term trust as an end-to-end partner that stands alongside customers over the long run.
Looking ahead to the coming year, the company is preparing to move toward the full-scale application of artificial intelligence (AI), leveraging proprietary FUJIFILM technologies to support a more advanced level of digital transformation.
Beyond technology, FUJIFILM Business Innovation remains committed to sustainability through its Sustainable Value Plan 2030 (SVP2030). Initiatives include Green Value Products, a target to reduce CO₂ emissions by 50% by 2030, and the sale of remanufactured printers produced under circular economy principles.
“Our goal in fiscal year 2026 is to fully establish FUJIFILM Business Innovation (Thailand) as a One-Stop DX Partner by delivering intelligent workflow solutions and FUJIFILM AI Technology that respond to rapid market changes. We believe innovation is what we do—and smiles are why we do it,” Ms. Teraya concluded.