Bangkok, Thailand – 4 August 2026 – FUJIFILM Business Innovation (Thailand) Co., Ltd., a leading business innovation in printing and digital workflow solutions corporation, has announced the appointment of Mr. Akira Saito as Managing Director, responsible for setting the company’s strategic direction and driving business growth in Thailand. In his new role, Mr. Saito will further strengthen the company’s position as a trusted digital transformation partner for organizations across the country.
Under Mr. Saito’s leadership, the company will advance its Customer-Centric Business Transformation strategy, placing greater emphasis on understanding customers’ business challenges and objectives before applying the most appropriate technologies and expertise. This approach is designed to deliver measurable business outcomes and support sustainable, long-term growth.
Successful digital transformation does not begin with adopting the latest technology. It begins with understanding the challenges our customers face and identifying how technology can create meaningful value for their businesses. - Mr. Akira Saito, Managing Director of FUJIFILM Business Innovation (Thailand) Co., Ltd.
Successful digital transformation does not begin with adopting the latest technology. It begins with understanding the challenges our customers face and identifying how technology can create meaningful value for their businesses. , said Mr. Akira Saito, Managing Director of FUJIFILM Business Innovation (Thailand) Co., Ltd.
Mr. Saito brings nearly 30 years of experience with FUJIFILM Business Innovation Corp. Mr. Saito began his career in sales, where he worked closely with customers and developed an in-depth understanding of business requirements across a wide range of industries.
Mr. Saito subsequently held senior management positions in Japan, with responsibilities spanning corporate strategy, business planning and organizational development. These experiences have shaped a leadership approach that combines a strong customer focus with strategic thinking.
As Managing Director, Mr. Saito aims to build an organization that goes beyond providing products and technologies. His vision is for the company to work closely with customers to analyze their business challenges, design appropriate solutions and support their long-term transformation.
Driving the Business Through Three Strategic Pillars
Following his appointment, Mr. Saito established three strategic pillars to guide the business direction of FUJIFILM Business Innovation (Thailand):
- Customer-Centric Business Transformation: Beginning with customers’ needs and challenges to design solutions that align with their business objectives.
- One-Stop DX Partner: Serving as a comprehensive partner capable of integrating business processes, specialist expertise and technologies from multiple domains.
- Long-Term Partnership: Building lasting relationships and continuously supporting customers throughout the entire transformation journey—from planning and implementation to the ongoing development and enhancement of solutions in response to evolving business needs.
The company aims to deliver a comprehensive portfolio of solutions covering document and information management, workflow and process automation, artificial intelligence, IT infrastructure and cybersecurity services.
In this role, FUJIFILM Business Innovation (Thailand) acts as an integrator, bringing together technologies, business processes and people to help customers improve operational effectiveness and achieve their transformation objectives.
Our ambition is not to own every type of technology. We aim to be a partner that understands our customers’ business challenges and can select and integrate the most appropriate technologies into solutions that genuinely address their needs. - Mr. Saito
Our ambition is not to own every type of technology. We aim to be a partner that understands our customers’ business challenges and can select and integrate the most appropriate technologies into solutions that genuinely address their needs - Mr. Saito
Continuing Growth Alongside Sustainability
FUJIFILM Business Innovation (Thailand) Co., Ltd. has operated in Thailand for nearly 60 years. Over this period, the company has evolved from a provider of printing systems and office equipment into a comprehensive provider of Business Innovation and Digital Transformation solutions encompassing products, software, services and digital solutions.
At the same time, the company continues to operate in alignment with the Fujifilm Group’s purpose, “Giving Our World More Smiles”, by creating value for customers, employees, society and the environment, while supporting the Group’s sustainability goals under its Sustainable Value Plan 2030.
The appointment of Mr. Akira Saito reflects the company’s commitment to building on its strong business foundation in Thailand and advancing its role as a Business Transformation partner that helps customers adapt to change, strengthen their competitiveness and achieve sustainable growth in the digital era.