FUJIFILM Business Innovation (Thailand) has decisively solidified its leadership in the nation's competitive digital production printing sector, capturing a commanding 34% market share in 2024. The company has unveiled an ambitious strategy to not only maintain but significantly and its influence, targeting a 40% market share by
2025. This forward-looking roadmap is built on a foundation of comprehensive technological solutions, a deep understanding of evolving market demands, and an unwavering commitment to driving the Thai printing industry towards a more digital and sustainable future.
Bangkok, Thailand - The announcement comes as the Thai printing and packaging industry demonstrates robust health, with projected growth of 4-4.2% this year, translating to an estimated total market value of ฿350 billion. With further expansion of over 4.7% anticipated for 2026, FUJIFILM is strategically positioning itself to capitalize on this upward trajectory, particularly within the high-growth digital printing segment, which is forecast to surge by 6.64% by 2027.
A Strategy Built on Trust and Performance
FUJIFILM's current market leadership is no accident. It is the result of a deliberate focus on quality, reliability, and exceptional after-sales service, which has cultivated deep trust among its clientele. This success is further evidenced by the impressive performance of its Graphic Communication (GC) business group, which reported a remarkable 22% increase in sales in the first quarter of this year compared to the same period last year. This strong momentum underscores the market's positive reception to the company's offerings and strategic direction.
Mr. Masaaki Yanagiya, President of FUJIFILM Business Innovation (Thailand) Co., Ltd., articulated the company's vision, moving beyond the traditional role of a hardware supplier. "As an industry leader, FUJIFILM Business Innovation (Thailand) is not merely a printer supplier but a provider of comprehensive solutions that help customers transition their businesses into the digital era," he stated. "We offer products and solutions that cover all printing business requirements, supported by a team of experts dedicated to ensuring smooth and efficient operations for our customers”. This customer-centric approach is central to their plan to attract new businesses looking to leverage advanced technology for a competitive edge.
Riding the Digital Wave: Responding to Modern Market Demands
The commercial printing landscape is undergoing a significant transformation. The industry is pivoting towards digital printing to meet the burgeoning demand for diverse, high-speed, and short-run print jobs. This shift is driven by several key factors that FUJIFILM is uniquely positioned to address:
- On-Demand and Urgent Printing: Businesses increasingly require small-quantity and urgent print runs for targeted marketing campaigns, prototyping, and just-in-time inventory management.
- Expansion into New Markets: Printing houses are diversifying their services, venturing into specialized areas like high-value packaging and printing on unique materials.
- Digital Integration: The rise of e-commerce and online platforms has created a need for seamless digital workflows, from online order placement to final print production.
- Green & Sustainable Printing: There is a powerful and growing demand for eco-conscious solutions. Clients are actively seeking partners who can provide energy-saving technologies, minimize waste, and reduce the overall environmental footprint of their printing operations.
Leading the charge in navigating these trends is Mr. Kitti Pornpipatwong, Head of Graphic Communication for Thailand. He outlined the division's guiding principle:
"One GC The Brand of Choice."
"We are the only operator in the printing industry capable of delivering value through printing innovations that cover both traditional and digital printing systems," explained Mr. Pornpipatwong. This dual expertise allows FUJIFILM to serve as a true partner, providing holistic support that includes in-depth consultation, professional installation, comprehensive training, and robust after-sales service. This end-to-end support system ensures that clients can operate with maximum efficiency and confidence.
Innovation in Action: The Technology Driving Growth
To meet these complex market needs, FUJIFILM offers a powerful suite of integrated products and services. The company's portfolio is designed to create a seamless and highly efficient production environment. At the core are their state-of-the-art Digital Production Printers, including the highly versatile Revoria Press EC2100S and Revoria Press SC285S models, which are engineered for demanding commercial, label, and packaging applications.
Supporting the hardware is a suite of Advanced Software Solutions (Workflow Solution) that automates and streamlines the entire printing process, from file reception and pre-flight verification to final output, ensuring a smooth, integrated workflow.
Furthermore, the company is relentlessly pushing the boundaries of print technology. Recent developments include:
- Specialized Ink Sets: Offering creative flexibility with inks such as white, silver, pink, and clear.
- Automated Quality Control: Introducing automatic print quality inspection systems to ensure consistency and reduce errors.
- Advanced Material Handling: Developing static charge reduction systems specifically for printing on challenging materials like stickers and labels.
This commitment to technological advancement is matched by a dedication to sustainability. FUJIFILM emphasizes the development of energy-efficient products and precision technologies designed to conserve resources and reduce waste, aligning perfectly with the market's green shift.
Showcasing Leadership on an International Stage
Reinforcing its position as an industry powerhouse, FUJIFILM Business Innovation (Thailand) was a prominent exhibitor at Pack Print International 2025, which took place from September 17-20 at BITEC Bangna. Operating under the event's theme, "Uncovering Total Solutions for the Packaging and Printing Industries," the company showcased its extensive range of medium and large-scale digital production printers, demonstrating its comprehensive capabilities and solidifying its reputation as an expert solutions provider.
This strategic visibility is crucial as the Thai printing and packaging sector is not just growing-it's evolving. The industry is adapting to modern technology by integrating smart labels, merging print media with digital experiences, and placing a continuous emphasis on environmental responsibility. FUJIFILM's strategy and technological offerings are perfectly aligned with these trends, positioning the company as a key enabler of the industry's elevation to a stable, sustainable, and world-leading standard.
About FUJIFILM Business Innovation
FUJIFILM Business Innovation is a global leader committed to continuously deliver innovations to customers’ businesses worldwide, for creating innovative and fulfilling workplaces by effectively adopting information and knowledge through digital transformation (DX). We have pioneered numerous technologies and accumulated expertise since our establishment in 1962, to build an environment that encourages the use of one’s creativity to maximize organizational strengths. Our portfolio includes conducting R&D, manufacturing and sales of world-class workflow solutions, IT services, and printing equipment such as digital multifunction printers (MFPs). We also offer business process outsourcing (BPO) services as well as marketing and implementation support of Enterprise Resource Planning (ERP) systems.
For more information and to stay updated with the latest news from FUJIFILM Business Innovation (Thailand) Co., Ltd., please visit our official Facebook page: Fujifilm BI Thailand or contact us at 02 660 8000.