Purposeful variable data use has become a must-have for organizations of all types. A pandemic-driven surge in digital interactions has raised consumer expectations, making every touchpoint more crucial than ever. Companies who effectively leverage variable data to create relevant, intimacy-driving experiences will stand out — and find higher rates of revenue growth in return.
of consumers consider personalization a basic expectation
of consumers expect the companies they buy from to recognize them as individuals and know their interests
more revenue can be generated from personalized interactions
Xerox® FreeFlow® Variable Information (VI) Suite makes it easier and cost-effective to maximize the power of variable data print (VDP) with ultra-fast, ultra-efficient design and more composition tools for supported printers — including the ability to add security and visual interest with Xerox unique specialty imaging.
Transaction Bills and Statements
Direct Mail
Booklets, Brochures, Magalogs
Retail Point of Sale
Folding Cartons and Labels
All statistics: McKinsey Next in Personalization 2021 Report
