Fujifilm India launches “Never Stop: Screening to Reduce Diagnostic Delays” Campaign on Tuberculosis

• The campaign aims to increase awareness about Tuberculosis as a curable disease and promote early diagnosis

• An initiative in association with National TB Elimination Programme (NTEP), Fujifilm India plans to fill the critical gap in TB screening by providing mobile x-ray facility in selected pockets

• Fujifilm India is a Diamond member of the Corporate TB Pledge initiative implemented by the International Union Against TB and Lung Disease (The Union) under the USAID supported iDEFEAT TB project

New Delhi, 27 August 2021: Fujifilm India Pvt Ltd, a pioneer in diagnostic imaging and information systems for healthcare facilities announced the launch of a National Campaign Drive to increase awareness and eliminate the spread of Tuberculosis in India. As part of the campaign titled “Never Stop: Screening to Reduce Diagnostic Delays”, Fujifilm India aims at increasing awareness on TB and identify individuals having TB symptoms among vulnerable and marginalized sections of the society by introducing a mobile van with an X-ray facility along with a field team and community volunteers.

In line with the government’s mission to make India TB free by 2025, Fujifilm India has launched this campaign in association with National TB Elimination Programme (NTEP). Through its existing network of labs, the NTEP will help in TB testing and provide TB medicines as per the program guidelines. The International Union Against TB and Lung Disease (The Union), a global leader in lung health, will provide technical support through the United States Agency for International Development’s (USAID iDEFEAT TB Project. The campaign is also a part of the ‘Corporate TB Pledge (CTP)’, a USAID supported initiative launched with the Government of India in 2019 to galvanize India’s corporate sector to combat TB, raise awareness of TB as a curable disease, and, ultimately, improve TB health outcomes. The CTP provides corporations with the flexibility to contribute to TB elimination efforts at different levels depending on their resources. As a CTP ‘Diamond’ level member, the highest level of CTP participation, Fujifilm has developed a plan to increase TB awareness, screening, and treatment within the company setting; and serves as a CTP “champion,’ mobilizing other companies to join TB elimination efforts.

Through the campaign, Fujifilm will be offering door-to-door awareness on TB and provide instant interpretation of mobile digital X-rays using Qure.ai’s artificial intelligence solution. This community-based TB screening initiative will cater to Truckers/Migrant workers, Slum Dwellers/Rural & Semi-urban population in and around industrial pockets in selected areas of 25 districts across states/UT Chandigarh, Punjab, Himachal Pradesh, Uttar Pradesh, Uttarakhand, Bihar, West Bengal, Chhattisgarh, Madhya Pradesh and Rajasthan for the next nine months.

The project has partnered with Apollo Tyres Foundation, Ambuja Cement Foundation, GAIL India and TCI Foundation for on-ground community mobilization, sputum collection and transportation. Around nine lac people will be reached through large-scale mid-media activities to identify symptomatic for conducting X-ray and subsequent TB testing. Existing CTP partners will facilitate community awareness, mobilization and follow-up testing.Speaking on the launch of the campaign, Mr. Koji Wada, Managing Director, Fujifilm India Pvt Ltd said, “Tuberculosis is a major and growing health concern in India with many people losing their lives every year. We at Fujifilm have always been committed to providing the best healthcare technologies and innovations to make this world a better and healthier place. With our mission of ‘Never Stop’, NTEP and we together are making sure that facilities reach the last corner of the country and we win this tuberculosis epidemic. I thank all our partners for their immense contribution to this initiative and making this basic facility accessible to difficult to reach population.”

Dr. Sudarsan Mandal, DDG TB Central TB Division, also added, “India accounts for a quarter of the global TB burden and continues to top the list of patients with tuberculosis, according to a report released by the Global Tuberculosis Report 2020. To control the growing spread of Tuberculosis, we have aligned our efforts by driving conversations leading to an unprecedented increase in TB notifications and improvements in quality diagnostic and treatment. Our association with Fujifilm India is a step ahead in both public and private sectors to strengthen tuberculosis (TB) diagnostic capacity with Fujifilm’s innovative equipment that will ultimately result in an increase in TB cases identification and hence contribute to eliminate TB in the country by 2025.”

About Fujifilm India Private Ltd

Fujifilm established in 1934 has believed in Innovation and creation of new values through leading edge and proprietary technologies. FUJIFILM India as a firm believer in innovation continues to work hard to provide the Indian consumer the best products and services.

Our corporate slogan is “Value from Innovation.”

Along with expressing Fujifilm's commitment to continuously creating innovative technologies, products and services that empower the potential and expand the horizons of tomorrow's businesses and lifestyles, the slogan also encapsulates the company's desire to combine our own original technology with human resources, expertise and technology from around the world both internally and externally to create innovation. A new brand statement has also been created to articulate these commitments more specifically, and the slogan encapsulates the main points of the brand statement.

Our Goal is to be a company that is able to resolve a diverse variety of the problems that face society, contribute to the world through the continuous creation of value – added products and services, and achieve sustainable growth through constant innovation. That was the commitment we made to the world when we launched our new corporate slogan “Value from Innovation”. We quickly ascertain customer needs, and communicate these clearly and accurately to those involved in product development. Instant camera – instax is a successful example of this in the Photo Imaging business, which was developed after accurately assessing market demands and with all related business divisions working together throughout the entire process from production to sales on a worldwide scale.