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News Release

July 19, 2021

Fujifilm India appoints leading fashion photographer Mr. Tarun Khiwal as new brand ambassador for their GFX range of cameras and lenses

  • With this association, Fujifilm aims to marvel the world of photography through the eyes of Mr. Tarun Khiwal and the lenses of Fujifilm’s best-in-class mirrorless camera

New Delhi, 19 July, 2021: Fujifilm India Private Limited, a pioneer in imaging technologies has announced Mr. Tarun Khiwal, one of India’s leading fashion photographers, as their brand ambassador for promoting its Medium Format GFX range of mirrorless cameras. As part of this strategic partnership, Fujifilm India will roll out various brand-building initiatives with Tarun Khiwal for its GFX range of cameras and lenses. This new relationship will help Fujifilm to further enhance its positioning in the camera industry, and also amplify the awareness and excitement around the X and GFX range of mirrorless cameras.

Mr. Khiwal is one of the most renowned names in the Indian fashion photography industry. Recognized and featured internationally, his experimental style and finesse have transformed fashion photography in India, giving it a global edge while also ushering in a new era of exploration. His unmatched visual style stems from his Indian roots, and transcends them to speak a contemporary language. Instead of following Western trends and masters, he has crafted his own rare style by drawing inspiration from his personal treasure of memories and experiences.

Known for associating with stalwarts of the photography community, Fujifilm has been working with eccentric artists on numerous projects. Popular for seizing the moments through his lenses, Mr. Khiwal comes with over 31 years of work experience in the field of photography. He has been awarded the 2005, "Fashion Photographer of the Year Award" at the Lycra MTV Style Award in 2004 and Kingfisher Fashion Photographer of the Year. He has also been awarded the “Photographer of the Year” award by Asian Photography in 2005 and 2015. He has been featured in Tom Ang’s book ‘The Complete Photographer’ as one of the world's Top 20 Professional Photographers. In 2015, he was part of “The Reflected Eye” a narrative photo exhibition by Totem Creative’s held in New York alongside international pioneers from the Photography fraternity - Rankin, Ralph Gibson, Douglas Kirkland, Alexi Lubomirski, Platon and many more. He was also listed among the top 10 fashion photographers in the world by Model management in the same year. His work has been extensively published in national and international magazines, including Time, Vogue, GQ, Harper’s Bazaar, Tank, Elle, Marie Claire, L’Officiel, Condé Nast Traveller. He has also created images of numerous personalities including international artists, sports personalities, corporate and political leaders.
Commenting on the announcement, Mr. Koji Wada, Managing Director, Fujifilm India Pvt Ltd, said, “We are excited to on-board Mr. Tarun Khiwal, onto our platform of X and GFX photographers as an ambassador. A brand himself, Mr. Khiwal has time and again showcased his creativity through his projects. This new relationship will not only help Fujifilm further boost it’s positioning in the industry but also amplify the awareness and excitement around the X series range of mirrorless cameras. We are really excited to have him as the face of the Fujifilm X and GFX Series and are looking forward to a wonderful journey of adventure, aesthetics and inspiration.”

Adding to the announcement, Mr. Arun Babu, General Manager Electronic Imaging and Optical Devices Division, Fujifilm India Pvt Ltd, said, “We are delighted to welcome Mr. Tarun Khiwal as our ambassador for our X and GFX range of Mirrorless cameras. His success and personality in the industry makes him align perfectly with Fujifilm. This new relationship will not only help Fujifilm further enhance its positioning in the camera industry but also amplify the awareness and excitement around the GFX series range of mirrorless cameras.Ours cameras are designed with years of experience, knowledge, and research into a mirrorless large format camera that redefines the boundaries and limitations of how photographers and filmmakers creatively express themselves.”

Sharing his excitement on collaborating with Fujifilm India, Mr.Tarun Khiwal added, “I am thrilled to be associated with Fujifilm and looking forward to capturing and experiencing the cutting-edge technology that the brand offers. This association will provide me with an opportunity to engage with the camera enthusiasts and reveal the power of innovative technology through Fujifilm’s range of GFX series cameras. With mirrorless technologies increasingly dominating the world of photography, I believe, Fujifilm offers the finest medium format mirrorless cameras that help photographers realize their truest vision.”

Renowned fashion photographer, Mr.Tarun Khiwal

About Fujifilm India Private Ltd
Fujifilm established in 1934 has believed in Innovation and creation of new values through leading edge and proprietary technologies. FUJIFILM India as a firm believer in innovation continues to work hard to provide the Indian consumer the best products and services.

Our corporate slogan is “Value from Innovation.”

Along with expressing Fujifilm's commitment to continuously creating innovative technologies, products and services that empower the potential and expand the horizons of tomorrow's businesses and lifestyles, the slogan also encapsulates the company's desire to combine our own original technology with human resources, expertise and technology from around the world both internally and externally to create innovation. A new brand statement has also been created to articulate these commitments more specifically, and the slogan encapsulates the main points of the brand statement.

Our Goal is to be a company that is able to resolve a diverse variety of the problems that face society, contribute to the world through the continuous creation of value – added products and services, and achieve sustainable growth through constant innovation. That was the commitment we made to the world when we launched our new corporate slogan “Value from Innovation”. We quickly ascertain customer needs, and communicate these clearly and accurately to those involved in product development. Instant camera – instax is successful example of this in Photo Imaging business which was developed after accurately assessing market demands and with all related business divisions working together throughout the entire process from production to sales on a worldwide scale.

Media contact

PR and Media Relations - Fujifilm India Pvt. Ltd.

Tribhuwan Joshi
Mobile: +91 9650111769

Alisha Horo
Mobile: +91 8130423664