India

Fujifilm Instax calls consumers to Celebrate, Capture and Cherish festive moments with its new Digital Campaign

News Release

October 14, 2021

  • The digital ad campaign promotes the values of togetherness and a harmonic lifestyle in a regular household, with Fujifilm’s INSTAX – “PERFECT GIFT’’ for every occasion

New Delhi, 14 October, 2021: Fujifilm India, the visionary leader in innovation and technology, launched a series of digital ads signifying the importance of capturing moments that consumers hold close to their hearts, with a device that would capture them perfectly. The campaign focuses around a young household celebrating Diwali and the daughter creating memories that would last a lifetime using the Fujifilm Instax – the perfect gift for every occasion. These digital ads showcase how by availing the extremely affordable offers by Fujifilm India on the Instax special gift box this festive season along with a range of other products, customers can make this Diwali a memorable one, by cherishing, capturing, and celebrating small moments with Fujifilm’s INSTAX.

This slice-of-life digital campaign is based on the idea of gifting instant memories', where a young girl who resides in a joint-family household and how she brings everyone together using an Instax instant camera. This digital ad tells a tale of the bond a family shares when they all come together to participate in auspicious and holy festivities. It propels the idea of togetherness and cherishing, capturing and celebrating those important moments when we all come together in harmony and spend joyful time with our near-and-dear ones. It highlights the paramount feature and utility of the Fujifilm Instax Mini, that is, it creates lasting memories in a matter of minutes. Such digital ad campaigns truly represent what Fujifilm stands for- “Creating value through innovation”.

Speaking about the campaign, Mr. Koji Wada, Managing Director, Fujifilm India said, “India represents a unique demographic, one where there is a festival celebrated almost every day, such is its diverse geographic enormity. But, as the whole country gears up to celebrate Diwali and other similar festivals, we at Fujifilm wanted to recognize the love and emotion that goes behind these festivals and how the lessons of “Good over Evil” always stand forth. Through this digital ad campaign, we bring to light the innocence of the young which helps bring a cheer to the lives of everyone around them. The Instax Mini Gift Box is the perfect gift that one could not only give to others but also to themselves. We wish everybody across the country a gleeful and prosperous festive season ahead.

Also talking about the campaign, Mr. Arun Babu, Head of the Instax Division commented,” Instax has been one of our most stylish and popular product offerings. We wanted to reward our loyal and enthusiastic customers with great deals on a product that is made to bring to life each and every important moment in one’s life, and a product that offers a quick solution to the image printing conundrum. With this ad campaign we want everyone to make Diwali a memorable one, by cherishing, capturing, and celebrating small moments

Since its foray into the Indian market, Fujifilm India has embarked on a mission to develop products and offerings that would be adaptable to suit the Indian way of living and residing. Our products offer great quality at extremely affordable prices. This is the reason why the brand has prospered even in a nation that is extremely diverse, both demographically and geographically. Fujifilm India will stop at nothing to continue its journey forward in the search for greater technological advancements and innovatively designed products.

Click here -> https://youtu.be/1XC16ZnrcJU  for an exclusive view into the campaign, created by Arjun Kartha from Twogetherstudios and shot on Fujifilm mirrorless cameras.

 

About Fujifilm India:

Fujifilm established in 1934 has believed in Innovation and creation of new values through leading edge and proprietary technologies. Fujifilm as a firm believer in innovation continues to work hard to provide consumer the best products and services. Beginning as Japan's pioneering photographic film maker, Fujifilm has leveraged its imaging and information technology to become a global presence known for innovation in healthcare, graphic arts, optical devices, highly functional materials and other high-tech areas. Fujifilm is continuously working towards early detection of disease and generating awareness among general public by conducting awareness programs, for promoting TB and Cancer screening.

Media contact

PR and Media Relations - Fujifilm India Pvt. Ltd. And 20:20 MSL

Tribhuwan Joshi
Mobile: +91 9971853675
Email: tribhuwan.joshi@fujifilm.com

Shraddha Pareek
Mobile: +91 7726818445
Email: shraddha.pareek@2020msl.com;