High-end analog instant camera “INSTAX mini 99^TM”

New Delhi, March 21, 2024: FUJIFILM India announced the newest introduction to the FUJIFILM INSTAX family of analog instant cameras with the debut of its FUJIFILM INSTAX MINI 99 instant camera (MINI 99). The INSTAX MINI 99 instant camera will be sold at a maximum retail price starting from Rs. 20,999/-. The product will be available from 4th April on www.Instax.in and various online retailers like Amazon, Flipkart to name a few apart from our huge retail store footprint across the country with over 2000+ stores which can be found at our website https://www.instax.in/apps/where-to-buy

Along with the new camera, INSTAX business is also introducing the new print films called Photo Slide. Taking the customer’s experience a notch above, these designer films will enhance the visual impact of the photo, elevating the aesthetics to whole new level.

Mr. Koji Wada, Managing Director FUJIFILM India shared his enthusiasm “Aligned with our Group Philosophy of “Giving our World More Smiles”, we are thrilled to welcome INSTAX MINI 99 to India as our first launch since unveiling of our new group philosophy. We are excited to witness the joyful opportunities that this new product will capture and continue to give smiles to our users and memories to cherish. Truly an embodiment of our group purpose - We hope and believe that this product will spread more smiles in our world.”

Mr. Arun Babu, Associate Director & Head of Digital Camera, Instax & Optical Devices Business, FUJIFILM India said, “Standing true to our commitment of “Value from Innovation”, we are proud to announce our flagship analogue camera, the INSTAX MINI 99, which will be empowering users to unleash their creativity and artistic expression like never before. Through the recently introduced features, users will find themselves equipped with tools that not only capture their favorite moments but also provide opportunities for exploration and experimentation.”

The mini 99™ is an evolved version of the globally-successful INSTAX mini 90TM (mini 90TM). It features new functions that use analog technology to further broaden the range of print expressions, such as “Color Effect Control,” which apply lights of different colors directly to a film to produce six different color expressions, and “Vignette Mode,” which reduces exposure around the edges to bring the focus to the center of each picture. Print expressions can vary based on shooting conditions, allowing users to create unique INSTAX prints with great flair.

The camera body boasts leather-like matte texture that is comfortable to hold and presents a classic design with a premium look and texture suitable for the high-end model.

The new functions of the mini 99: Color Effect Control and Vignette Mode can be combined with Brightness Control, using a dial on the side of the camera body, to further expand the range of print expressions. The new camera also inherits functions from the mini 90™, including Landscape / Macro / Indoor modes^*2 with enhanced image quality, Sports mode^*2 ideal for shooting a fast-moving subject and Self Timer for group shots. Shooting modes for manipulating light are also available, including Bulb and Double Exposure modes.

In order to further expand the appeals of INSTAX, including the mini 99^TM, Fujifilm released an updated version of INSTAX UP! on March 13. It is a popular INSTAX smartphone app^*3 that allows users to scan and save INSTAX prints with a smartphone for easy digital conversion. The update adds the the Album function. Users can create a collection of scanned INSTAX images by theme, providing another way to enjoy INSTAX.

Fujifilm will continue to expand the world of the “INSTAX” instant photo system that allows people to enjoy on-the-spot photo printing.

1. INSTAX is a trademark or registered trademark of FUJIFILM Corporation.
2. The Indoor mode and the Sports mode are equivalent to the Party mode and the Kids mode in the mini 90.
3. INSTAX UP! is a free app for Android and iOS devices. It is available for download from Google Play for Android devices and from App Store for iOS devices such as iPhone. Android and Google Play are trademarks or registered trademarks of Google Inc. iPhone and App Store are trademarks of Apple Inc. The iPhone trademark is used in Japan under license from Aiphone Co., Ltd. The iOS trademark is used under license from Cisco in the United States and other countries.

(1) Operability in pursuit for analog usability and classical design with a premium feel

The mini 99^TM is designed in pursuit for analog operability, e.g. use of the lens ring to adjust power and focal length, and use of the side dial for changing light and brightness. The camera body boasts leather-like matte texture that sits comfortably in the hand. Hammertone coating and colored text are featured to present a classical design with premium exterior and texture suitable for the high-end model for the INSTAX series of analog instant cameras.

Turning on this Mode allows users to narrow the lens opening manually to reduce light around the edges and drawing attention to the center of the image for an artistic finish.

Use the Brightness Control dial on the side to create a high-key or low-key picture. Brightness can be adjusted in five levels from D- to L+, and combined with Color Effect Control or Vignette Mode to freely manipulate color tones and brightness.

• The mini 99TM features Landscape / Macro mode for sharp images according to distance to the subject, Indoor mode for making the background brighter in low-light conditions, and Sports mode suitable for shooting a fast-moving subject.
• The camera has the Self Timer, a convenient tool for shooting events or group photos. The Flash settings can be switched between No Flash, Red Eye Correction etc. depending on shooting locations.

• Also on offer are Double Exposure mode, in which the shutter can be released twice on single film for overlapping two images, and Bulb mode to keep the shutter open for a long time, producing mysterious and creative images with the clever use of light.

• The mini 99^TM uses a removable rechargeable battery, capable of taking approx. 100 frames per charge. USB Type-C is used as a charging terminal (a charging cable supplied).
• The camera comes with a bottom grip with a tripod thread^*4, to be used when it needs to be mounted on a tripod. The grip also makes it easy to hold the camera while taking a self portrait.

*4 When replacing a film while taking pictures with a tripod, make sure to attach the bottom grip to the camera or remove the camera from the tripod.

The mini 99^TM, developed with a focus on analog technology, delivers photo expressions distinctively analog by combining colors created with Color Effect Control with light manipulation achieved with Vignette mode and Brightness Control. Our hope that users will enjoy manipulating color and light to create special and unique pictures, is reflected in the promotional tagline of “Be One-of-a-Kind with Light and Color.” The promotion, to be conducted mainly online, on social media and at retailers, will communicate the appeals of the mini 99^TM to as many people as possible.

• The INSTAX UP! app was upgraded to a new version on March 13. The INSTAX UP! can easily convert INSTAX prints into digital data by scanning the entire prints including the surrounding frames, and preserving INSTAX’s distinctively gentle tonality. Users can revisit their favorite INSTAX prints on their smartphone any time and easily post a collection created in the app directly on social media for instantaneous sharing with friends, adding a new way of enjoying INSTAX prints.
• The latest version update adds the Album function. Users can group together a collection of photos by theme, and combine it with their favorite background in two View modes (Box View, List View), to create a number of unique albums with a personal touch. Enjoy INSTAX prints, taken with diverse effects and modes available in the mini 99^TM, sorted into albums.

The INSTAX series of instant cameras marked its 25th anniversary last year since its original launch in 1998. The series has embraced trends and evolving technologies with time and expanded its lineup to include hybrid instant cameras using digital technology, as well as smartphone printers. In October last year, the palmtop INSTAX Pal^TM was released, becoming the INSTAX series’ first-ever camera specializing only in “photographing.” INSTAX continues to provide diverse ways of enjoying photography, broadening the user base from young women to men and middle-aged consumers.

FUJIFILM India Pvt. Ltd. Established in 2007 is a wholly owned subsidiary of FUJIFILM Holdings Corporation, Tokyo. FUJIFILM India is present in three business segments – Healthcare, Materials, and Imaging. With a vast portfolio of technologically advanced products, the company is involved in the business of Healthcare, Endoscopy Systems, Photo Imaging Solutions, Digital Still Camera, Instant Photo System (Instax), Optical Devises, Graphic Communication Solutions, Multifunction Printers, Recording Media & Industrial Product. For more information please visit: https://www.fujifilm.com/in/en