TOKYO, July 7, 2022 – FUJIFILM Corporation (President and CEO, Representative Director: Teiichi Goto) announces the launch of the smartphone printer “instax mini Link 2” (Link 2) on July 28, 2022 in Japan. The Link 2, which supports card-size instax film, is the latest addition to the Link Series of smartphone printers offering a variety of unique functions that allow users to have fun with friends. It not only prints out images taken with a smartphone on the spot with ease, but also features a new function which users can draw “in the air” as an AR (augmented reality) effect when taking pictures by using the dedicated app.
Fujifilm will also release a new instax mini film “SPRAY ART,” which features a vivid design with a spray-painted look.
The Link Series of smartphone printers has been embraced by the young generation around the world for their ability to connect with a smartphone through a dedicated app*1 using Bluetooth*2 and print images stored in the smartphone onto instax films anytime and anywhere, in high quality. The Link offers more ways to enjoy photographs with friends, such as the “Match Test” function, first introduced in the instax mini Link released in October 2019, which can print user’s compatibility with a friend or someone special, and the “Video Print” function that allows users to choose the best frame from a video and print it out.
The latest “Link 2” is the first instax series*3 product that features the new “instaxAiR,” in which users can use the dedicated app to apply an AR effect when taking pictures to add drawings or writings “in the air”. The users can simply press the Feature button on top to enable the side LED of the Link 2. When the device is conncected to a smartphone, the users can aim towards the smartphone to draw “in the air”. When making an instaxAiR print, the Link 2 vibrates in line with its movements and plays special effects sound that matches the AR effect, bringing an added excitement. Users can also draw images or writings directly with their finger to the dedicated app on the smartphone, producing an original instax print.
The Link 2 also has a function of recording the action of drawing “in the air” using the instaxAiR, and saving the footage as video. The saved video can be easily shared on social media including TikTok, thereby providing new way of enjoying instax to users who explore their creativity. The “Match Test” function, made popular by the instax mini Link, now has a “Go with your instinct” mode that allows users to choose a color that represents how they are feeling at the moment, and check their compatibility with their friends based on the colors they choose. These unique features amplify the fun of playing with instax.
1. Product name
(1) Smartphone printer “instax mini Link 2” (available in 3 colors)
(2) Mini format film “SPRAY ART”
2. Release date and Price in Japan
|Product name||Release date||Price|
|(1) Smartphone printer “instax mini Link 2”||28 July, 2022||Open|
|(2) Mini-format film “SPRAY ART”|
3. Main features
(1) Smartphone printer “instax mini Link 2”
Transferring an image from a smartphone via the dedicated app to produce instax prints on the spot with ease
Users can use intuitive operations to easily edit an image in a smartphone, such as making it larger / smaller, rotating it, applying a filter or adjusting brightness, before printing it out.
“Video Print” function for printing the best frame from a video
Users can open a video, saved in a smartphone, in the dedicated app and scroll through video frames left to right to choose the best moment that presents the subject to print it out.
New “instaxAiR” function
- The Link 2 features a new function “instaxAiR,” in which users can use the dedicated app to apply an AR effect when taking pictures to add drawings or writings to the space. Hold down the Feature button at the top of the Link 2 body and move the printer with the LED on the side pointing to the smartphone. The shape or text drawn with the trajectory can be applied to the app’s screen as an AR effect. The function comes with five brush effects. The “Bubbles” and “Petals” tools show bubbles or petals streaming in the screen, producing prints that are slightly different each time.
- While using instaxAiR, the Link 2’s body vibrates to coincide with its movements, making users feel as if they are actually drawing pictures with a spray can. The realistic sensation helps build a sense of excitement.
- Users can use their finger to directly draw a picture or text on to the screen of the dedicated app for detailed photographic expressions.
Video-recording how an original design is drawn
Users can film the instaxAiR action for up to 15 seconds and save it in the smartphone with an instax frame. The saved video can be converted into a QR code for printing. Users can scan the QR code with a smartphone to replay the video. Similar to the hybrid instant cameras “instax mini Evo” (released in December 2021) and the “instax mini LiPlay” (released in June 2019), users can select a favorite background and easily prepare data with an instax print frame for sharing on social media.
“Go with your instinct” mode added to the compatibility checking function “Match Test”
The “Match Test” function can print compatibility with a friend or someone special and show the result in percentage. The function has been enhanced with a new “Go with your instinct” mode, in which two people choose colors that match their mood of the day. Their compatibility percentage and chosen colors are incorporated into their instax photo. The feature complements other modes such as “Match test” involving two people answering a series of questions for compatibility diagnosis and “Quick Diagnosis” that gives compatibility diagnosis immediately, providing a sense of excitement and anticipation while waiting for diagnostic results.
Using the printer to remotely control an instax unit
The “instax Camera” function turns the Link 2 into a remote control for your smartphone’s camera. With the motion sensor that is built into the Link 2, for example, users can zoom in by tilting the printer to the side with the power button at the center facing down and zoom out by flipping it to have the power button facing up to adjust the angle of view. The power button becomes synched to the smartphone’s shutter button, so that users can take pictures with the Link 2 while standing away from the smartphone. Moreover, users can reprint an image by holding the Link 2 with the printout end pointing down and press the power button.
Receiving image data from Fujifilm's digital cameras to produce prints
Image data can be directly transferred from the FUJIFILM Camera Remote app*4 to Link 2’s dedicated app to produce prints.
(2) New Mini-format film “SPRAY ART” introduced
- Mini-format film featuring a vivid design with a spray-painted look
- The film can be used with instax instant cameras, hybrid instant cameras and smartphone printers that support mini-format films
- Ten films per pack
Link 2 / Link Series promotion
Fujifilm will run a promotional campaign for the Link 2 on its website, social media accounts and in stores with the tagline, “Creativity is in the AiR.” This message is designed to inspire playfulness in instax users by the “instaxAiR”. The campaign will promote the Link series of smartphone printers, namely the Link 2 and the instax Link WIDE, which was released in October 2021 and supports wide-format prints, twice the size of the regular card-size prints.
About the instax brand
The “instax” series of instant cameras, launched in 1998, is affectionately called “Cheki” in Japan, where it has enjoyed wide popularity for over 20 years. Today, it is sold in over 100 countries and regions around the world. The brand has been expanded to add a lineup of smartphone printers which allows users to print images stored in smartphones with ease , thereby broadening the user base. Today, the instax series has been globally embraced as a communication tool or a tool of self expression for its ability to capture those precious moments in life in the form of photo prints, and convey emotions that go with them.
FUJIFILM Holdings Corporation
Corporate Communications Division,
Public Relations Group
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