RATINGEN, Germany, 15th September 2026: FUJIFILM Europe GmbH, Imaging Solutions Division, today announced the launch of the next generation of its unique, ultra-portable instax Pal™ digital camera series - instax Pal 2™ digital camera (hereafter Pal 2). Pal 2 brings a host of new features to the Pal lineup, like an optical viewfinder and new filters and shooting modes.
“When designing Pal 2, we gathered extensive customer feedback on the original Pal,” said Karina Thomsen, Marketing Director, European Consumer Imaging, FUJIFILM Europe, “It’s new look is reminiscent of a classic analog camera, complete with an optical viewfinder, and the ability to send/post images digitally or print images via instax™ smartphone printers or any of our Evo hybrid cameras, Pal 2 puts options in the palm of your hand.”
The dedicated instax Pal™ app lets the user’s smartphone act as a remote shutter for hands-free photography. The app also lets users store and transfer their photos via Bluetooth®, while the built-in USB Type-C connector on the camera allows users to connect their smartphone directly to transfer photos into the app. Users can also review their image before transferring via Pal 2’s 1.0-inch LCD Screen on the top of the camera.
Users can make their photos personal with any of Pal 2’s five filter themes, each with six unique effects. Options also include the ability to switch between instax™ mini, SQUARE, or WIDE instant film and frameless formats before adding filters, text, and stickers.
Pal 2 includes the instax Animation™ shooting mode – a new way to capture 10 frames and turn them into a playful, flipbook-style animation. Switching modes is quick and intuitive, making it easy to move from still images to animations. To print, users can choose their favorite shot and transfer it directly to any compatible, connected instax ™ smartphone printer or hybrid instant camera (sold separately).
Key Features Recap:
· Portable digital camera
· Palm-sized design
· Pal 2 does not print photos - users can print images using instax™ Link series smartphone printers, instax mini LiPlay™ or instax mini Evo™ devices (sold separately). Free smartphone download of the app relating to the applicable instax™ device required. instax™ instant film required for image printing (sold separately). Prints photos in instax™ mini, SQUARE or WIDE formats.
· Authentic Optical Viewfinder
· 1.0-inch LCD Screen
· Capture photos at up to 10 megapixels
· Camera Angle Adjustment Accessory included
· Five filter themes, each with six unique effects
· Download of the free instax Pal™ app required for use
· Holds up to 100 photos at a time before required transfer to free, downloadable instax Pal™ app
· instax Animation™ shooting mode
· Wireless Bluetooth® 5.1 smartphone connectivity
· Built-in USB Type-C connector
· Accepts microSD Card (not included)
· Includes USB Type-C Cable, Hand Strap, Camera Angle Adjustment Accessory and 1-Year Limited Warranty
Pricing and Availability
The instax Pal 2™ digital camera is expected to be available late September 2026 at a Manufacturer’s Suggested Retail Price of €169.99 EUR. Pal 2 will be available in sleek Black or stylish White color options. For more information, please visit https://instax.co.uk/instax-pal-2/