Fujifilm Launches Analog Instant Camera "instax mini 13™"

SINGAPORE, March 17, 2026 — FUJIFILM Corporation announces the launch of “instax mini 13™“ (mini 13), a new entry model in the instax™ series of instant cameras, allowing users to enjoy on-the-spot photo printing. It will be available in Singapore from March 31, 2026, onward.

The mini 13 is an analog instant camera that enhances the design and features of the instax mini 12™ (mini 12), which enables users to easily and beautifully capture images exactly as intended through simple operation. The camera body features a pop-inspired design with a soft, rounded 3D form, making it an item users will want to carry with them as a fashion accessory.

The mini 13 offers simple operation—just turn the lens to power on, frame your shot, and press the shutter button—and now features newly added 2-second and 10-second self-timers. The 2-second timer lets you enjoy selfies by preparing your expression and pose without worrying about camera shake when pressing the shutter button. Meanwhile, the 10-second timer expands your freedom to experiment with poses, framing, and shooting distance by allowing you to place the camera down to capture full-body shots and more.

Fujifilm will continue to expand the world of the instax™ instant photo system that allows people to enjoy on-the-spot photo printing.

The camera body features a playful design characterized by a rounded, 3D shape, making it appealing as a fashion accessory. A metallic silver logo adds an eye-catching accent to the front of the camera, while the sides feature a clean, band-wrapped design adorned with a large logo, reflects careful attention to detail.

The camera is available in five translucent pastel colors: Dreamy Purple, Candy Pink, Frost Blue, Lagoon Green, and Clay White.

The newly added 2-second and 10-second self-timers expand the freedom of posing, framing, and shooting distance when taking selfies. Turning the self-timer lever on the shutter button sets the 2-second timer. By holding the lever turned for 2 seconds and then releasing it, the 10-second timer is activated. The 2-second self-timer is ideal for handheld selfies, while the 10-second timer is perfect for placing the camera down to capture the shot.

The addition of the “Camera Angle Adjustment Accessory” makes it possible to adjust the camera angle and easily enjoy self-timer shooting without the need for a tripod. 

Featuring the popular “Close-up mode” and “Automatic Exposure” functions introduced in the mini 12, the mini 13 makes it easy for anyone to capture beautiful shots just as intended. The “Close-up Mode”, ideal for close-range shots and selfies, includes parallax correction that adjusts the viewfinder’s framing to match the actual print area, allowing you to shoot accurately without shifting the focus from the center of the viewfinder. Additionally, the “Automatic Exposure” function automatically adjusts shutter speed and flash intensity to ensure optimal brightness according to the shooting scene.

With the “Automatic Exposure” function, 
photos can be taken with optimal brightness in both bright conditions and low-light conditions.

With the newly added self-timer on the mini 13, users can enjoy selfies with greater freedom in posing, framing, and shooting distance. The promotional tagline “time for the unexpected” expresses our hope that users enjoy their print immediately after shooting and the excitement of not knowing exactly how the photo will develop. The tagline is used online, on social media and at stores to communicate the appeal of the mini 13 to as many people as possible.

In March of this year, we updated our smartphone app "instax UP!™," which allows users to easily and beautifully digitize their instax™ prints. In this updated version, AI has been adopted in the scanning function, significantly improving scan accuracy and enabling easy, clean digitization of instax™ prints regardless of background color or print orientation. Users can easily digitize instax™ prints taken with the mini 13 and share them on social media using instax UP!™.

As analog entry-level models of the instax™ instant cameras, which allow users to take photos easily and beautifully, Fujifilm offers a lineup consisting of the pop-designed mini 13™ and the fashion-forward classic design instax mini 41™. These cameras are designed not only to print cherished moments instantly but also to serve as fashionable accessories. We have meticulously crafted the camera designs to ensure they can be enjoyed both functionally and as stylish items.

Since its original launch in 1998, the instax™ series of instant cameras has embraced trends and evolving technologies with time and expanded its lineup to include not only analog instant cameras, but also hybrid instant cameras using digital technology, smartphone printers and palm-sized digital camera. The instax™ continues to offer diverse ways to enjoy photography, broadening the user base in more than 100 countries.

＊instax, instax mini 12, instax mini 13, instax mini 41, and instax UP! are registered trademarks or trademarks of FUJIFILM Corporation.