Fujifilm launches hybrid instant camera “instax mini Evo 2™”

The “instax™ Evo” series is a hybrid instant camera that allows users to take pictures while viewing the LCD monitor on the back of the camera, select their favorite shots to print, and also use the camera as a smartphone printer. The series is known for its immersive shooting experience, enabled by a wide range of creative effects.
The “mini Evo 2” is a new addition to the “instax™ Evo” series, further evolving the “instax mini Evo™” (“mini Evo”), which has been a global sensation since its launch in 2021. While inheriting the premium and classical design, analog-like operability, and 100 shooting effects created through the combination of 10 Lens Effects and 10 Film Effects, the “mini Evo 2” delivers an even richer shooting experience through enhanced image quality, improved operability, and the introduction of new features.

The “mini Evo 2” features a large 4.5-inch LCD monitor, approximately 1.5 times larger than that of the “mini Evo,” delivering excellent visibility and a highly immersive viewing experience. In addition, it is the first model in the instax™ series to incorporate a touchscreen LCD monitor, enabling intuitive operation and easy adjustment of various settings. The maximum image resolution has also been increased to 13 megapixels*1, more than double that of the “mini Evo.” Together with its instant camera functions, the enhanced imaging performance further elevates the value of the “mini Evo 2” as a digital camera.

The “mini Evo 2” also introduces the new “instax Expanded View™” mode, which displays an area slightly wider than the actual print area during shooting. Users can easily check the scene beyond the print frame while composing a shot, making it easier to capture the perfect moment and achieve the desired composition, even when photographing moving subjects.
In addition, the “mini Evo 2” features the new “instax Immersive Movie™” function, which records the moments leading up to the shutter release as a five-second video. Users can preserve the story behind a photograph, from changes in a subject’s expression to the movement of the surrounding scenery, capturing the moments before a single image comes to life. Videos can be easily downloaded via the dedicated app*2, enabling users to vividly revisit the atmosphere and memories of the shooting experience. They can also be shared with others, allowing even those who were not present to experience the mood and excitement of the moment.

These new features, enabled by the large LCD monitor, further enrich the instax™ experience, from shooting and printing to sharing and revisiting memories.

Fujifilm will continue to expand the world of the instax™ instant photo system that allows people to enjoy on-the-spot photo printing.

*1 High-resolution shooting at 13 megapixels requires the use of a microSD card.
*2 A free app for Android and iOS devices. It is available for download from Google Play for Android devices and from App Store for iOS devices. Android and Google Play are trademarks or registered trademarks of Google Inc. iPhone and App Store are trademarks of Apple Inc. The iPhone trademark is used in Japan under license from Aiphone Co., Ltd. The iOS trademark is used under license from Cisco in the United States and other countries.
 

1. Product Name, Release Date, Price

(1) Hybrid instant camera “instax mini Evo 2™”

While inheriting the premium and classical design of the “mini Evo,” the camera body incorporates a refined curved form and a lens ring designed for a comfortable grip, creating a sophisticated and high-quality appearance. Analog-like operability is further enhanced through satisfying tactile feedback and distinctive clicking sounds from controls such as the dials and print lever. These elements combine to deliver the unique shooting experience of the “instax™ Evo” series, inviting users to enjoy interacting with the camera time and time again.

(1) Enhanced operability and imaging performance through a large LCD monitor and improved image quality

• The “mini Evo 2” features a large 4.5-inch LCD monitor, approximately 1.5 times larger than that of the current “mini Evo.” The larger display significantly improves visibility, allowing users to carefully check subjects and compositions while shooting. In addition, the “mini Evo 2” is the first model in the instax™ series to feature a touchscreen LCD monitor. Users can intuitively adjust various settings, such as turning the flash on and off, and browse captured images with a swipe motion, just like flipping through instax™ prints.
• The “mini Evo 2” also delivers enhanced imaging performance, with the maximum image resolution increased to 13 megapixels*3, more than double that of the “mini Evo.” The higher resolution enables users to capture images with greater detail and clarity, further improving the camera’s performance as a digital camera.

*3 Maximum image resolution when using a microSD card with the “instax Expanded View™” mode turned off.

(2) “instax Expanded View™” mode for greater compositional freedom when photographing moving subjects

With the “instax Expanded View™” mode, the LCD monitor displays an area slightly wider than the actual print area. Users can more easily anticipate when a subject will enter the frame, making it easier to capture moving subjects with the desired composition without missing the perfect moment. The mode gives users greater freedom to focus on both framing and timing, enabling them to create images that reflect their individual style.

3. Promotion for the “instax mini Evo 2™”

The “mini Evo 2” enables users to create images that reflect their individuality through 100 Shooting Effects created by combining 10 Lens Effects and 10 Film Effects, as well as through composition using the “instax Expanded View™” mode. With the “instax Immersive Movie™” function, users can also record the moments leading up to the shutter release, creating a more immersive shooting experience. To communicate the unique appeal of the “mini Evo 2,” which allows users to revisit not only the moment a photo was taken but also the story behind it, Fujifilm will launch a global marketing campaign under the message, “show how you see the world.” Through online channels, social media, in-store promotions, and other touchpoints, Fujifilm will bring the appeal of the “mini Evo 2” to a wider audience.

About the instax™ brand

Since its original launch in 1998, the instax™ series of instant cameras has embraced trends and evolving technologies with time and expanded its lineup to include not only analog instant cameras, but also hybrid instant cameras using digital technology, smartphone printers and palm-sized digital camera. The instax™ continues to offer diverse ways to enjoy photography, broadening the user base in more than 100 countries.

*instax, instax mini Evo, instax Expanded View and instax Immersive Movie are registered trademarks or trademarks of FUJIFILM Corporation.