Fujifilm Launches “instax mini 12™ Butterbear Special Edition”

SINGAPORE, November 28, 2025 – FUJIFILM Asia Pacific Pte. Ltd announces the launch of “instax mini 12™ Butterbear Special Edition”, a collaboration between instax and Thailand’s iconic Butterbear mascot that combines instant photography with the beloved character, IP.

This special product kit comes with an instax mini 12™ camera, a box of film, and Butterbear-themed accessories such as stickers, a camera bag, and a keychain exclusively designed as part of this collaboration.

The instax mini 12™ is a perfect instant camera for close-up shots and selfies, incorporating functions that make it easier than ever before to capture various scenes. It also allows users to produce photo prints on the spot, a unique feature of instax. The balloon-like design expresses the fun element in the instax brand and the lineup of five light-toned colors offers a variety of colours to suit everyone’s style. 

The Butterbear Special Edition brings a fun “Do-It-Yourself” twist by allowing customers to create their one-of-a-kind camera. Instead of having the Butterbear visuals printed directly onto the camera, users can freely decorate their instax mini 12™ camera with the provided exclusive Butterbear-themed stickers based on their creativity and style, making each camera truly unique and personal. 

The Butterbear Special Edition will be available exclusively at select retailers in Malaysia from November 13 and in Singapore from November 28, 2025. 

Since its original launch in 1998, the instax™ series of instant cameras has embraced trends and evolving technologies with time and expanded its lineup to include not only analog instant cameras, but also hybrid instant cameras using digital technology, smartphone printers and palm-sized digital camera. The instax™ continues to offer diverse ways to enjoy photography, broadening the user base in more than 100 countries.

Butterbear is an adorable bear character that started as the mascot for a Thai dessert café, she quickly became a viral sensation. The name “Butterbear” derives from her Thai name, Nong Noey, which translates to “Little Butter.”

Loved for her irresistibly cute appearance,Butterbear has grown far beyond her café origins, expanding into merchandise, entertainment, and brand collaborations.

Butterbear embodies joy and nostalgia, with a mission to bring smiles through her sweet imagery, heartwarming personality, and delightful products.