RATINGEN, Germany., August 31st, 2026 — FUJIFILM Europe GmbH, Imaging Solutions Division, announced today the launch of 'Fujifilm for Google Photos Print Store,' a new, integrated print storefront designed to bring high-quality physical photo products directly to Google Photos users. Fujifilm will assume leadership and responsibility for the photo printing functionality of the popular Google Photos platform, with plans to roll out new features, new products and a more robust user experience.
With the launch of “Fujifilm for Google Photos Print Store”, Fujifilm is taking a leading operational and customer support role in the co-branded print experience, including full storefront management, customer support, customer lifecycle marketing, and expanded product catalog, while remaining in close partnership with Google Photos.
“Working so closely with Google Photos over the years has truly been a dream collaboration, coupling Google’s outstanding technological capabilities with Fujifilm’s over 90 years of imaging expertise,” said Shin Udono, Senior Vice President, Imaging Solutions, FUJIFILM Europe. “It was a natural next step for Fujifilm to take a larger role in the management and expansion of the platform’s printing capabilities. We’re excited to expand this winning partnership and especially excited about the benefits and ease of use it will bring to Google Photos’ users.”
When the new platform debuts, Google Photos users will be able to seamlessly launch the integrated Fujifilm for Google Photos Print Store directly from Google Photos as an
enhanced part of the Google Photos experience they know and trust. The storefront will be co-branded with the “Fujifilm for Google Photos Print Store” name, with a shared visual identity that feels native to both platforms. Users will have more ways than ever before to print their memories, including an expanded range of print formats, frames, décor, and gift items, going well beyond the offerings of the previous platform. The new experience will continue to leverage Google Photos' intelligence to surface relevant photos and suggest personalized print opportunities, making it easier than ever to bring digital memories to life.
The new platform will be available to current as well as new Google Photos users. Users can choose to link their photos, creating a seamless process that avoids manual addition of images into the app.
"We're excited to continue our partnership with Fujifilm, providing Google Photos users with a seamless printing experience,” said Shimrit Ben-Yair, vice president, Google Photos. “The new storefront will offer even more ways for people to print their photos so they can easily celebrate and save their meaningful moments.”
The new platform will begin rolling out to Google Photos users in Europe from October 2026.