TOKYO, September 10, 2025 – FUJIFILM Corporation (President and CEO, Representative Director: Teiichi Goto) announces the launch of the hybrid instant camera “instax mini Evo™” (mini Evo) in the new color “GENTLE ROSE” on November 7, 2025 in Japan. Additionally, a camera case matching the body color will be released simultaneously.
“instax mini Evo™” “GENTLE ROSE” with the included shoulder strap
“instax mini Evo™” Camera Case
The mini Evo is a hybrid instant camera incorporating digital technology, and supporting the card-size mini format film released in 2021. It has been a global sensation since its launch thanks to its hybrid nature of analog and digital capabilities. The mini Evo allows users to take pictures with viewing the LCD monitor on the back of the camera and select their favorite shots to print. Also, it can be used as a smartphone printer. It comes with ten lens effects including “Soft Focus” and “Light Leak” as well as ten film effects including “Monochrome” and “Retro.” These two types of effects can be combined freely to create 100 different shooting effects so that users can express their emotions through instax™ prints. The camera body sports a premium and classical look and is characterized by analog-like operability using the lens dial, film dial and print lever, designed with attention to detail such as operation noise. mini Evo has been recognized for its beautiful appearance and design achieving outstanding functionality and performance, winning numerous international prestigious awards such as the “Red Dot Design Award” and the “iF Design Award”.
In addition to the existing “BLACK” and “BROWN,” we are introducing a gentle pink color, “GENTLE ROSE”, to our lineup. Users can choose favorite color while still enjoying the same functions, operability and premium and classical design featured in the original model.
Fujifilm will continue to expand the world of the instax™ instant photo system that allows people to enjoy on-the-spot photo printing.
| Product Name | Release Date in Japan | Price |
|---|---|---|
| (1) “instax mini Evo™” “GENTLE ROSE” | November 7, 2025 | Open |
| (2) Camera case for “instax mini Evo™” for “GENTLE ROSE” |
Since its original launch in 1998, the instax™ series of instant cameras has embraced trends and evolving technologies with time and expanded its lineup to include not only analog instant cameras, but also hybrid instant cameras using digital technology, smartphone printers and palm-sized digital camera. The instax™ continues to offer diverse ways to enjoy photography, broadening the user base in more than 100 countries.
- * instax, instax prints and instax mini Evo are registered trademarks or trademarks of FUJIFILM Corporation.
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- * Please note that the contents including the product availability, specification, prices and contacts in this website are current as of the date of the press announcement and may be subject to change without prior notice.