United Kingdom

October 13, 2021

Taking Smartphone Image Printing to New Widths

Fujifilm Introduces the instax Link WIDE Smartphone Printer

FUJIFILM Corporation (President and CEO, Representative Director Teiichi Goto) announces the much-anticipated launch of its instax Link WIDE smartphone printer (Link WIDE), the latest in the instax line-up of instant printing devices. Built to complement the successful instax mini Link smartphone printer introduced in 2019, Link WIDE creates the ability to print images in a large format, on instax WIDE instant film, a first for the brand’s smartphone printer category. 

This product came to life thanks in part to tremendous positive feedback from our instax and photographer communities,” said Toshi Ida, President FUJIFILM Europe. “After enjoying all the image printing capabilities available from the instax mini Link, so many of our consumers reached out, enthusiastically requesting an instax WIDE photo print option as well, in order to print their smartphone or digital camera images on a larger scale. With its updated features and ease-of-use, we’re confident that Link WIDE will delight our consumer base while satisfying their desire for a wide option for printing images taken on smartphones or digital cameras.

Link WIDE creates high-quality, wide instax instant prints from the photo roll on a smartphone via the free instax Link WIDE App (required for full functionality)*1, connecting with the printer via Bluetooth*2. The App provides users with a variety of fun and creative features and options in printing their smartphone images, and Bluetooth allows a quick and seamless transfer from the phone to the Link WIDE printer. In addition to smartphone compatibility, Link WIDE is also compatible with the FUJIFILM X-S10 mirrorless digital camera, allowing photographers to send their images directly from the camera to the Link WIDE printer.


The main features of Link WIDE include:   

Lightweight design built for portability and speed 

Surpassing the functionality offered by other smartphone printers in its class, the lightweight, handheld Link WIDE transfers an image and starts the print in about 12 seconds, supports continuous printing, and is capable of generating about 100 instax instant prints per battery charge. Link WIDE provides two printing modes; instax Rich, accentuating deep, warm colors, and instax Natural, which emphasizes the inherent tones of the image.

Dedicated Link WIDE app designed for intuitive operability

The Link WIDE App has been designed for ease-of-use with a variety of useful image printing options. The App features editing tools including cropping, approximately 30 filters, collage capabilities, adding text to the printed image, as well as in-app stickers and frame templates. Additional App features include:

  • Sketch, Edit & Print – import sketches and handwritten text, add them to photos, add sticker icons, and print.
  • Printing photos from videos – select a frame within a video and print it. 
  • QR Print Mode: add a QR code to scan with a Smartphone to your photo, with the ability to:
  • Record sound
  • Link to a website
  • Tag your location on the print
  • Record a hidden message


New film variety available

Also accompanying the launch of Link WIDE is the new instax WIDE Black instant film, a new contrast on the traditional white-bordered look. The stylish black border provides eye-catching contrast against the printed images. instax WIDE Black instant film will be available in a single pack with 10 exposures.

New instax WIDE accessories available

The instax Link WIDE will be complemented by a number of snappy accessories to help users share their favourite instax photos in creative ways. 

Whether you want to keep things cool with printable instax WIDE Magnets for your fridge, celebrate special occasions with unique and personalised instax WIDE Greetings Cards, or create beautiful collections of up to 40 photos with the instax Peel & Stick WIDE Album, there’s a host of options to help you share your most treasured memories with your nearest and dearest in a fun and inventive way.  


Pricing and availability

instax Link WIDE smartphone printer

The instax Link WIDE smartphone printer is available in two colors, Ash White and Mocha Gray, and is expected to be available for pre-order on 13th October 2021, and for purchase on 22nd October 2021 at a manufacturer’s suggested retail price of €149.99. instax WIDE Black instant film will be available for purchase in late October 2021 at a manufacturer’s suggested retail price of €10.99.

instax Link WIDE accessories 

  • instax WIDE magnets / pack of 10 has a manufacturer’s suggested retail price of €9.99
  • instax WIDE Cards / pack of 10 has a manufacturer’s suggested retail price of €9.99
  • instax Peel & Stick Album / holds up to 40 WIDE photos has a manufacturer’s suggested retail price of €19.99

*1: A free app compatible with Android phones and iPhones. It can be downloaded from Google Play in the case of Android phones and App Store for iPhones. Android and Google Play are trademarks or registered trademarks of Google Inc. iPhone and App Store are trademarks of Apple Inc.

*2: Bluetooth® work mark and logo are registered trademarks of Bluetooth SIG, Inc., used under license.

For inquiries on information in this media release, contact:

Media Contact:

FUJIFILM Holdings Corporation
Corporate Communications Division, Public Relations Group

TEL: +81-3-6271-2000