RATINGEN, Germany, 14th October 2026 - FUJIFILM Europe GmbH, Imaging Solutions Division, today announced the launch of its instax SQUARE 2™ instant camera (hereafter SQUARE 2), the latest iteration in its iconic and popular instax™ SQUARE product lineup. SQUARE 2 brings a refreshed look and new features to fans of square instant photos.
“Our instax™ SQUARE products have always been a much-loved part of the instax™ range, offering a format that feels both classic and timeless.” said Karina Thomsen, Marketing Director, European Consumer Imaging, FUJIFILM Europe.
“We’ve heard from our customers that they’ve been looking for a new SQUARE camera, so we’re really excited to introduce a fresh design with brand new features. It brings something different to the SQUARE lineup while retaining everything people love about the format.”
In addition to Automatic Exposure and Automatic Flash features, SQUARE 2 features the new Mood Filter Switch, which allows users to adjust the overall color, tone, or mood of their photos. Users can choose Warm for a subtle golden tone, Cool for crisp, blue-toned color, or Off for the classic instax™ film look.
Key Features Recap:
• Clean, new sculpted body design
• Built-in Selfie Mirror
• Automatic Exposure
• Automatic Flash
• Intuitive twist-to-operate controls, including selection of three shooting modes: Close-up Mode, Landscape Mode & Standard Mode
• Two Mood Filters (Cool or Warm)
• Prints on instax™ SQUARE instant film (instax™ SQUARE instant film sold separately)
• Available in 3 colors: Slate Blue, Misty White or Brick Red
• Includes: Hand Strap, Quick Start Guide, (4) AA Batteries and 1 Year Limited Warranty
New Film Variety
Accompanying the introduction of SQUARE 2, Fujifilm is also announcing a new instax™ SQUARE instant film, Soft Haze. Featuring color tone with reduced saturation and contrast, this new instant film creates an overall softer look to your photos with glowing highlights and warm, diffused shadows. Each instant film pack contains 10 exposures.
Pricing and Availability
FUJIFILM instax SQUARE 2™ instant camera is expected to be available late October 2026 at a Manufacturer’s Suggested Retail Price of €109,99 EUR. instax™ SQUARE Soft Haze instant film is also expected to be available late October 2026, at a Manufacturer’s Suggested Retail Price of €11.99 EUR For more information, please visit https://instax.co.uk/cameras/square-2/