United Kingdom

October 27, 2022

 Fujifilm’s New INSTAX SQUARE Link Smartphone Printer brings Augmented Reality and digital image sharing to instant photography fans

INSTAX mini 11 Pastel Green also launches in Europe today

Fujifilm Europe has today announced the launch of its FUJIFILM INSTAX SQUARE Link Smartphone printer (SQUARE Link). Available from 16 November 2022, the latest addition to the popular series of Link Smartphone printers, SQUARE Link creates INSTAX SQUARE format instant prints at 1.5 times the size of its INSTAX mini counterparts.

SQUARE Link features a variety of new, unique features designed to encourage creativity, including AR (Augmented Reality) Print and INSTAX Connect™, both of which allow instant photography and smartphone printing fans to individualize and share their images in brand new ways. Like all products in the INSTAX Link Smartphone printer lineup, SQUARE Link includes a variety of frame templates, digital stickers, and print mode options that allow the image maker to boost creativity with the free, downloadable app1.

Shin Udono, Senior Vice President, Imaging Solutions, Fujifilm Europe said:

Designed with instant photography and smartphone printing fans in mind, we are excited about the introduction of the new INSTAX SQUARE Link. The new SQUARE Link combines everything that existing customers love aboutthe existing Link formats, now in a SQUARE format –with the addition of exciting new features including AR Print and INSTAX Connect, presenting even more options for users to connect, customize, and share images.

1 A free app compatible with Android phones and iPhones. It can be downloaded from Google Play in the case of Android phones and App Store for iPhones. Android and Google Play are trademarks or registered trademarks of Google Inc. iPhone and App Store are trademarks of Apple Inc.

Key features of SQUARE Link include:

Ability to customize your INSTAX prints with Image Modes, Design Frames, and Stickers

Like all products in the INSTAX Link Smartphone printer line-up, SQUARE Link includes a variety of frame templates, digital stickers, and print mode options that allow the image maker to creatively enhance the image. Users can choose between two print mode options –INSTAX-Rich Mode for deep, enhanced colours and INSTAX-Natural Mode for a more classic look. Smartphone images can also be enhanced with artistic filters or by adjusting brightness, contrast, and saturation of the image. Users of SQUARE Link also can combine up to nine pictures into a single INSTAX print collage via the collage feature of the App.

Lightweight Portability and Speed

Compact, lightweight, and finished with a striped texture,SQUARE Linktransfers an image from the user’s smartphone and commences printing in about 12seconds, supports continuous printing, and is capable of printing about 100 INSTAX prints per charge seamlessly via Bluetooth2.

SQUARE Link will be offered in Ash White and Midnight Green and is expected to be available for purchase on 16 November 2022 at a manufacturer’s SRP of EUR 149.99.

For more information about the INSTAX SQUARE LINK, visit https://instax.co.uk/printers/square-link

2 Bluetooth® work mark and logo are registered trademarks of Bluetooth SIG, Inc., used under license.


Recording method  3-color exposure with OLED
Film used  FUJIFILM INSTAX SQUARE Instant Film (sold separately)
Image size 62 mm × 62 mm
Exposure pixel count  800 × 600 dots
Exposure resolution 12.5 dots/mm  
(318 dpi, 80 μm dot pitch) 
Exposure gradation RGB gradation of 256 colors
Interface Bluetooth Ver. 4.2 (BLE)
Printable image format JPEG, PNG, HEIF, DNG 
Printing time Image recording - photo output (fed out):  
Approximately 12 sec. 
Possible number of printed images Approximately 100 (from full charge; number of prints depends on usage conditions)
Power supply Rechargeable lithium ion battery (internal type: not removable) 
Charging time Approximately 80 to 120 minutes (depending upon environment temperature at time of charging)
Power consumption Approximately 3 W
Operating environment Temperature: +5 ºC to +40 ºC  
Humidity: 20% to 80% (no condensation) 
Main unit dimensions 105 mm × 37.5 mm × 127.5 mm (excluding projecting parts)
Main unit mass Approximately 236 g (excluding film pack)
Supplied accessory USB cable (Type-C, Length: 30 cm) 

* The above specifications are subject to change for performance improvement.

INSTAX mini11 PASTEL GREEN – Available now

At the same time as the launch of the new SQUARE Link, Fujifilm Europe is also launching the new INSTAX mini 11 in a new Pastel Green colourway. An enticing addition to the INSTAX line-up, the new INSTAX mini 11 Pastel Green is the sweetest of colours –designed with the latest fashion trends in-mind.

Media Contact

Andy Ross - Deputy Head Corporate Communications Europe | FUJIFILM Europe GmbH andy.jm.ross@fujifilm.com
44(0)7766 497949