RATINGEN, Germany, 15th July 2026: FUJIFILM Europe GmbH, Imaging Solutions Division, announced today the launch of a new silver model of its’ high-end, analog instant camera, the instax mini 99™ instant camera (mini 99™). With its classic and stylish black and silver finish, the mini 99™ in silver will join the existing black model that was announced in 2024. The mini 99™ brings advanced new features including a Color Effect Dial, a unique Manual Vignette Switch, plus brightness and focus modes to maximize the potential of each photo while maintaining the traditional instax™ aesthetic.
The MINI 99 features a first of its kind Color Effect Dial. This unique dial control has six effects – Faded Green, Warm Tone, Light Blue, Soft Magenta, Sepia, and Light Leak – which allows the user to customize, create and curate a one-time only unique image. Driven by LED lights within the camera, the Color Effect feature exposes the chosen color onto the INSTAX MINI instant film, creating the desired effect on the printed INSTAX MINI photo.
The MINI 99 also comes with an exciting new switch, the new Manual Vignette Switch. Located on the lens housing it can be used to add an artistic shaded frame around the image.
Advances in instant photography technology has allowed us to maintain the look and feel our users love, while adding exciting new technology, that will allow them to truly reflect their creativity and artistic expression,
states Shin Udono, Senior Vice President, Imaging Solutions, FUJIFILM Europe GmbH.
This is why instax mini 99™ in silver is especially exciting to instant photography and design enthusiasts.
Brightness Control Dial: This feature offers five distinct levels of brightness: the Light (“L+”) setting indicates the brightest exposure, the “L”, “D”, and “N” settings offer the normal range of brightness, and the Dark (“D-”) setting represents the darkest available brightness level.
Shooting Modes: A variety of shooting modes enhance the user experience, with Indoor Mode designed for low light situations, Sports Mode, which increases the shutter speed to grab the perfect action shot, Double Exposure Mode, which lets the user combine two images into one, and Bulb Mode, which increases the amount of light let in when creating the image, creating a brightened effect on the print.
The camera’s Landscape, Standard, and Macro Focus Modes are easily accessible by adjusting the lens dial. Landscape Mode focuses on subjects positioned at a distance reference of “3.0m and beyond”. Macro Mode is perfect for close-ups and selfies at a distance reference of “0.3m to 0.6m”. Users can select Standard Mode for everything in between.
Self-timer: It is at hand to help create the perfect group image, and MINI 99’s flash controls include Auto mode, Fill-in (flash will always fire regardless of lighting), Red-eye Removal, or the option to turn the flash off, depending on the user’s lighting situation.
Grip and Tripod Mount: To enhance grip in even the most active image-making situations, MINI 99 comes with a precision-milled, Base Grip with Tripod Mount that also acts as a grip when attached to the camera (tripod sold separately).
Accompanying the launch of the INSTAX MINI 99 is the introduction of a new INSTAX MINI film, PHOTO SLIDE. This new film has been inspired by the design of motifs featured on photographic film mounts and complements the print expression of an INSTAX MINI 99.
Pricing and Availability:
Fujifilm’s instax mini 99™ instant camera in silver will be available at a manufacturer’s suggested retail price of EUR 199,99 (incl. VAT). It is expected to be available for purchase on 29th July 2026 and will join the black model as part of the instax mini 99™ line-up. For more product information, visit https://instax.co.uk/cameras/mini-99/
Andy Ross
Deputy Head of Corporate Communications – Europe
Investor Relations Officer – Europe
andy.jm.ross@fujifilm.com
+44(0)7766 497949