FUJIFILM France S.A.S. (Fujifilm France) was present at the 62nd Cannes International Film Festival (May 13-24) in cooperation with FUJIFILM Corporation and Fujifilm European companies. It was a major success for Fujifilm in further expanding its market presence and effectively promoting its motion picture films.
This year Fujifilm set its sights on a new venue -- the Hotel Martinez, near the famous Cannes Palace. For the occasion, the Suite des Oliviers was renamed “Fujifilm Terrace,” an incredible spot for our reception of cinema professionals.
Fujifilm teams hosted parties daily for professionals from the world of cinema in this unique setting, which quickly became known as “the place to be” in Cannes. Fujifilm France indeed created many connections there, and the new venue provided us with a positive global image. The Hotel Martinez allowed us to place two giant Fujifilm logo light panels right on the Croisette, which made a great impact.
During the festival, Fujifilm launched the new ETERNA Vivid 500. An Ashigara Factory demonstration film and two renowned French directors of photography (DOPs) works were shown in the famous Director's Fortnight cinema to promote our new E.I. 500 color negative motion picture film, attracting some 70 interested parties including DOPs, producers, directors and lab managers. After the showing, a cocktail party took place at the Fujifilm Terrace during which all guests received a complete media package including a press release for the new negative film and “Vivid 500 sweet boxes.”
Once again Fujifilm France took its Director's Fortnight partnership very seriously and signed up to participate in this major competition, held as a parallel event to the main film festival. Additionally to develop relationship with our main partners, cocktail parties were organized every day for professional institutions including Syndicat des Producteurs Indépendents, an independent producers' society; Canal+ “the Collection,” a French premium pay TV channel; Association Française des Directeurs de la Photographie Cinématographique (AFC), an association of French directors of photography; and Commission Supérieure Technique de l'Image et du Son (CST), an association of professionals from the audiovisual field; as well as others.
Due to the resounding success of the 2008 photo shoots, Fujifilm set up a photo studio in Cannes in the “Fujifilm Terrace.” The background scenery that proved so popular last year was used once again, and visitors were able to have their portraits taken by talented photographer Philippe Mazzoni and then receive the finished photograph from Fujifilm the following day. Moreover, for all to enjoy, these portraits were featured in “Le Quotidien (The Daily)” of Le Film Français.
Cannes 2009 was a great opportunity for Fujifilm to further raise its profile. And Fujifilm France is certain it will be able to organize a similar event next year.