July 18, 2011

Due to the continuously soaring costs of raw materials, especially silver, FUJIFILM Corporation will implement a worldwide price increase on its motion picture film effective for all shipments from July 2011 onwards.

The products and the price increase rate as follows.

<Product Groups>
FUJICOLOR Positive film ETERNA-CP
FUJICOLOR Negative film ETERNA series
FUJICOLOR Intermediate film ETERNA-CI
FUJICOLOR Recording film ETERNA-RDI

<Price increase>
+10 to +30% depending on the Product Group

The detail of price increase will be communicated by each local Fujifilm sales representative accordingly in each area and country.