Society of Camera Operators, with Support from Fujifilm, to Unveil Photography Exhibit at 2024 SOC Awards

LOS ANGELES and VALHALLA, N.Y. — The Society of Camera Operators (SOC) is thrilled to announce the premiere of its photography exhibition, Delivering THE Image: Operators and Crew Answering the Challenge. This unique showcase will take center stage at the upcoming SOC Awards Show on February 24, 2024 at the Directors Guild of America, Hollywood, California providing an exclusive opportunity for attendees to personally view and acquire one-of-a-kind works by renowned photographers and past SOC Lifetime Achievement Award Honorees: Phillip V. Caruso, Peter Iovino, Bruce McBroom, and JoJo Whilden.

This groundbreaking exhibition, made possible in part through the generous support of FUJIFILM North America Corporation (Fujifilm), will feature behind-the-scenes photographs capturing the essence of the film industry's unsung heroes. Concepted and developed in collaboration with Fujifilm, the collection aims to elevate the artistry of still photography and celebrate iconic imagery that defines the world of entertainment. All photographic works shown at the exhibition will be printed on FUJIFILM Fujicolor Crystal Archive Digital Paper Type DPII, designed to yield high image quality digital prints showcasing accurate color reproduction and whites, plus excellent highlight detail.

"We are honored to partner with Fujifilm to bring this extraordinary exhibition to life," said Matthew Moriarty, president of the SOC. "These captivating works not only showcase the very dedication and skill we honor each year at the SOC Awards, but also provide a unique opportunity for enthusiasts to own a piece of cinematic history."

The exhibition is especially significant as it aligns with the SOC's mission to honor camera operators and crew who have risen to the challenges posed by the film industry's hardships in 2023. The selected works are themed around the SOC Awards, creating a visual narrative that pays tribute to the resilience and creativity of those who make cinematic magic happen. As a highlight of the evening, the framed, signed photographic works shown at the exhibition will be sold to the highest bidder during the SOC Awards through a silent auction, with proceeds benefiting the SOC’s support of The Vision Center, Children's Hospital Los Angeles. 

Fujifilm’s vice president of Electronic Imaging & Optical Devices Divisions, Victor Ha, expressed excitement about the collaboration, stating, "Fujifilm is honored to champion this initiative which celebrates the compelling art of visual storytelling and underscores Fujifilm’s commitment to supporting camera operators. While Fujifilm has built a global photography brand, it started as a film company in 1934 and those deep roots continue to flourish 90 years later. The SOC shares that duality in its recognition of the value afforded to productions not only by the contributions of camera operators and technicians, but also by on-set photographers."

For more information on the exhibit visit www.socawards.com/still-photography-exhibition-and-silent-auction/ . More details on the exhibit photographs, early photo bidding opportunities, and the silent auction process to be announced soon.

For more details on the SOC Awards and past honorees, please visit SOCAwards.com. For further information about the SOC’s Annual Society of Camera Operators Awards visit SOC.org. 
 
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The Society of Camera Operators Lifetime Achievement Awards:
The upcoming Lifetime Achievement Awards will take place on February 24, 2024, honoring the art and craft of camera operating and production crew. Categories often include camera operating in various genres, technical achievement, and lifetime achievement awards. For further information about the Awards, seats, sponsorship, and all other details visit www.SOCAwards.com. 

About the Society of Camera Operators:
The Society of Camera Operators (SOC) advances the art, craft, and creative contributions of the Camera Operator. The SOC is an internationally recognized professional honorary society. The core activities of the Society are the annual SOC Awards, publishing the Society's magazine Camera Operator and our charitable commitment to The Vision Center at Children's Hospital Los Angeles.

About Fujifilm:
FUJIFILM North America Corporation, a marketing subsidiary of FUJIFILM Holdings America Corporation, consists of five operating divisions and one subsidiary company. The Imaging Division provides consumer and commercial photographic products and services, including photographic paper; digital printing equipment, along with service and support; personalized photo products; film; one-time-use cameras; and the popular INSTAX® line of instant cameras and accessories. The Electronic Imaging Division markets consumer digital cameras, lenses, and content creation solutions, and the Graphic Communication Division supplies products and services to the graphic printing industry. The Optical Devices Division provides optical lenses for the broadcast, cinematography, closed circuit television, videography, and industrial markets, and also markets binoculars and other optical imaging solutions. The Industrial and Corporate New Business Development Division delivers new products derived from Fujifilm’s technologies. FUJIFILM Canada Inc. sells and markets a range of FUJIFILM products and services in Canada. 

For more information, please visit https://www.fujifilm.com/us/en/about/region, go to https://www.twitter.com/fujifilmus to follow Fujifilm on Twitter, or go to https://www.facebook.com/FujifilmNorthAmerica to Like Fujifilm on Facebook. 

FUJIFILM Holdings Corporation, Tokyo, leverages its depth of knowledge and proprietary core technologies to deliver “Value from Innovation” in our products and services in the business segments of healthcare, materials, business innovation, and imaging. Our relentless pursuit of innovation is focused on providing social value and enhancing the lives of people worldwide. Fujifilm is committed to responsible environmental stewardship and good corporate citizenship. For more information about Fujifilm’s Sustainable Value Plan 2030, click here. For the year ended March 31, 2023, the company had global revenues of approximately 2.9 trillion yen (21 billion USD at an exchange rate of 134 yen/dollar). For more information, please visit: https://www.fujifilmholdings.com.