as new generations embrace film, delayed gratification, and a digital rebalance.
- Today marks 40 years since Fujifilm first introduced QuickSnap™, the world’s first single-use camera, in July 1986.
- More than 1.7 billion QuickSnap™ cameras have been sold worldwide to date.
- Fujifilm is launching two new models: QuickSnap Active™ (waterproof to 10 meters) and QuickSnap Black and White™ (pre-loaded black-and-white film).
- QuickSnap Active™ (SRP: €25,99) is scheduled to be available from September 2026 onward; QuickSnap Black and White™ (SRP: €23,99) from September 2026 onward.
- In a digital-first era, QuickSnap™ continues to appeal, especially to Gen-Z and Gen-A, for its sense of “delayed gratification”, tangible film experience, and role in digital rebalance.
Ratingen, Germany, 1 July 2026 – Today marks 40 years since FUJIFILM Corporation first introduced QuickSnap™, the world’s first single-use camera. To celebrate this anniversary, FUJIFILM Europe is announced its expansion of the QuickSnap™ lineup with two new models: the waterproof QuickSnap Active™ and the black-and-white film QuickSnap Black and White™. QuickSnap Active™ and QuickSnap Black and White™ are scheduled to be available from September 2026 onward.
QuickSnap™ marks 40 years since launch in 1986
Launched in July 1986, QuickSnap™ was developed with the concept of enabling anyone to take photos easily, anytime and anywhere. It broadened the role of photography beyond capturing special occasions such as travel and events, making it possible to casually document everyday life and helping to extend photographic culture to a wider community.
1.7 billion units sold worldwide and growing interest from new generations
Over the past four decades, QuickSnap™ has sold more than 1.7 billion units worldwide. In an era dominated by smartphones and instant sharing, its unique characteristics — from the anticipation of not knowing how photos will turn out until development, to the distinctive, atmospheric quality of the images — continue to appeal to a wide range of users. Gen-Z and Gen-A are rediscovering QuickSnap™ as a simple, tangible way to enjoy photography, with an element of “delayed gratification” that contrasts with always-on digital media. At this anniversary milestone, Fujifilm is launching QuickSnap Active™ and QuickSnap Black and White™, which further expand the range of shooting scenes and creative expression with QuickSnap™.
“Reaching 40 years of QuickSnap™ is a significant milestone for Fujifilm and for photo film fans around the world. In a world where almost everything is instant and on-screen, QuickSnap™ is all about the joy of delayed gratification — taking a shot, putting the camera down, and staying in the moment. When the photos come back, you get to relive the experience all over again. By adding to our line-up with the new QuickSnap Active™ and QuickSnap Black and White™, we’re giving a new generation simple, creative tools to step away from screens, enjoy the slower pace of film, and reintroduce a sense of balance into their digital lives.”
Karina Thomsen – Marketing Director - European Consumer Imaging, FUJIFILM Europe
“Take it, Wherever”: New QuickSnap Active™ expands shooting to underwater and outdoor scenes
The waterproof model QuickSnap Active™ (SRP: €25,99), available from September 2026, enables underwater photography at depths of up to 10 meters. It can be used with ease in a wide range of active scenes, including at the beach or pool, during winter sports, and while camping. Users can record what they see and feel in the moment and preserve those experiences in photographs with the familiar QuickSnap™ look.
For QuickSnap Active™, the message “Take it, Wherever” reflects the intention for users to enjoy shooting not only underwater but also in environments where rain or dirt may be a concern, allowing them to carry and use the camera with ease in a wide range of situations.
Encased in a durable plastic housing, QuickSnap Active™ offers waterproof performance that enables underwater photography at depths of up to 10 meters. It is ideal for use in a wide range of activities, including at the beach or pool, as well as during winter sports and camping. In addition, the model features a larger film advance knob than the standard model, along with a lever-style shutter button, allowing for easy operation even underwater or while wearing gloves. By attaching the dedicated QuickSnap Active™ hand strap included with the product, users can comfortably enjoy shooting in active scenarios.
Key Specifications - QuickSnap Active™
- Designed for unpredictable, all-weather, all-terrain adventures with a protective housing and wrist strap
- ISO 800 135 Color negative film
- No flash
- 27 exposures
- 35mm film (film processing not included)
- Developed with C-41 chemistry for easy developing
- Waterproof up to 10 metres
The QuickSnap Black and White™ (SRP: €23,99) model, available from September 2026 onwards, featuring black-and-white film, enables users to capture refined black-and-white images that highlight the subject without the need for special settings or advanced techniques. Everyday scenes, portraits, and cityscapes can be rendered with a classic, graphic quality, allowing anyone to turn ordinary moments into simple, artistic photographs.
For QuickSnap Black and White™ the message “Refined by Black and White” conveys the ability to capture artistic photographs that highlight the subject through the use of black-and-white film, without the need for special settings or advanced techniques.
Featuring black-and-white film characterized by sharp images and smooth grain, this model enables users to capture refined black and white photographs that highlight the subject. By expressing images using only black and white, it allows users to photograph everyday moments, such as street snapshots or time spent with loved ones, without the need for special settings or advanced techniques, and transform them into distinctive and artistic photographs.
Key Specifications - QuickSnap Black and White™
- ISO 400 135 Black and White negative film
- Built-in flash with a range of 3 metres
- Switch for flash
- 27 exposures
- 35mm film (film processing not included)
- Developed with C-41 chemistry for easy developing
New QuickSnap™ Hand Strap and 40th anniversary logo
Alongside these products, Fujifilm will also launch the QuickSnap™ Hand Strap (SRP: €12,99), an accessory that allows users to carry QuickSnap™ with greater convenience in day-to-day and travel situations.
In addition, a special 40th anniversary logo has been developed to communicate the enduring presence of QuickSnap™, a product that has been used and enjoyed across multiple generations.
QuickSnap™, QuickSnap Active™, and QuickSnap Black and White™ are registered trademarks or trademarks of FUJIFILM Corporation.
Andy Ross
Deputy Head of Corporate Communications – Europe
Investor Relations Officer – Europe
FUJIFILM Europe GmbH