"Delivering Value to Meet Business Needs"
Iwai Kentaro Head of Fujifilm Business Innovation - Middle East & Africa
With a 60-year legacy in the Asia-Pacific region
FUJIFILM’s Apeos Series office printers debuted in the UAE and KSA in 2023, marking a new chapter in the brand’s expansion. But what sets these printers apart, and how is Fujifilm positioning itself in the Middle East’s dynamic market? The UAE’s business landscape is evolving rapidly, with companies seeking solutions that enhance efficiency, sustainability, and digital transformation. Fujifilm’s Apeos MFP series delivers on these fronts by integrating cutting-edge technology and environmental consciousness into its core offerings.
Sustainability at the Forefront
As environmental awareness grows across industries, businesses are increasingly factoring in their ecological impact. The Apeos series addresses this need with a suite of energy-efficient technologies, including LED Printhead technology, which reduces power consumption while ensuring high-precision printing, while the low-temperature fusing performance of their "Super-EA Eco Toner minimizes energy usage". Fujifilm’s sustainability leadership has been globally acknowledged with the EcoVadis Gold Medal, reinforcing their commitment to reducing environmental impact.
AI-Powered Innovation for Seamless Operations
Beyond sustainability, intelligent automation is another key driver of business efficiency. Fujifilm’s Apeos solutions leverage AI and automated workflows to streamline operations with fewer clicks, and analyze, interpret, and act on data for faster decision-making. It also allows enhanced visibility of costs and access control for improved security and efficiency. Fujifilm’s Managed Print Services (MPS) further elevate workplace productivity by optimizing print infrastructure and providing AI-driven insights that enable businesses to adapt to market demands effortlessly.
Winning in the Middle East with Strategic Partnerships
The Middle East’s fast-paced and competitive business environment requires strong partnerships for success. Fujifilm’s go-to-market strategy is built on collaboration with local partners, enabling the brand to extend its reach and deliver high-value solutions tailored to regional needs.
Leveraging Local Expertise for Market Expansion
Fujifilm’s local partners have played a pivotal role in its growth through offering established industry connections with key decision-makers, deep market insights to tailor solutions to customer needs, and sales acceleration through endorsements that enhance credibility. By working closely with these partners, Fujifilm has successfully expanded its customer base, strengthened brand visibility and positioned itself as a leader in the region’s printing industry.
Proven Market Reception and Future Growth
The response from the market has been overwhelmingly positive, with businesses recognizing the efficiency, sustainability, and innovation embedded in Fujifilm’s printing solutions. Feedback from customers underscores the effectiveness of this partnership-driven approach, further solidifying Fujifilm’s place as a leading force in the UAE and KSA.
"A vision for the Future"
Fujifilm is well-equipped to lead the Middle East’s printing industry by investing in advanced printing technologies that drive digital transformation, sustainability-focused solutions that align with corporate ESG goals and a strong regional presence that continues to evolve with market needs. By remaining at the forefront of innovation and customer-centric solutions, Fujifilm is poised to shape the future of office printing in the Middle East.
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Visit: fujifilm.com/ae/en/business/office-printers
Contact: dt-team_ffme@fujifilm.com